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They are doing some sort of fund-raising silent auction at my work and one of the items out for bid is a BL gift basket with a bunch of the AB brands. I can't see the amount of bids on it but one of our executives put down $50. I assume he just did it to try and spur interest.

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They have already lost floor space at my Costco.  Costco will not fuck around with low performers.  My guess is Bud Light will go down and AB will try to hold floor space with Mich Ultra--at least that is what it looked like to me.  BL did not have a space in the rack like usual. There was one unit out on the floor near the BBq pits.  But they had tons of competition.  Yuengling came in heavy on MO and they have space in Costco.  More than BL

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@Pajamacannon

Make sure to let us know if he wins it.

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Keep ‘em bleeding—bleeding like a tranny out his science pussy. I almost wish I still drank (used to drink a lot of Butt Light) just to participate. Whatever “well, actually” the naysayers throw out at you, this is a big propaganda win for us (for once). Don’t buckle now.

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If he decides to burn it in the parkinglot or toss it in the dumpster ...

pics?

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You bring up an interesting subject - Shelf Space (and Floor Space)

Sellers really dislike using up shelf (and floor) space on product that does not sell. That space could be occupied by something that does. That’s lost revenue on their end…

Desperate Bud Light Now Enlisting Model Agency to Help the Suffering Woke Brand

By Johnathan Jones  June 6, 2023 at 2:52pm

Executives at Bud Light have grown so desperate to sell beer in Utah that they recently hired a modeling agency to ask women to go around pitching the brand at bars in Salt Lake City.

That is at least according to a flyer that was posted on Twitter by independent journalist Andy Ngo on Monday.

Bud Light is in the third month of a nationwide boycott of the brand after it validated transgender activist Dylan Mulvaney’s claims of womanhood.

Sales are down and times are tough for America’s most popular light beer.

The brand’s parent company AB InBev has also lost billions of dollars in market value over the fiasco.

According to one former AB InBev executive, if the company can’t start selling beer within a couple of months, it risks its products being replaced on store shelves by brands people are actually interested in drinking.

Desperate times call for desperate measures.

According to Ngo’s flyer, Bud Light enlisted the services of a modeling agency called Urban Talent Management over the weekend.

The agency, which has offices in Las Vegas, Boise, and Salt Lake City, asked women aged 21 to 30 to visit bars and to presumably present the beer as a cool item.

Women who were interested in being the brand’s ambassadors were asked to send the agency a headshot, a resume, their social media account links, and their availability.

   Scoop: In an act of desperation following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag. https://t.co/ECM3e4GyZ6 pic.twitter.com/ZYQDkJ0PP3

   — Andy Ngô ?????? (@MrAndyNgo) June 5, 2023

The flyer was clear that applicants needed to be “female.”

For $32.50 an hour, these models were told they would be “representing Bud Light and visiting multiple bars” on June 3 to distribute “swag.”

The flyer said each lady hired would visit three bars in the city.

It isn’t clear if these ladies were successful at reviving the dying brand in Salt Lake City. That is a brand that up until two months ago was doing just fine.

But Bud Light entered the culture war and became a “woke” belligerent on the wrong side of it. Now, the company has reportedly resorted to targeted ad campaigns and it is looking for spokeswomen with two X chromosomes.

Perhaps Bud Light should have employed this strategy prior to tanking its reputation with its formerly loyal customer base.

The company’s target demographic loved the Budweiser Girls back when they were still girls.

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I am offended that they are now engaging in human trafficking.

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They're reinforcing the heterocage. REINFORCING.

Markets Published June 6, 2023 8:23pm EDT
Bud Light experienced another week of sales decline, dropping 24% from year ago
Bud Light-Mulvaney backlash dates to early April
By Aislinn Murphy FOXBusiness

Bud Light, continuing to face backlash from consumers, saw another seven-day period of declining U.S. sales in the last full week of May.

For the week ending May 27, NielsenIQ data that Bump Williams Consulting provided to FOX Business showed that Bud Light posted a 23.9% decrease in sales on a dollar basis compared to a year ago. The Anheuser-Busch-owned brand’s sales have fallen 24.5% in the past four weeks ending with that one, according to the data.

FOX Business reached out to Anheuser-Busch for comment.

