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Posted: 4/13/2023 9:55:34 AM EDT
[#1]
Quote HistoryQuoted: Still up 45% from Octoberfest. It just recovered from the drop from April/May 2022. |
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Posted: 4/13/2023 9:55:42 AM EDT
[#2]
Quote HistoryQuoted: I thought she’d get canned yesterday. Probably working out all the legalize of her “resignation.” The corporate speak for someone of her position is, “she elected to take early retirement.” |
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Posted: 4/13/2023 9:58:32 AM EDT
[#3]
Quote HistoryQuoted: It really has very little to do with Trans and more to do with an idiot VP who decided she is smarter than everyone else and changed the face of the product to one that the majority of the country doesn't identify with it. She could have done that a dozen different ways and caused a similar backlash. To change the face of the product and insult the existing customer base as unrefined, stupid, sexists...etc was just dumb. This is really Bud Light pulling their own version of Gillette. Yup. I was coming here to say something along these lines. I think her doubling down and insulting the majority of their customers is what made the backlash much worse. I haven’t drank BL since my 20’s and rarely ever drink now days but I won’t purchase an A-B product for the rest of my life. |
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Posted: 4/13/2023 9:59:45 AM EDT
[#4]
Quote HistoryQuoted: People will be back to drinking it once they forget about it Wont take that long and they will be fine. Just a small hiccup https://www.ar15.com/media/mediaFiles/263964/Capture_JPG-2780646.JPG Bud Lite is in a mature product cycle, it is only down hill from here. They will loose customers that will be hard to replace because the brand is not viewed as the latest and greatest by the early adopters; the brand is viewed as yesterday’s news and nothing special. The only way out is to significantly drop the price of the beer which will impact the bottom line. It will take years to bring it back to what it was prior to her awakening. |
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Posted: 4/13/2023 9:59:50 AM EDT
[#5]
Please, come next Superbowl, white men will be chugging bud light paying $20 a can for them.
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Posted: 4/13/2023 10:02:38 AM EDT
[#6]
Quoted: Link 'In Bud Light's effort to be inclusive, they excluded almost everybody else,' says a St. Louis bar owner |
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Posted: 4/13/2023 10:06:06 AM EDT
[#7]
'No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days
Partnership with trans influencer Mulvaney has proved disastrous for Bud Light Sources claim the company's senior executives were unaware of the campaign  https://www.dailymail.co.uk/news/article-11967949/No-one-senior-level-aware-Bud-Light-partnering-trans-influencer-Dylan-Mulvaney.html |
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Posted: 4/13/2023 10:09:03 AM EDT
[#8]
Quote HistoryQuoted: https://www.google.com/search?q=what+brands+does+inbev+own&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari Remember kids, it’s not just Bud. THIS Educate yourself and remember. They own a monstrous portion of the market. Find and drink local. Or if not that, at least not InBev. Avoiding inbev stuff has been a thing in the craft beer circles for a while, so it’s something we’ve been doing. Getting the rest to stick is the challenge. |
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Posted: 4/13/2023 10:10:02 AM EDT
[#9]
Anheuser-Busch made a choice:
If you are normal then no Anheuser-Busch product is for you. Normal people, don't buy any Anheuser-Busch product, we despise all of you normal people. Gender confused people, Anheuser-Busch products are made for you and you only. Anheuser-Busch approves of only gender confused people. |
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Posted: 4/13/2023 10:12:11 AM EDT
[#10]
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Posted: 4/13/2023 10:13:30 AM EDT
[#11]
Quote HistoryQuoted: I'm not seeing that. NFL has never fully recovered and are not at the viewership they would be by now. Everyone keeps saying the NFL disgust has had no effect. It certainly has - its just that the media and NFL chose to ignore it and downplay it. That's fine, in the meantime, a notable portion of people are no longer sitting at their couches drinking shitty beer, but instead are doing something else. Where basically ANYTHING else makes them a better person with a better life. NFL is worth more, had a record setting viewership last year...and is doing better overall than they were before Kap. It's unfortunate but true. |
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Posted: 4/13/2023 10:13:55 AM EDT
[#12]
Quote HistoryQuoted: What’s interesting about this event is that we know the name of the marketing exec and her background. Isolating and personalizing the focus of outrage is traditionally a leftist tactic She gave interviews about how awesome her decision was. It's not like somebody doxxed her. |
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Posted: 4/13/2023 10:15:51 AM EDT
[#13]
Quote HistoryQuoted: 'No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days Partnership with trans influencer Mulvaney has proved disastrous for Bud Light Sources claim the company's senior executives were unaware of the campaign https://i.dailymail.co.uk/1s/2023/04/13/04/69772783-11967335-Bud_Light_s_parent_company_has_lost_more_than_6billion_in_market-m-30_1681358229454.jpg https://www.dailymail.co.uk/news/article-11967949/No-one-senior-level-aware-Bud-Light-partnering-trans-influencer-Dylan-Mulvaney.html I find that hard to believe. If anything they should have known something like this might happen when they hired and promoted an indoctrinated woke Ivy League grad. |
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Posted: 4/13/2023 10:16:41 AM EDT
[#14]
 Alissa Heinerscheid told the Make Yourself at Home podcast on March 30 that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.' |
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Posted: 4/13/2023 10:17:38 AM EDT
[#15]
I love Bud Light, but I won't buy it anymore, ever. I prefer Coke over Pepsi, since Coke came out as racist towards whites, I havent purchased Coke since.
