User Panel
Posted: 4/10/2023 3:16:04 PM EDT
Listening to her, I couldn't help but think, here is a classic case of someone not knowing who their customer base is.
Bud Light's VP says she wanted to update the 'fratty' and 'out of touch' branding with 'inclusivity' days before Dylan Mulvaney's controversial partnership with beer was unveiled Attached File Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled. Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time' - despite it being America's number one brew with a market share of more than 13 percent. The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.' Heinerscheid, 39, gave her expertise just three days before a furious backlash was unleashed when transgender influencer Mulvaney released the Bud Light promotional on her Instagram page. Now the company is reeling from its controversial marketing strategy and has not posted on its official Twitter account for more than a week - prompting speculation there has been an internal shakeup as a result of the botched advertising campaign. Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year. Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.' She told the Make Yourself at Home podcast that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.' Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.' She criticized Bud Light's former marketing strategy as dated and male-focused. |
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They don't care about customers. It's about pushing an agenda.
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LOL, figures a liberal white woman destroyed the reputation of an American classic
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Lib female upper management could fvck up the only fuel and water station for 300 miles in a desert with only one road in and out.
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She gets high and takes it in the butt. I mean, that's not necessarily special in the world of today. Probably helped her with her expenses at school and shit. See, this is probably what's wrong.
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Everybody know that fratties drink keystone light. Talk about out of touch!
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Quoted: She will elevate the brand to bankruptcy. View Quote I guarantee you that tens of thousands of right wing, come and take it, Maga Republicans who said FUCK bud light on Friday, spent money on Bud light on Saturday. |
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Ugly enough to ID as a gender-oriented medical experiment gone wrong.
BTW, anyone who wants "light" beer only needs to buy a bottle of soda water and some real beer and mix the two - you're paying for carbonated water and diluted beer otherwise. |
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Quoted: She will elevate the brand to bankruptcy. View Quote Yep Quoted: White leftist women are a cancer. View Quote True dat Quoted: Hopefully VP of the Unemployment Line .. soon. View Quote Then they'll need to hire Kenny Rogers like someone suggested. |
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View Quote |
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They should dust off one of their older advertising campaigns, updated with a new twist, of course.
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Quoted: LOL, figures a liberal white woman destroyed the reputation of an American classic View Quote Quoted: White leftist women are a cancer. View Quote And a Harvard grad at that. You know a lot of people saw this and knew it was a bad idea, but were too scared for their jobs to call out a liberal VP on a trans platform. |
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You'd b eamazed at how many companies make an executive position "chief officer of diversity & inclusion" nowadays.
And usually they're people the company knows are morons and useless, but are deathly afraid to fire. |
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Would love to see her resume. I bet it's a bunch of bullshit and most people that reported to her would have done a better job.
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I think there should be a letter writing campaign to her, thanking her for pointing out yet another thing men are better than woman at - namely being a woman. Thanks to her efforts, we should be able to eliminate biological women from women's sports in the next 5 to 10 years. Her contributions to this effort will be noted.
Sincerely, a biological male. |
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Quoted: Listening to her, I couldn't help but think, here is a classic case of someone not knowing who their customer base is. Bud Light's VP says she wanted to update the 'fratty' and 'out of touch' branding with 'inclusivity' days before Dylan Mulvaney's controversial partnership with beer was unveiled https://www.ar15.com/media/mediaFiles/259519/72C541E7-5E9C-4A45-961A-98BC897F29EA_jpe-2777594.JPG Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled. Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time' - despite it being America's number one brew with a market share of more than 13 percent. The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.' Heinerscheid, 39, gave her expertise just three days before a furious backlash was unleashed when transgender influencer Mulvaney released the Bud Light promotional on her Instagram page. Now the company is reeling from its controversial marketing strategy and has not posted on its official Twitter account for more than a week - prompting speculation there has been an internal shakeup as a result of the botched advertising campaign. Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year. Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.' She told the Make Yourself at Home podcast that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.' Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.' She criticized Bud Light's former marketing strategy as dated and male-focused. View Quote it's a case of the Peter Principle in action and stupid people believing the propaganda they consume all day. |
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Quoted: Woke garbage hasn't kept people from watching football. Why would it stop them from drinking their cheap beer? View Quote View All Quotes View All Quotes Quoted: Quoted: She will elevate the brand to bankruptcy. Woke garbage hasn't kept people from watching football. Why would it stop them from drinking their cheap beer? This. Call me skeptical. |
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Quoted: I guarantee you that tens of thousands of right wing, come and take it, Maga Republicans who said FUCK bud light on Friday, spent money on Bud light on Saturday. View Quote And they drank it while watching the Mandalorian on Disney+ And then asked Arfcom “What happened to America?” |
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Quoted:...The Harvard graduate... View Quote I'm starting to see a trend here. They graduate everybody we have to fight against. |
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Quit reading at Harvard….
That place needs to be torn down and salted Roman style. |
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Quoted: Listening to her, I couldn't help but think, here is a classic case of someone not knowing who their customer base is. Bud Light's VP says she wanted to update the 'fratty' and 'out of touch' branding with 'inclusivity' days before Dylan Mulvaney's controversial partnership with beer was unveiled https://www.ar15.com/media/mediaFiles/259519/72C541E7-5E9C-4A45-961A-98BC897F29EA_jpe-2777594.JPG Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled. Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time' - despite it being America's number one brew with a market share of more than 13 percent. The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.' Heinerscheid, 39, gave her expertise just three days before a furious backlash was unleashed when transgender influencer Mulvaney released the Bud Light promotional on her Instagram page. Now the company is reeling from its controversial marketing strategy and has not posted on its official Twitter account for more than a week - prompting speculation there has been an internal shakeup as a result of the botched advertising campaign. Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year. Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.' She told the Make Yourself at Home podcast that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.' Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.' She criticized Bud Light's former marketing strategy as dated and male-focused. View Quote She'd better be careful. In trying to appeal to people who aren't customers they may very well piss away all their existing loyal customers. Typical idiot who dismisses the former marketing strategy for something like beer as male focused. |
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