Seems they have become recognized recently, as there are a couple threads on other forums.
I've never heard of them nor used their product but from what I have researched, they are legit, have been in the ammo manufacturing consulting business for a while servicing OEM's and recently built their primer facility to supply OEM ammo makers... then just recently started retail offerings.
Anytime I hear 'holding company' or 'investment group' I get suspicious of the real intent and quality.