I think I found my answer
‘Women represent 51 percent of the American population, Millennials (born 1981 to 1996) are the largest consumer population and Generation Z (born 1996 to 2014) is the most highly educated and ethnically diverse generation in U.S. history — 43 percent of Millennials and 48 percent of the Gen Z population are non-white, and more than half of all babies born since 2013 represent a racial or ethnic minority group”