Depends on the store. In Salem, Ticklicker was one of the lowest at $35 but they have just increased it to $45. As more manufacturers are selling at wholesale to the general public, the brick and mortar stores are feeling the pinch from their bottom line. I've even seen one assembler charging $75 if you're not buying from them.
Best bet is to call the local shops for their transfer prices before you order from an online seller. I'm up front with them and tell them what I'm buying and ask if they can match that price.