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Posted: 4/13/2023 10:18:47 AM EDT
[#16]
Go look at stocks...check out UA, Reebok, Adidas and Nike over the last 5 years. The only one in the green is NIKE.
The saying go woke go broke is a joke. |
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Posted: 4/13/2023 10:20:34 AM EDT
[#17]
Quote HistoryQuoted: https://i.dailymail.co.uk/1s/2023/04/10/13/69664605-11956593-image-m-11_1681128042572.jpg Alissa Heinerscheid told the Make Yourself at Home podcast on March 30 that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.' Hope you don't drink any of this either 
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Posted: 4/13/2023 10:20:36 AM EDT
[#18]
Thr only people I know that drink Bud Light are Mexican guys.
They won't be the first to hear about this fuckup, but once they do that will be another customer base lost. |
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Posted: 4/13/2023 10:21:03 AM EDT
[#19]
People will forget all about this.
Football anyone? Screw Bud. |
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Posted: 4/13/2023 10:21:10 AM EDT
[#20]
Quote HistoryQuoted: Anheuser-Busch Loses More than $6 Billion in Market Value Following Transgender Dylan Mulvaney Bud Light Deal To cater to a microcosm of the population...FUCK AB and who they're catering to... |
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Posted: 4/13/2023 10:23:38 AM EDT
[#21]
All I know is that I was at the gun club for a hunter safety field day in northern MN, and when I told the guys I was heading in to town to stock the fridge so the instructors would have something after the class everyone at once said "not Bud" or something to that effect.
"Normal" guys are pissed. Bud and Bud light used to be the standard in the clubhouse. |
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Posted: 4/13/2023 10:27:11 AM EDT
[#22]
Quote HistoryQuoted: Went to a bar last night for 10 cent wings. Place had a line out the door on a Wednesday it was so busy. I didn't see very many bud lights on the high tops and the bar. So that's something. It also was the place from this thread. https://www.ar15.com/forums/General/-ARCHIVED-THREAD-Dispute-Outside-Bar-In-New-Hampshire-Leads-To-One-Punch-Then-Murder-Poll-added-/5-2620117/?page=1 10 cent wings? That deserves its own thread  |
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Posted: 4/13/2023 10:27:47 AM EDT
[#23]
Fingers crossed this is the get woke, go broke marketing catastrophe that gives pause to any corporate marketing idiot foolish enough to follow suite.
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Posted: 4/13/2023 10:29:40 AM EDT
[#24]
Quote HistoryQuoted: NFL is worth more, had a record setting viewership last year...and is doing better overall than they were before Kap. It's unfortunate but true. Quote HistoryQuoted: Quoted: I'm not seeing that. NFL has never fully recovered and are not at the viewership they would be by now. Everyone keeps saying the NFL disgust has had no effect. It certainly has - its just that the media and NFL chose to ignore it and downplay it. That's fine, in the meantime, a notable portion of people are no longer sitting at their couches drinking shitty beer, but instead are doing something else. Where basically ANYTHING else makes them a better person with a better life. NFL is worth more, had a record setting viewership last year...and is doing better overall than they were before Kap. It's unfortunate but true. Doubt |
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Posted: 4/13/2023 10:30:07 AM EDT
[#25]
Lol you all will be back to drinking it while watching NFL in less than a year.
