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Link Posted: 4/10/2023 6:05:56 PM EDT
[#1]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Reminds me of a VP I worked under in the mid 2000's. She revamped our division of field service, installation, and scheduling. One of her cohorts became VP of sales for the country. They tried to implement an impossible business model. The previous model had worked flawlessly for 15 years. The company went tits up within 3.5 years. She was "diversity hire" at the time. The only VP for ops/installation from outside the industry.
What sucks even more, the pair along with a few imported directors, killed the previous company they all worked for.
View Quote
Famous last words of Leftists/Socialists/Communists: I know that it's gone terribly wrong in the past, but implementing my irrational ideology will go differently this time!
Link Posted: 4/10/2023 6:20:58 PM EDT
[#2]
Quoted:
Listening to her, I couldn't help but think, here is a classic case of someone not knowing who their customer base is.

Bud Light's VP says she wanted to update the 'fratty' and 'out of touch' branding with 'inclusivity' days before Dylan Mulvaney's controversial partnership with beer was unveiled

https://www.ar15.com/media/mediaFiles/259519/72C541E7-5E9C-4A45-961A-98BC897F29EA_jpe-2777594.JPG

Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled.

Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time' - despite it being America's number one brew with a market share of more than 13 percent.

The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.'

Heinerscheid, 39, gave her expertise just three days before a furious backlash was unleashed when transgender influencer Mulvaney released the Bud Light promotional on her Instagram page.

Now the company is reeling from its controversial marketing strategy and has not posted on its official Twitter account for more than a week - prompting speculation there has been an internal shakeup as a result of the botched advertising campaign.

Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year.

Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.'

She told the Make Yourself at Home podcast that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.'

Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.'

She criticized Bud Light's former marketing strategy as dated and male-focused.
View Quote


She's a dumbass, it's that simple.  A Harvard dumbass no less - libs have become so stupid, they believe their own bullshit even more so than in the past; and they'll continue doing so, while insisting they're right.
Link Posted: 4/10/2023 9:35:46 PM EDT
[#4]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Libtard costs Bud Light billions in future revenue, lol!
View Quote


And will still keep her job.
Link Posted: 4/10/2023 9:41:02 PM EDT
[#5]
Ugly horse faced snowflake. Probably told she was pretty on the inside in her early life...
Link Posted: 4/10/2023 9:43:59 PM EDT
[#6]
It ain't no skin off of my ass, I don't drink their product. I hope they go bankrupt in short order.
Link Posted: 4/10/2023 9:44:45 PM EDT
[#7]
If she wanted to reach the woke market, she’d have been better off introducing a new line of soy lattes.
Link Posted: 4/10/2023 10:13:24 PM EDT
[#8]
From a Twitter post


For those of you that don't seem to understand why people are freaking out about Dylan Mulvaney and Bud light.
Written by a friend.           #truthbomb #agreetodisagree #wakeup #smh

This has nothing to do with the fact that he is a man with a more feminine style. Who cares if you're a grown man that wants to put on dresses and heels and pretend that for one moment you know what it's like to menstruate. Anyway .

What the problem is, is this .

This is an ADULT MALE not only pretending to be a woman but he chooses to act like a preteen girl. Younger then 13 ..he confirms this in his own videos. In his videos he is often running around in nothing but a t-shirt and socks, talking about having crushes on boys and sleepovers. With small underdeveloped breasts, talking like a young girl, acting like a young girl. Talking about periods while he holds a box of tampons.

I PRAY TO GOD THAT PARENTS START GETTING ANGRY . THIS IS NOT OK, THIS IS MENTAL ILLNESS. THIS BEHAVIOR IS DANGEROUS.

PULL  YOUR  HEAD ..OUT  OF ..YOUR ..BUTT
if an adult man fantasizes about this      who do you think he's going to go after next? What's the next best thing if he can't get his hands on an adult who acts this way? They only make up a small percentage of our population, so WHO DO YOU THINK HES GOING TO TARGET!??? What's the closest thing to a Dylan Mulvaney? Oh yes, an actual adolescent girl or boy.

I need you to understand the horrible effects this is going to have on our society and our children.

If a mentally ill man can act this way and be praised what can someone else get away with? What can someone do and claim it's their identity? Large companies like bud light, Nike all over our nation praising this and gifting him things. what are you telling young girls? What are you allowing? This is a slippery slope and guess who suffers in the end? Your children.

What is the sexualization of a young girl?

A report by the American Psychological Association (APA) on the sexualization of girls in the media found that girls are depicted in a sexual manner more often than boys; dressed in revealing clothing, and with bodily postures or facial expressions that imply sexual readiness.