Bud Light and parent Anheuser-Busch have been dealing with backlash since early April, when the company created custom cans for transgender influencer Dylan Mulvaney. Some beer drinkers have said they would boycott the brand.

However, in comparison to the week before that, the week ending May 27 marked a smaller decrease for Bud Light. Sales of the brand saw a decline of 25.7% in the week ending May 20 from a year ago, according to the NielsenIQ and Bump Williams Consulting data. 

Bump Williams, CEO of Bump Williams Consulting, told FOX Business on Tuesday that week-to-week softening was due to a "combination of things."

"I think a lot of Anheuser-Busch distributors have been working exceptionally hard to communicate to their local communities that it wasn’t their fault," he said. "And once they clearly stated that this was not on them, I think their strong relationships in retail and with the local communities began to resonate."

Another thing that factored into the Bud Light sales going from a 25.6% decline to a 23.9% decline between the weeks ending May 20 and May 27 was that retailers "continued to merchandise" Anheuser-Busch’s portfolio, according to Williams.

"I think the strength of the AB distributors and obviously the AB national retail team that calls on chains, they kept those displays up there," he said, noting the brand was also going up against "some really strong comps" from 2022 for the week of Memorial Day.

He also credited the discount that Bud Light did for purchases for Memorial Day, a move he said "went a long way in driving some consumer purchases."

Bud Light’s Memorial Day rebate made it so that customers in eligible states could "get up to $15 back" when they bought certain Bud Light or Budweiser products. It ran from May 17 to May 31, according to the brand’s website.

"This price incentive, this coupon, one, it got displays up there and, two, maybe it attracted the consumer back to the portfolio because they’re struggling with the economy being tough," Williams told FOX Business.

That doesn’t, however, mean Bud Light’s problem "is over," Williams said, noting it was "just an improvement from where it was the previous week."

If Bud Light continues to post 20% sales declines in the weeks leading up to July 4, some retailers "are going to be forced to start making shelf space reallocations" to other brands, according to Williams.

Per the NielsenIQ data from Bump Williams Consulting, the sales for the beers Miller Lite, Coors Light and Yuengling Traditional Lager grew on a dollar basis in the week ending May 27.

Miller Lite and Coors Light belong to Chicago-based Molson Coors.

For Yuengling Traditional Lager, sales rose 31.3% in the four weeks ending May 27, the data showed. Miller Lite and Coors Light sales climbed 21.3% and 23.5%, respectively, in that period.

In its subsegment, Bud Light’s market share in terms of sales dollars came in at 35.4% for the 21 weeks ending May 27, according to the provided NielsenIQ data.

It’s "highly unlikely" Bud Light will stop being the best-selling beer in the U.S., but it's not impossible, Williams told FOX Business. He noted that Modelo Especial "has surpassed Bud Light as the No. 1-selling brand in the country" for the past four individual weeks.

Other types of alcoholic beverages may be helped by Bud Light having lost customers in recent weeks.

Boston Beer Company’s Truly and other hard seltzers will see a boost in the summer due to Bud Light’s loss of market share, a senior analyst at Roth MKM wrote last week in a note. He said the "substitutability between Bud Light and seltzers should increase" along with the summer’s warmer temperatures.

As of Tuesday evening, the stock price of Anheuser-Busch InBev has dropped about 15% compared to where it was a month ago.

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Not only affecting Bud. Igloo coolers has Bud coolers that they dropped the price on

Igloo Bud coolers

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Bud supports all ages drag queen party:
https://www.google.com/amp/s/freebeacon.com/latest-news/bud-light-sponsors-all-ages-drag-queen-party/amp/

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God damn right! Amazingly, it's one of the rare times where it actually looks to be "Happening"!

Bud Light Dethroned as Top-Selling Beer Brand in U.S. After Boycott
By Gerrard Kaonga On 6/7/23 at 7:20 AM EDT

Modelo Especial is now "the number one" beer in America, its U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks.

Modelo Especial store sales topped $333 million in the four weeks ending May 28, a 15.6 percent rise on the same period last year, compared with Bud Light's $297 million, a 22.8 percent fall, according to Circana/IRI data figures obtained by Newsweek via Constellation Brands, the Mexican beer's U.S. distributor.

Separate NielsenIQ sales data obtained by Newsweek via industry consultancy firm Bumps Williams Consulting showed Modelo Especial's sales were about $341.9 million in the week ending May 27, compared with Bud Light sales of about $298.6 million.
Bill Newlands, the chief executive officer of Constellation, said the four-week jump had happened "quicker than we had anticipated."