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Posted: 4/13/2023 10:31:00 AM EDT
[#26]
Quote HistoryQuoted: Go look at stocks...check out UA, Reebok, Adidas and Nike over the last 5 years. The only one in the green is NIKE. The saying go woke go broke is a joke. Gillette – 2022 value – approx. 6.9 billion, 2020 value approx. 8.4 billion |
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Posted: 4/13/2023 10:32:23 AM EDT
[#27]
Quote HistoryQuoted: People will forget all about this. Football anyone? Screw Bud. Once the price drops it will be.... Muh cheap beeeer... |
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Posted: 4/13/2023 10:34:17 AM EDT
[#28]
Quote HistoryQuoted: Gillette – 2022 value – approx. 6.9 billion, 2020 value approx. 8.4 billion Quote HistoryQuoted: Quoted: Go look at stocks...check out UA, Reebok, Adidas and Nike over the last 5 years. The only one in the green is NIKE. The saying go woke go broke is a joke. Gillette – 2022 value – approx. 6.9 billion, 2020 value approx. 8.4 billion Nike is woker than woke and while their value is up over the last five years, it’s come down pretty hard since the pandemic. That decline probably has very little to do with their leftist bent though. |
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Posted: 4/13/2023 10:35:34 AM EDT
[#29]
Quote HistoryQuoted: Maybe. This has to be the easiest boycott ever. There is a plethora of alternatives. If people can't do this, then they can't successfully boycott anything. Exactly. But... people on the right are the worst at "voting with their wallets", sticking to principles, etc. "But, muh football!" "But muh Nascar!" "But muh entertainment!" |
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Posted: 4/13/2023 10:36:35 AM EDT
[#30]
Quote HistoryQuoted: https://www.google.com/search?q=what+brands+does+inbev+own&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari Remember kids, it’s not just Bud. Holy shit! A shorter list would be the brands they DON’T own. |
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Posted: 4/13/2023 10:38:44 AM EDT
[#31]
All industries will become organs of the state and not have to show a profit. That is where we are headed, for power, control and maintaining that control are paramount above all else.
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Posted: 4/13/2023 10:38:46 AM EDT
[#32]
Dylan is probably sleeping great with that weird-ass grin and probably wants to charge more now that he’s famous.
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Posted: 4/13/2023 10:39:13 AM EDT
[#33]
Quote HistoryQuoted: Holy shit! A shorter list would be the brands they DON’T own. Quote HistoryQuoted: Quoted: https://www.google.com/search?q=what+brands+does+inbev+own&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari Remember kids, it’s not just Bud. Holy shit! A shorter list would be the brands they DON’T own. I will say, it's been decades since I've had one product from that list. Paying for sweetened water, especially when there is a huge markup due to the brand name, is just not very smart - goes against my nature. |
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Posted: 4/13/2023 10:40:51 AM EDT
[#34]
Quote HistoryQuoted: It would be nice if people on the right had the principles and conviction to do this with all leftist allied businesses/industries. If they did they'd be living in a shack staring at a wall with a mountain of goya beans. |
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Posted: 4/13/2023 10:46:25 AM EDT
[#35]
Quote HistoryQuoted: Yup. I was coming here to say something along these lines. I think her doubling down and insulting the majority of their customers is what made the backlash much worse. I haven’t drank BL since my 20’s and rarely ever drink now days but I won’t purchase an A-B product for the rest of my life.  Attached File |
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Posted: 4/13/2023 10:46:45 AM EDT
[#36]
Bud Light hasn’t tweeted since this fiasco started. They are hoping it will just blow over and it will be business as usual again soon.
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Posted: 4/13/2023 10:50:12 AM EDT
[#37]
Quote HistoryQuoted: This is exactly correct. People have short attention spans. They'll boycott for a week or two, pat themselves on the back, and then order a Bud Light while saying "we showed them!" For a boycott to really work, it needs to be sustained for upwards of a year AB knows this . . . their short-term, paper-only loss was likely figured in from the beginning. Hell, execs were probably selling short . . . and are now buying back Naw, that bitch is going to push it, nobody will forget. They might not care and that can't be helped, but forgetting ain't gonna happen because they will continue the push. |
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Posted: 4/13/2023 10:53:33 AM EDT
[#38]
I kinda get why that SJW woman started the campaign with Bud Light... and it is terribly misguided, IMO. It seems to me like she just went WAAAAY too far with it... and it seems to me that the decision lacked any real market research. Specifically whether or not the campaign was likely to gain more customers than it would lose.
