Wixom, MI- Trijicon Inc., global provider of high quality, innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce a key addition to their executive management team, naming Chuck Wahr Vice President of Sales and Marketing.

Wahr is a proven leader with expertise in strategic planning, brand management and product development for major consumer brands such as Newell Rubbermaid, Black & Decker, and the Genie Company.  In addition to his demonstrated marketing abilities, Mr. Wahr brings experience in many aspects of business development and has successfully developed global teams and strategies resulting in long-term organizational growth.

“Chuck will be a strong leader and innovator for the Trijicon sales and marketing teams,” said Stephen Bindon, President and CEO, Trijicon. “His many years of bringing intuitive strategic perspective and leadership in senior-level positions will prove to be an invaluable asset to our continued growth.”

Addressing his newly appointed position, Wahr stated, “I am honored to lead the marketing and sales efforts for such a highly reputable organization. The commitment to success and innovation is well documented at Trijicon; I look forward to continuing to build on the strength of their brand and consumer outreach.”

Wahr earned his MBA from the Lally School of Management and Technology at Rensselaer Polytechnic Institute, and his Bachelor of Science degree in Sociology at the University of Oregon.

For more information on Trijicon’s Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon, Inc.® at (248) 960-7700 or visit www.trijicon.com.