I love it how Hertz themselves is admitting that it was a bad idea to expand EV rentals to the level that they did, and there are still people in these threads telling everyone how they are lying about picking up discharged cars, dumb for staying in the wrong hotels, or not wanting to read some 9th generation photocopied instruction sheet on how to operate everything the moment they get to the lot.
Hertz is in the business of making business travelers happy. That is their business model and they used to do it very well. The EV push they embraced ended up working against that goal to some extent. The financials don't lie. Vehicles are not all equal when it comes to capital investment. They don't rent Escalades for example cheaply, although I have been known to get a great deal on an expensive car when I reserved a full size and they stuck me in something that costs 4-5 times more at my reservation price. That was what I liked about Hertz. They would manage their fleet well and they would have the resources to service their customers well. I never had to wait for a vehicle to become available, and I never drove off the lot with anything less than I reserved, unlike with many of the cheaper competitors.
Most of you remember the Hertz commercials, "There's Hertz, and there's 'not exactly'." The guy at the end running through the rain yelling "Not exactly!" is a pretty good summary of what they aspire to avoid, and why business travelers use them.
With the EV fleet decision, they took on a huge investment (post Covid after downsizing their fleet) that didn't have the upside they were hoping for. Their business model works when they can extract some multiple of rental fees / car price - salvage value. So in one fell swoop, they over leveraged themselves with high priced cars with lower salvage values that simply don't generate much in rental fees.
I doubt very much that they listened or cared what their customers were telling them. What I've noticed is that to bandaid the problem they: 1) push discounted prices on EV models, 2) repositioning EVs into areas they are more hoping to get more use, and 3) letting their regular fleet rack up more miles as a stopgap.