As far as Nike hiring that dude to be a representative, I find it even more baffling. Not only for the same reasons as above, though the sportswear client base is probably more spread across the sociopolitical spectrum, but because Mulvany is not only not a woman, he is not an athlete in any way. So they have a dude representing women's athletic wear? They're trying to make 2+2=potatoes with that decision. I suspect, though, that Nike will suffer a smaller backlash than Bud Light will. Also note that Bud Light is part of Anheuser-Busch, a huge company with lots of brands, so even if Bud Light never sold another can of beer, it might not affect the company enough to cause it to completely fail. Though I suspect that the Budweiser brand is probably their largest unit, so it would definitely hurt them. |
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Posted: 4/13/2023 10:53:50 AM EDT
[#39]
Quote HistoryQuoted: Doubt Quote HistoryQuoted: Quoted: Quoted: I'm not seeing that. NFL has never fully recovered and are not at the viewership they would be by now. Everyone keeps saying the NFL disgust has had no effect. It certainly has - its just that the media and NFL chose to ignore it and downplay it. That's fine, in the meantime, a notable portion of people are no longer sitting at their couches drinking shitty beer, but instead are doing something else. Where basically ANYTHING else makes them a better person with a better life. NFL is worth more, had a record setting viewership last year...and is doing better overall than they were before Kap. It's unfortunate but true. Doubt Same - I know plenty of people who have walked away. I also know NFL and woke media are heavily motivated to massage the numbers to indicate growth. Doubt |
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Posted: 4/13/2023 10:59:37 AM EDT
[#40]
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Posted: 4/13/2023 11:01:23 AM EDT
[#41]
Quote HistoryQuoted: Not sure why this one hits home so much. I think it's because Bud was seen as "safe" more so than anything else. I can tell you that the few times I've been to the store this past week, gas station or grocery store, Bud Light is stocked to the gills and Yuengling is basically out. If Dick Yuengling is smart he will start a major ad campaign based on family and patriotism. |
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Posted: 4/13/2023 11:02:32 AM EDT
[#42]
Quote HistoryQuoted: People will be back to drinking it once they forget about it Wont take that long and they will be fine. Just a small hiccup https://www.ar15.com/media/mediaFiles/263964/Capture_JPG-2780646.JPG Is this proof that hedge fund managers and banks are behind woke ism? |
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Posted: 4/13/2023 11:02:35 AM EDT
[#43]
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Posted: 4/13/2023 11:03:21 AM EDT
[#44]
First thing I thought of when this controversy broke was that Paige the bartender was right about bud light.
https://www.tiktok.com/@paigelydick0/video/7137191622223318318 |
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Posted: 4/13/2023 11:04:31 AM EDT
[#45]
Quote HistoryQuoted: Not really. They own a huge number of labels, and most people have no idea. As you have demonstrated so well. There are many bars where everything they serve is owned by the same company. Quote HistoryQuoted: Quoted: Quoted: People will be back to drinking it once they forget about it Wont take that long and they will be fine. Just a small hiccup https://www.ar15.com/media/mediaFiles/263964/Capture_JPG-2780646.JPG Maybe. This has to be the easiest boycott ever. There is a plethora of alternatives. If people can't do this, then they can't successfully boycott anything. Not really. They own a huge number of labels, and most people have no idea. As you have demonstrated so well. There are many bars where everything they serve is owned by the same company. Not really. Most bars that sell Bud Light probably do sell a Goose Island IPA or Karbach Hopadillo, but they also sell Coors Lite or Yuengling Flight. Which is a Bud Light drinker more likely to drink? Of course, getting the Elysian Space Dust drinker to realize that's InBev owned and finding him an alternative might be harder, but Bud Light is likely bigger than all their other stuff combined. |
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Posted: 4/13/2023 11:05:24 AM EDT
[#46]
Quote HistoryQuoted: Holy shit! A shorter list would be the brands they DON'T own. Quote HistoryQuoted: Quoted: https://www.google.com/search?q=what+brands+does+inbev+own&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari Remember kids, it's not just Bud. Holy shit! A shorter list would be the brands they DON'T own.  More likely brands you'll run into:  |
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Posted: 4/13/2023 11:07:20 AM EDT
[#47]
The left doesn't understand the ultimate outcome of identity politics...
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Posted: 4/13/2023 11:11:31 AM EDT
[#48]
Quote HistoryQuoted: If Dick Yuengling is smart he will start a major ad campaign based on family and patriotism. He doesn't need to. |
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Posted: 4/13/2023 11:12:08 AM EDT
[#49]
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Posted: 4/13/2023 11:13:08 AM EDT
[#50]
AB InBev has a hundred brands, and no this dust up is not going to slay the giant.
However I am impressed that this revolt has at least jabbed the giant’s eye. I would love to be a fly on the wall listening to their meetings and see their emails floating around. |
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