"We thought that would take a little longer," he added. "We've been very fortunate that, that's gone a little quicker than we had anticipated. But what a great position to be in on the beer side."
Anheuser-Busch, the makers of Bud Light, have been approached for comment.

Longer-term trends show Bud Light remains the top-selling beer brand in America this year so far, according to NielsenIQ.

Its data showed Bud Light sales value represented 9.1 percent of the total market in 2023, compared to Modelo Especial's 8 percent—representing a gap of several hundred million dollars.
AB Inbev, the brewer's parent company, has owned the bulk of Modelo Especial's makers, Grupo Modelo, since 2013; however to seal that deal, U.S. regulators forced AB Inbev to sell Modelo's U.S. business to Constellation Brands in a bid to preserve competition in the American beer market.

Bud Light's sales have been down for several weeks amid conservatives calling for a boycott of the brand for collaborating with transgender influencer Dylan Mulvaney, who posted an Instagram video on April 1 and said Bud Light had sent her a can with her face on it.
The latest industry figures, obtained by Newsweek via Bumps Williams Consulting, showed Bud Light suffered a 23.9 percent drop in sales value and a 27.8 percent tumble in volume year-on-year in the week ending May 27. That decline was overall much less steep than the one reported by the company in the previous week, when, according to BWC, it lost 25.7 percent in sales and 29.5 percent in volume.

Former Anheuser-Busch executive Anson Frericks last month suggested that the weekly release of Bud Light sales data by trade publications was encouraging those calling for a boycott of the beer.
In an op-ed for Fox News, Frericks said boycotters were "witnessing their success in real time," and that his former employer "cannot force the media storm to die down by starving it of data."

In response to the latest four-week figures, Constellation's vice president, Maggie Bowman, told Newsweek via email on Tuesday that Modelo had "consistent and accelerated growth" since her company acquired the rights in 2013.
She said Modelo Especial was the second-fastest growing beer brand in 2022, citing Circana/IRI data, praising "runway for growth" thanks in part to increased distribution.

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Not only affecting Bud. Igloo coolers has Bud coolers that they dropped the price on

Igloo Bud coolers

Some Beer Distributors Believe Bud Light Boycott Could Be Permanent, Surveys Say

James Lynch Reporter June 07, 2023 7:24 PM ET

A significant portion of beer distributors believe the ongoing consumer boycott against Bud Light could permanently damage the brand, two new surveys found.

A survey by investment firm Jefferies Group found that 65% of beer distributors expect the Bud Light boycott to continue for six more months and another 32% think it could be permanent, according to Brewbound, a beer industry publication.

For those keeping score at home, I published a list of the biggest brands conservatives are boycotting right now @DailyCaller

Expect the list to keep growing with all of the LGBT activism happening in June: https://t.co/95EsH97w9U

James Lynch  (@jameslynch32) May 31, 2023

A separate distributor survey by Goldman Sachs showed most respondents do not believe Bud Light will make a “full recovery” in its “brand equity and market share,” Brewbound reported. Goldman’s survey was taken with 57 distributors who serve 200,000 retail outlets.

The distributors who say Bud Light will make a turnaround believe it will take three to five years to rebuild the brand. Almost two-thirds of beer distributors said Anheuser-Busch sales volumes were down on Memorial Day and 62% said inventories are significantly higher in Goldman’s survey.

Conservatives began boycotting Bud Light at the start of April after the iconic brand entered an advertising partnership with transgender influencer Dylan Mulvaney. The social media star posted multiple videos on April 1 promoting Bud Light and received customized beer cans to celebrate “365 days of girlhood” with fans.

In response to the videos, conservatives accused Bud Light of betraying its customer base by promoting transgender ideology. Mulvaney is a biological male who identifies as a transgender woman and previously promoted transgender procedures for minors in an October 2022 interview with President Joe Biden.

The boycott gained further steam because of an unearthed video showing Bud Light marketing executive Alissa Heinerscheid trashing the brand’s “fratty” and “out of touch” image. Heinerscheid and another marketing executive were later placed on leave because of the Mulvaney partnership.

