The scopes are asian manufactured with some features we developed. They are affordable optics for people who want a good value without spending 3-4 times the price on something similar from a high end optics manufacturer.
Imo the lpvo for example fills a place where items like the the Leupold SPR 1-5 or MRT 2-8 used to fill when those were available on the EE for $850-$1050 or so years ago.
Now I believe the closest thing to these from a high end manufacturer is like the NX8 for $1750.