The brain of a 28 yr old grown male is completely different then that of a 12 yr old female. Even if he changes his face and body with surgery, even if he dresses and talks like an adolescent female his brain development is that of an ADULT MALE, not an innocent young girl.

Do you understand what kind of society you are building for your daughters, nieces and female cousins by condoning this? You are opening Pandora's box by allowing this and you are putting actual adolescent females at risk.
You are teaching young girls that adult men at any point can identify as a female and have the mind of someone their age. Someone who wants to have sleepovers with them. That these young girls can trust them. You don't think there is a problem with this?




Link Posted: 4/10/2023 10:17:02 PM EDT
[#9]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
From a Twitter post


For those of you that don't seem to understand why people are freaking out about Dylan Mulvaney and Bud light.
Written by a friend.           #truthbomb #agreetodisagree #wakeup #smh

This has nothing to do with the fact that he is a man with a more feminine style. Who cares if you're a grown man that wants to put on dresses and heels and pretend that for one moment you know what it's like to menstruate. Anyway .

What the problem is, is this .

This is an ADULT MALE not only pretending to be a woman but he chooses to act like a preteen girl. Younger then 13 ..he confirms this in his own videos. In his videos he is often running around in nothing but a t-shirt and socks, talking about having crushes on boys and sleepovers. With small underdeveloped breasts, talking like a young girl, acting like a young girl. Talking about periods while he holds a box of tampons.

I PRAY TO GOD THAT PARENTS START GETTING ANGRY . THIS IS NOT OK, THIS IS MENTAL ILLNESS. THIS BEHAVIOR IS DANGEROUS.

PULL  YOUR  HEAD ..OUT  OF ..YOUR ..BUTT
if an adult man fantasizes about this      who do you think he's going to go after next? What's the next best thing if he can't get his hands on an adult who acts this way? They only make up a small percentage of our population, so WHO DO YOU THINK HES GOING TO TARGET!??? What's the closest thing to a Dylan Mulvaney? Oh yes, an actual adolescent girl or boy.

I need you to understand the horrible effects this is going to have on our society and our children.

If a mentally ill man can act this way and be praised what can someone else get away with? What can someone do and claim it's their identity? Large companies like bud light, Nike all over our nation praising this and gifting him things. what are you telling young girls? What are you allowing? This is a slippery slope and guess who suffers in the end? Your children.

A report by the American Psychological Association (APA) on the sexualization of girls in the media found that girls are depicted in a sexual manner more often than boys; dressed in revealing clothing, and with bodily postures or facial expressions that imply sexual readiness.
What is the sexualization of a young girl?

The brain of a 28 yr old grown male is completely different then that of a 12 yr old female. Even if he changes his face and body with surgery, even if he dresses and talks like an adolescent female his brain development is that of an ADULT MALE, not an innocent young girl.

Do you understand what kind of society you are building for your daughters, nieces and female cousins by condoning this? You are opening Pandora's box by allowing this and you are putting actual adolescent females at risk.
You are teaching young girls that adult men at any point can identify as a female and have the mind of someone their age. Someone who wants to have sleepovers with them. That these young girls can trust them. You don't think there is a problem with this?




View Quote
Truth
Link Posted: 4/10/2023 10:18:50 PM EDT
[#10]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
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It is bad manners and rude to call dupe.

Link Posted: 4/10/2023 10:20:02 PM EDT
[#11]
I'm just stunned. When I get happy I'll just reload. They have no clue.
Link Posted: 4/10/2023 10:20:33 PM EDT
[#12]
Her art in the background reflects her sophistication.

Link Posted: 4/10/2023 10:23:16 PM EDT
[#13]
I really hope people stop buying that shit and the brand tanks.  Go woke, go broke.
Link Posted: 4/10/2023 10:25:25 PM EDT
[#14]
Discussion ForumsJump to Quoted PostQuote History
Quoted:



And a Harvard grad at that.  

You know a lot of people saw this and knew it was a bad idea, but were too scared for their jobs to call out a liberal VP on a trans platform.
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Quoted:
Quoted:
LOL, figures a liberal white woman destroyed the reputation of an American classic

Quoted:
White leftist women are a cancer.


And a Harvard grad at that.  

You know a lot of people saw this and knew it was a bad idea, but were too scared for their jobs to call out a liberal VP on a trans platform.
Or alternately, the normies said, "we'll hold our beers and watch you try this," while trying to keep from giggling.
Link Posted: 4/10/2023 10:26:30 PM EDT
[#15]
Dear Bud Light,

Deeeeez Nuts!
Link Posted: 4/10/2023 10:27:31 PM EDT
[#16]
So much is explained just by the thread title.  

