Adults who buy toys for themselves fueling toy industry, at least 25% of consumers - Page 1

[ARCHIVED THREAD] - Adults who buy toys for themselves fueling toy industry, at least 25% of consumers (Page 1 of 5)

Posted: 1/20/2023 2:54:24 PM EDT

KSNF/KODE — Playing with or collecting toys has become an increasingly acceptable part of adulthood in recent years. A rising group of “kidults,” or adults who buy toys for themselves, now makes up at least 25 percent of toy consumers and has the industry marketing more and more products to adults looking for some nostalgia from their youth.

Now, according to market data reported by CNBC, adults who buy toys for themselves are becoming an increasingly vital part of the toy industry’s success. Whether they’re collectors or simply want to try out a product based on their favorite franchise or that reminds them of their childhood, these adults have been a steadily increasing part of the toy industry’s consumer base.

Adults buying for themselves spend around $9 billion on toys even as prices rise due to inflation. More importantly, adults have been the single greatest contributor to growth in the toy market, accounting for 60% of the dollar growth in the industry across 12 months ending in September. “Kidults” have been drawn to everything from simple old favorites to more elaborate collectibles, like a Lego set of the iconic “Star Wars” spaceship, the Millennium Falcon, that sells for more than $800.

The toy industry, though, is still navigating choppy waters, thanks to issues with the supply chain and a greater emphasis on cheaper toys to help out parents with less money to spare. However, adults that are more and more likely to buy toys of all kinds for themselves, have put companies in a far better spot than expected.

https://www.ksn.com/news/dont-miss-this/forget-the-kids-adults-want-toys-for-themselves/

Posted: 1/20/2023 2:56:20 PM EDT

[#1]

This'll end well.

Posted: 1/20/2023 2:57:06 PM EDT

[#2]

Posted: 1/20/2023 2:57:25 PM EDT

[#3]

I buy Legos dawg

Posted: 1/20/2023 2:58:23 PM EDT

[#4]

I have a minor matchbox and hot wheels collection of historical cars that I find interesting. For example, the Ford GT40 and Ferrari 330.

Posted: 1/20/2023 2:58:36 PM EDT

[#5]

I don’t buy toys but I have spent some coin on scale models

Posted: 1/20/2023 3:00:06 PM EDT

[#6]

I have my fair share of legos. I have most of the cars from the speed factory series. Who cares.

Posted: 1/20/2023 3:09:45 PM EDT

[#7]

The picture shows Legos, which I would give a pass to.

It's more akin to model building than playing with toys.

Those new car sets they have are pretty awesome.

If you think a lot of their sets aren't marketed towards adults, you would be mistaken. How many kids can afford a $300-$800 set? They are gonna buy one.

Posted: 1/20/2023 3:13:48 PM EDT

[#8]

I buy toy cars if I find a cool model of a real car I own.

Posted: 1/20/2023 3:15:49 PM EDT

[#9]

Posted: 1/20/2023 3:16:38 PM EDT

[#10]

Who here doesnt want a nerf M41A pulse rifle?

Posted: 1/20/2023 3:17:02 PM EDT

[#11]

Like video games?

Posted: 1/20/2023 3:17:36 PM EDT

[#12]

I usually stroll through the toy aisle to relive the glory days once in awhile. The cost of toys is ridiculous these days.

Posted: 1/20/2023 3:18:20 PM EDT

[#13]

Do guns I have no firm purpose for count as toys? Because if so...

Posted: 1/20/2023 3:18:59 PM EDT

[#14]

Bronies

Posted: 1/20/2023 3:23:52 PM EDT

[#15]

I play video games

Whatever you're into I guess

Posted: 1/20/2023 3:25:00 PM EDT

[#16]

Fags

Posted: 1/20/2023 3:25:28 PM EDT

[#17]

Quote History

Quoted:
The picture shows Legos, which I would give a pass to.

It's more akin to model building than playing with toys.

Those new car sets they have are pretty awesome.

If you think a lot of their sets aren't marketed towards adults, you would be mistaken. How many kids can afford a $300-$800 set? They are gonna buy one.

View Quote

Lego made massive profits by realizing adults who wanted to buy the sets they didn't get as a kid were a prime market.

This same phenomenon is why classic cars are so popular, and why the genre of "hot" cars tends to shift as demographics move along the timeline.

Posted: 1/20/2023 3:25:56 PM EDT

[#18]

Quote History

Quoted:
This'll end well.

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Yup, partly explains how some generations have such issues “ adulting “.

On the bright side, nothing forces people to grow up and see what’s actually important like their country financially imploding.

Posted: 1/20/2023 3:26:11 PM EDT

[#19]

I mean with Legos you read the investment articles and at some point it's no longer just a toy.

