I agree that the camo pattern really doesn't matter as long as it effectively breaks up your outline. I also agree that companies like Kuiu, Sitka and First Lite make technical hunting clothing instead of just pants and jackets that are camo. I started buying Kuiu several years ago when they had a big sale and I really like how warm the jacket was for it's weight. I have now completely transitioned all of my camo to Verde. If you're just sitting in a blind it's not going to matter as long as it's warm, but if you are hiking in and sitting in a stand you are going to want something ligthweight and breathable with quality insulation in the right areas.
I just read some reviews on the Kilik line and most seem to be good, but not a lot of reviews. Some were complaining about the materials used leaking, tearing and fading with very little use. It would be hard to give an opinion on it without trying it, plus they don't go into a lot of detail about what materials they are using. It seems to be priced in the Under Armor, Cabelas Instinct range with a much better warranty. The big sky camo reminds me of Vias.