I figured it had to be a woman that made that wonderful decision.
Link Posted: 4/10/2023 10:27:46 PM EDT
[#17]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
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Learn how to properly call a dupe which requires a link or Attachment Attached File
Link Posted: 4/10/2023 10:27:52 PM EDT
[#18]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

I've done worse.
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Quoted:
Quoted:
Guilty

I've done worse.
This, ass is ass.  
Link Posted: 4/10/2023 10:28:17 PM EDT
[#19]
Link Posted: 4/10/2023 10:29:10 PM EDT
[#20]
If this stays hot she “resigns” by Wednesday.
Link Posted: 4/10/2023 10:30:33 PM EDT
[#21]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

I guarantee you that tens of thousands of right wing, come and take it, Maga Republicans who said FUCK bud light on Friday, spent money on Bud light on Saturday.
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Quoted:
Quoted:
She will elevate the brand to bankruptcy.

I guarantee you that tens of thousands of right wing, come and take it, Maga Republicans who said FUCK bud light on Friday, spent money on Bud light on Saturday.


Arfcom is an echo chamber. I wonder how much of an impact this will really have. Time will tell.
Link Posted: 4/10/2023 10:32:27 PM EDT
[#22]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Went out to eat last night and overheard a group sitting at the bar they will no longer be ordering bud light.  

May catch on
View Quote
Hopefully it will be the right wing virtue signal.

"You drink Bud Light? Gross."
Link Posted: 4/10/2023 10:33:05 PM EDT
[#23]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

Yep

True dat

Then they'll need to hire Kenny Rogers like someone suggested.
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Quoted:
Quoted:
She will elevate the brand to bankruptcy.

Yep
Quoted:
White leftist women are a cancer.

True dat
Quoted:
Hopefully VP of the Unemployment Line  .. soon.

Then they'll need to hire Kenny Rogers like someone suggested.


Kenny Powers, not Rogers
Link Posted: 4/10/2023 10:35:10 PM EDT
[#24]
I'm working in San Francisco this week.

I got in last night and stopped by a Safeway north of San Jose to get some groceries. Middle class Hispanic neighborhood. I went for a pack of Guinness and I was surprised to see that the Bud products had been pulled from the shelves.
Link Posted: 4/10/2023 10:35:22 PM EDT
[#25]
"Harvard grad..............."

"marketing guru............"


This should be interesting.
Link Posted: 4/10/2023 10:35:43 PM EDT
[#26]
Judging by the pictures she has kids
Link Posted: 4/10/2023 10:41:18 PM EDT
[#27]
Frat bros drunk Bud Light? I didn’t think anyone under 50 drank Bud
Link Posted: 4/10/2023 10:41:20 PM EDT
[#28]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Hopefully it will be the right wing virtue signal.

"You drink Bud Light? Gross."
View Quote View All Quotes
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Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:
Went out to eat last night and overheard a group sitting at the bar they will no longer be ordering bud light.  

May catch on
Hopefully it will be the right wing virtue signal.

"You drink Bud Light? Gross."


Went drinking at a social event on Saturday and the Bud Light/tranny jokes were relentless.

It might become old eventually but a guy isn’t going to order a Bud Light around other guys for a while.
Link Posted: 4/10/2023 10:49:44 PM EDT
[#29]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Arfcom is an echo chamber. I wonder how much of an impact this will really have. Time will tell.
View Quote


My union member redneck friends are pissed. I don’t get the controversy. It’s shitty beer and that Dylan person is practically a SNL skit.

I don’t drink bud light because it was never a good beer and I’ve largely given up beer. That they put a trans person on the can doesn’t change my opinion.
Link Posted: 4/10/2023 10:52:28 PM EDT
[#30]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


And will still keep her job.
View Quote
My favorite part about this, is that they've truly fucked themselves into a corner. There isn't an undo button for it. They can't say "Sorry, actually we hate trannies."
Link Posted: 4/10/2023 11:03:26 PM EDT
[#31]
She criticized Bud Light's former marketing strategy as dated and male-focused.
View Quote


Marketing beer to men.


How did they ever make it before she got there.
Link Posted: 4/10/2023 11:10:24 PM EDT
[#32]
To be fair, if you are selling Bud Light to people who like to drink beer, that's already a steep climb. Why not just go for the tranny market instead?  Small; but fiercely loyal!
Link Posted: 4/10/2023 11:12:42 PM EDT
[#33]
She could probably fuckup a mud fight.