Not to single lego enthusiasts out but thats what I see in the pic

Posted: 1/20/2023 3:26:59 PM EDT

[#20]

My nerdy ass bought these in the last year

Attached File

I always wanted a Cobra HISS when I was a kid but by the time I knew what they were they were long out of production

So as a grown assed adult I said the hell with it and bought it

As to Lego...the Apollo rocket looks neat as hell but I don't know where I'd put it

Posted: 1/20/2023 3:28:06 PM EDT

[#21]

I gave my (children's) toys away to friends with kids or Goodwill. Don't feel the need to buy more.

Posted: 1/20/2023 3:28:41 PM EDT

[#22]

oh, not that kind of adult toys.

Posted: 1/20/2023 3:28:56 PM EDT

[#23]

75% are legos, 20% are star wars toys collectors.

Posted: 1/20/2023 3:29:01 PM EDT

[#24]

Quote History

Quoted:
I buy Legos dawg

View Quote

Hell yes. My 2 most expensive hobbies are Legos and nods. But they’re my only 2 hobbies really.

Posted: 1/20/2023 3:30:00 PM EDT

[#25]

SMH...

Posted: 1/20/2023 3:30:21 PM EDT

[#26]

Guilty.

Posted: 1/20/2023 3:30:29 PM EDT

[#27]

It's not a doll. It's an action figure.

Posted: 1/20/2023 3:31:12 PM EDT

[#28]

Adult toys used to mean something different.

Posted: 1/20/2023 3:31:39 PM EDT

[#29]

Quote History

Quoted:

Hell yes. My 2 most expensive hobbies are Legos and nods. But they’re my only 2 hobbies really.

View Quote

Do you play legos in the dark?

Posted: 1/20/2023 3:32:44 PM EDT

[#30]

Quote History

Quoted:

Do you play legos in the dark?

View Quote View All Quotes

View All Quotes

Quote History

Quoted:

Quoted:

Hell yes. My 2 most expensive hobbies are Legos and nods. But they’re my only 2 hobbies really.

Do you play legos in the dark?

If he doesn't he's really missing a trick.

Posted: 1/20/2023 3:33:30 PM EDT

[#31]

Quote History

Quoted:
I buy Legos dawg

View Quote

I sold a random box of kids' legos on Nextdoor. The buyer was a middle aged lady who belonged to a "builders club".

Posted: 1/20/2023 3:35:28 PM EDT

[#32]

As someone who had a shitty childhood and now has a whole wall in his den with shelves of Star Wars action figures, I'm not surprised at this, nor am I ashamed of my contribution. My next move is to build a Lego Super Star Destroyer and then build a glass coffee table to put it in.

Posted: 1/20/2023 3:35:36 PM EDT

[#33]

Quoted:

https://pbs.twimg.com/media/FkhH53eXoAA001N.jpg

View Quote

Quoted:
My nerdy ass bought these in the last year

https://www.ar15.com/media/mediaFiles/142208/IMG_20220502_150603633_jpg-2679142.JPG

I always wanted a Cobra HISS when I was a kid but by the time I knew what they were they were long out of production

So as a grown assed adult I said the hell with it and bought it

As to Lego...the Apollo rocket looks neat as hell but I don't know where I'd put it

View Quote

Quoted:
Guilty.

https://i.ibb.co/mF36bbx/20191216-030615.jpg

View Quote

Posted: 1/20/2023 3:36:03 PM EDT

[#34]

I figured it would be Lego.

Posted: 1/20/2023 3:36:35 PM EDT

[#35]

I may have bought my 2yo Nerf guns he can't use and Matchbox/Hot Wheels he can't appreciate...

Posted: 1/20/2023 3:37:01 PM EDT

[#36]

I know a 30 year old and his 65 year old dad who buy legos and put them together. I think it’s weird. Plus the sets cost $100s of bucks.

Posted: 1/20/2023 3:37:04 PM EDT

[#37]

Freedom is scary or something like that.

Posted: 1/20/2023 3:37:08 PM EDT

[#38]

Sometimes correlation does equal causation

Posted: 1/20/2023 3:37:19 PM EDT

[#39]

I thought we were talking about something else.

Posted: 1/20/2023 3:37:55 PM EDT

[#40]

I have a battery operated Uzi water pistol. It's pretty fun.

Posted: 1/20/2023 3:37:58 PM EDT

[#41]

Quote History

Quoted:
SMH...

View Quote

I really don't get GD's constant need to gate keep other peoples spending and hobbies. If they can afford it, what does it matter?

Posted: 1/20/2023 3:39:36 PM EDT

[#42]

My toys they don't mean side-by-sides, ATVs, and motorcycles?

Posted: 1/20/2023 3:40:38 PM EDT

[#43]

This thread is not dildos.

Posted: 1/20/2023 3:41:07 PM EDT

[#44]

Kidults

Posted: 1/20/2023 3:41:38 PM EDT

[#45]

Legos are cool and I always resist the urge. I'd rather have guns though.

Posted: 1/20/2023 3:42:59 PM EDT

[#46]

I stopped buying toys at 12. I was always interested in being an adult. Adults had the good stuff. And for the record. I grew up poor and hungry. Left home at 15 with 2 suitcases, a shotgun and my 30-30.