Anheuser-Busch CEO Michel Doukeris downplayed the Mulvaney advertisements in a May 4 earnings call with investors. “We need to clarify the facts that this was one camp, one influencer, one post and not a campaign,” he said.

Anheuser-Busch stock has dropped by roughly 20% and Bud Light’s sales have dropped for six straight week since the boycott began, per the New York Post. Bud Light sales plunged 25.7% in the week ending May 20 and its total number of beers sold went down 29.5% compared to last year, according to Newsweek.

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Distributors have an idea what is going on and management is out of touch. The class action lawsuits will be huge and win big. This is incompetence at the highest level.

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Distributors have an idea what is going on and management is out of touch. The class action lawsuits will be huge and win big. This is incompetence at the highest level.

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I suspect people are thinking about breach of fiduciary duties or something like that.

IE they knew this would happen when they did this, or any reasonable person in the same situation would have.

That sort of a thing.

Or who knows. You know the laywers are salivating at the thought of it.

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AB needs to stay on the tranny trail.  The problem with Mulvaney is that she was too feminine looking in a warped malevolent AI looking way.  They need to try more masculine trannys.  More beards!  More chest hair!  Bigger penises!  

That will fix it.

Media Published June 11, 2023 8:45am EDT
Bud Light demand has 'plummeted completely' since Dylan Mulvaney controversy: Bartending company founder

Catarina Tucker, founder of Barnastics Mobile Bartending, said consumers no longer want to support Bud Light
By Kelsey Koberg | Fox News

Demand for Bud Light has "plummeted" since the brand became embroiled in controversy over a promo with transgender influencer Dylan Mulvaney, according to the founder of a mobile bartending company. 

"There has been a ‘significant shift’ in consumer preferences," Catarina Tucker, the founder of Barnastics, told Fox News Digital. "Bud Light, once a popular option, is no longer capturing the attention or enthusiasm of event organizers and attendees."

Since the promo was first released in April, the brand has faced harsh backlash from consumers, some stores have been forced to give away the beer for free, and Bud Light has bought back expired beers from wholesalers, according to the Wall Street Journal. 

Tucker said the liquor stores she works with have yet to sell Bud Light at a discount, but she has seen the backlash in real time. 

Barnastics allows customers to build a custom proposal, which allows the company to see when demand for products shifts. 

"[Demand for Bud Light] has plummeted completely. No one wants it at their event anymore," Tucker said. "There are a couple clients that have expressed to me their feelings behind it, and it’s no longer popular." 

Tucker said consumers are becoming increasingly aware of whether the brands they support align with their values, and as a result, "are actively seeking alternatives to Bud Light, gravitating towards craft beers, specialty cocktails, and premium spirits."

Tucker said she does not foresee popularity of the beer picking up any time soon.  

"With the feedback that I’ve gotten and how strongly a lot of clients feel about it, it [the company] doesn’t switch gears, I don’t see the popularity picking back up," she said.

"Sometimes things blow over" she added, but recognized that Bud Light’s actions "hold a lot of weight" with their consumers.

But, Tucker said she has not seen the same plummeting demand for Budweiser, or other Anheuser-Busch products. "Anything Bud Light, they just won’t support," she added. 

FOX Business has reported on tumbling Bud Light sales for weeks, revealing on Tuesday that the company posted a 23.9% decrease in sales on a dollar basis compared to a year ago, according to NielsenIQ data provided by Bump Williams Consulting. The Anheuser-Busch-owned brand’s sales have also fallen 24.5% in the past four weeks, according to the data.

Fox News' Jeffrey Clark contributed to this report.

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That would be fun, I'd love to see what they could get out of emails in discovery.

Though several people are seriously overplaying the ESG + DEI / lending thought exercise. There are lots of regional or larger banks that don't give a flying fuck about ESG. Not playing the ESG game does not lock a corporation out of access to banking and lending.

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On what grounds can they sue them?

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https://www.foxnews.com/media/bud-light-demand-plummeted-completely-dylan-mulvaney-controversy-bartending-company-founder






Yup.



Well, that's something the customers can fix. Do to the rest of AB's stuff what they've done to BL.

There is room for more pain to be applied.

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This isn't even a boycott as much as it is a "I can't hold my nose tight enough to drink this piss water.:" Their previous drinkers are so disgusted with this they may never go back. I truly wish I could be a mouse in the corner in their boardroom meetings right now!