She’s a None.
Don’t want none.
Ain’t ever had none.
Ain’t ever gonna get none.
Link Posted: 4/10/2023 11:15:26 PM EDT
[#34]
She is the precursor agent for the downfall of western civilization.

Doubt bud light will recover from this.
Link Posted: 4/10/2023 11:22:45 PM EDT
[#35]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Still not using Gillette products years later as well as avoiding as many P&G products as possible.
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Quoted:
The thing is, most consumer-class folks have pathologically short memories, and in a months time they will be on to the next big offense and forget about all this. Before you know it, as soon as folks finish sucking their wife's cock, they will happily grab for a cool refreshing bud light lime to wash the taste of dick out of their mouths.


Still not using Gillette products years later as well as avoiding as many P&G products as possible.


My ass is still chapped over the 1994 World Series.  Never forgiven them for that one.
Link Posted: 4/10/2023 11:24:34 PM EDT
[#36]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

https://i.ibb.co/MhnVYJF/OH.png
https://www.youtube.com/watch?v=c9FPC7T0izE

Enjoy the estrogen laced, fermented rice milk or whatever it is, or is going to be.
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Quoted:
Quoted:
They should dust off one of their older advertising campaigns, updated with a new twist, of course.

https://www.ar15.com/media/mediaFiles/2117/C6F7601F-CB22-45E5-AA50-D6DEE9A849FB_jpe-2777632.JPG

https://i.ibb.co/MhnVYJF/OH.png
https://www.youtube.com/watch?v=c9FPC7T0izE

Enjoy the estrogen laced, fermented rice milk or whatever it is, or is going to be.


She needs some bright red lipstick and high heels.
Link Posted: 4/10/2023 11:42:11 PM EDT
[#37]
She will not be fired.  That would appear punitive, and as a Knight of the Woke, and a member of the Marketing Sisterhood, they are never wrong, just guilty of "not having a better understanding of the market."

If BL has a continued steep drop in sales, she will be transferred to another brand, or get a job with another company, and if asked about this debacle, she will say what a great experience it was and how she learned so much from it, etc, ad nauseam.

Link Posted: 4/10/2023 11:50:55 PM EDT
[#38]
Of course she tanked a brand she didnt understand. Shes a fucking retard that as you said fails to grasp the Bud Lite market.

The beer has always tasted like piss to me. But it was a staple at every barn party, teen party and trailer park and frat house.

But in the end its no different then Nascar. They also pushed the woke shit and low and behold theres still a ton of race fans paying good money to see the Daytona500. Just like theres still a ton of fans willing to watch the Super Bowl, and NBA.

Link Posted: 4/11/2023 12:12:24 AM EDT
[#39]
All the Butthurt Bud Light drinkers here will resume chugging that swill with glee the same way they returned to the NFL after crying about it. Less than  year and yall going to be drinking it like this nothing happened lol
Link Posted: 4/11/2023 12:18:35 AM EDT
[#40]
Link Posted: 4/11/2023 12:20:00 AM EDT
[#41]
The one constant with liberal white women.

Under no circumstance will they suffer consequences to their actions.

Until that problem is solved. They will continue to run amok.
Link Posted: 4/11/2023 12:20:09 AM EDT
[#42]
It used to be that corporations thought about the bottom line and what was best for investors.


Now, profits and stock prices are more of an option.


If anything, Bud will double down and have him/it suck a dick in the next commercial.

Link Posted: 4/11/2023 12:21:53 AM EDT
[#43]
She puts the cunt in country.
Link Posted: 4/11/2023 12:26:55 AM EDT
[#44]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
From a Twitter post


For those of you that don't seem to understand why people are freaking out about Dylan Mulvaney and Bud light.
Written by a friend.           #truthbomb #agreetodisagree #wakeup #smh

This has nothing to do with the fact that he is a man with a more feminine style. Who cares if you're a grown man that wants to put on dresses and heels and pretend that for one moment you know what it's like to menstruate. Anyway .

What the problem is, is this .

This is an ADULT MALE not only pretending to be a woman but he chooses to act like a preteen girl. Younger then 13 ..he confirms this in his own videos. In his videos he is often running around in nothing but a t-shirt and socks, talking about having crushes on boys and sleepovers. With small underdeveloped breasts, talking like a young girl, acting like a young girl. Talking about periods while he holds a box of tampons.

I PRAY TO GOD THAT PARENTS START GETTING ANGRY . THIS IS NOT OK, THIS IS MENTAL ILLNESS. THIS BEHAVIOR IS DANGEROUS.

