Where does it say they have to take it into their books? Last I went through was just going to the ffl and they have the seller and buyer fill out the regular forms and they call it in and get the authorization number. No filling out forms of giving it to the dealer and then the dealer transferring it, with the new owner filling out forms then, to the new owner.
Prices have been going up a lot on transfers. Good thing the firearm owners / community stick together .... sarcasm.