PULL  YOUR  HEAD ..OUT  OF ..YOUR ..BUTT
if an adult man fantasizes about this      who do you think he's going to go after next? What's the next best thing if he can't get his hands on an adult who acts this way? They only make up a small percentage of our population, so WHO DO YOU THINK HES GOING TO TARGET!??? What's the closest thing to a Dylan Mulvaney? Oh yes, an actual adolescent girl or boy.

I need you to understand the horrible effects this is going to have on our society and our children.

If a mentally ill man can act this way and be praised what can someone else get away with? What can someone do and claim it's their identity? Large companies like bud light, Nike all over our nation praising this and gifting him things. what are you telling young girls? What are you allowing? This is a slippery slope and guess who suffers in the end? Your children.

What is the sexualization of a young girl?

A report by the American Psychological Association (APA) on the sexualization of girls in the media found that girls are depicted in a sexual manner more often than boys; dressed in revealing clothing, and with bodily postures or facial expressions that imply sexual readiness.

The brain of a 28 yr old grown male is completely different then that of a 12 yr old female. Even if he changes his face and body with surgery, even if he dresses and talks like an adolescent female his brain development is that of an ADULT MALE, not an innocent young girl.

Do you understand what kind of society you are building for your daughters, nieces and female cousins by condoning this? You are opening Pandora's box by allowing this and you are putting actual adolescent females at risk.
You are teaching young girls that adult men at any point can identify as a female and have the mind of someone their age. Someone who wants to have sleepovers with them. That these young girls can trust them. You don't think there is a problem with this?

View Quote

Besides even all that, at a more basic level this was Bud Light saying "Here is who we identify our core market as, biological men that want to act like women".  I'm not trans so I don't associate with that identity.  Why would I buy a product that I can't identify with?  That is basic marketing 101.  It would be no different than if Bud Light ran commercials with all women talking about how stupid men were.  If they want to abandon their core base and identify a new market they want to go after, then so be it.  They shouldn't be pissed when I switch to another brand that I identify with more.  

That is why this movement has picked up steam, it is not because people are extremely triggered by the thought of a trans person but because a company they were loyal to pulled the rug out from under them and changed their brand identity to something they simply don't associate with.  Another beer company could start running commercials on how the accept everyone and still have room for men who like to be men and they would start to steal market share.  


Link Posted: 4/11/2023 12:29:10 AM EDT
[#45]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Woke garbage hasn’t kept people from watching football. Why would it stop them from drinking their cheap beer?
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I’ve yet to see go work go broke happen for reels.
Link Posted: 4/11/2023 12:34:48 AM EDT
[#46]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


I’ve yet to see go work go broke happen for reels.
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Quoted:
Quoted:


Woke garbage hasn’t kept people from watching football. Why would it stop them from drinking their cheap beer?


I’ve yet to see go work go broke happen for reels.


Exactly...you guys remember when we ran Dicks out of business?

Link Posted: 4/11/2023 12:53:07 AM EDT
[#47]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Exactly...you guys remember when we ran Dicks out of business?

https://i.postimg.cc/yx16LvsH/Woke-Dick.jpg
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A small percentage of people vowing to never shop there again because they stopped selling a very tiny product line is a lot different than a brand completely alienating their loyal customer base in order to target a very small portion of a different customer base.  

The equivalent action with Dicks would have been them putting an AR15 sticker on every product the soccer mom's bought for their kids, while mocking soccer mom's in their commercials, while having bubba's running around the stores carrying AR15s.  Would that approach have caused the soccer mom's to abandon the store?  Definitely.
Link Posted: 4/11/2023 1:22:39 AM EDT
[#48]
Discussion ForumsJump to Quoted PostQuote History
Extend your graph out to 30 or 180 days. That little drop over the last few days isn't much. They were at 59.50 30 days ago
Link Posted: 4/11/2023 1:34:03 AM EDT
[#49]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Hopefully it will be the right wing virtue signal.

"You drink Bud Light? Gross."
View Quote View All Quotes
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Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:
Went out to eat last night and overheard a group sitting at the bar they will no longer be ordering bud light.  

May catch on
Hopefully it will be the right wing virtue signal.

"You drink Bud Light? Gross."
You have to ridicule your acquaintances that drink Bud from now on. Ridicule is powerful.
Link Posted: 4/11/2023 3:12:31 AM EDT
[#50]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
You have to ridicule your acquaintances that drink Bud from now on. Ridicule is powerful.
View Quote


I've been ridiculing people drinking Bud Light for decades to no effect, so maybe not that powerful.  It's a "low-cal" mass market pilsner designed to do two/three things: (1) deliver less calories per 12oz can and (2) be palatable to the median consumer at a good price point.

For like a $3/dozen upgrade, you can 100% drink beer you enjoy drinking.
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