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Link Posted: 5/10/2023 12:42:44 PM EST
[#1]
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Quoted:


They still don't fucking get it.

No, what they NEED to do is to clarify the fact that they made a mistake.  
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Anheuser-Busch chief executive, Michel Doukeris has attempted to distance the company from the Mulvaney partnership and told investors during an earnings call last week, “We need to clarify the facts that this was one can, one influencer, one post and not a campaign".


They still don't fucking get it.

No, what they NEED to do is to clarify the fact that they made a mistake.  

At this point, it doesn’t matter if it was one can or a billion, one post or an entire campaign. The damage has been done. I don’t know if they just don’t realize that, or if they’re willfully trying to minimize and ignore it.
Link Posted: 5/10/2023 12:46:50 PM EST
[#2]
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Quoted:
A-B deserves to be put out of business for the countless microbreweries they’ve run out of business or bought up. Not to mention their BS games in the retail space choking out smaller breweries.
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This is definitely another reason to not buy AB products. Good point.
Link Posted: 5/10/2023 12:46:51 PM EST
[#3]
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Quoted:


Wow a single brand! No way!

People just moved to one of their other brands. Hence why their volume (as a company) barely moved. It's called recapture, and it happens in nearly every industry.

This truly is not going to make ANY lasting impact. By year end, sales will mostly have recovered most likely (keep in mind market growth alone is about a 110 in this segment) and so even if they only hold onto the share they have now, they'll basically be flat by year end anyway. Okay, so they didn't grow this year. BFD. Again this is why investors aren't punishing them; they know this is inconsequential to the overall health and financial attractiveness of AB.
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You seem awfully concerned about telling us how futile the boycott is, fellow firearms enthusiast.
Link Posted: 5/10/2023 12:48:43 PM EST
[#4]
Link Posted: 5/10/2023 12:51:21 PM EST
[#5]
Link Posted: 5/10/2023 12:54:26 PM EST
[#6]
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Quoted:
If this keeps going ...

GD group buy of the clydesdales?  
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Does horse meat taste any good?
Link Posted: 5/10/2023 12:54:37 PM EST
[#7]
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Quoted:


Same

as is everybody I know

they will probably not recover
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At this point it doesn’t matter what they say or do, will never buy any of their brands again.


Same

as is everybody I know

they will probably not recover


I was sorry to see Leffe, Hoegarden, Pilsner Urquell, and Stella Artois on that list.    

...   But, I can find alternatives  ;-)
Link Posted: 5/10/2023 12:55:32 PM EST
[#8]
Pabst Blue Ribbon was also up 18.9 percent

i probably account for at least .9%

switched from Labatt to PBR.
Link Posted: 5/10/2023 1:00:13 PM EST
[#9]
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@freebeer   ??
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In before the free beer is free beer even if it's got tranny cum in it crowd?

@freebeer   ??


i have at least 11 cases of PBR since the shit show started.
its still free to whomever shares my company.
Link Posted: 5/10/2023 1:02:41 PM EST
[#10]
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Quoted:
You seem awfully concerned about telling us how futile the boycott is, fellow firearms enthusiast.
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Because everyone is high fiving in a circle jerk over nothing.

This is an EXACT repeat of the Gillette toxic masculinity campaign. Everyone cheering boycotts. In that thread I said I guarantee they are not hurt from it. I was chased out of that thread.

The next quarter they published record breaking sales. The highest ever.

Quarter after that they broke the record again. And again the quarter after that.

Go woke go broke is a complete myth.
Link Posted: 5/10/2023 1:05:36 PM EST
[#11]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Wow a single brand! No way!

People just moved to one of their other brands. Hence why their volume (as a company) barely moved. It's called recapture, and it happens in nearly every industry.

This truly is not going to make ANY lasting impact. By year end, sales will mostly have recovered most likely (keep in mind market growth alone is about a 110 in this segment) and so even if they only hold onto the share they have now, they'll basically be flat by year end anyway. Okay, so they didn't grow this year. BFD. Again this is why investors aren't punishing them; they know this is inconsequential to the overall health and financial attractiveness of AB.
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Even if sales completely rebound, which is doubtful, they're still not getting back the 7 billion dollars they lost.   It's not like everyone who stopped buying AB products is just going to buy extra beer for the stuff they didn't buy.  Maybe if the boycott was drastically slowing down, you'd be on to something here, but that's not the case.  The numbers appear to actually be getting worse for AB as a whole.  You can say it's not affecting AB, but their own actions (cheesy ads, statements trying to manuever their way out of this mess) clearly indicate otherwise.
Link Posted: 5/10/2023 1:07:24 PM EST
[#12]
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Quoted:


Because everyone is high fiving in a circle jerk over nothing.

This is an EXACT repeat of the Gillette toxic masculinity campaign. Everyone cheering boycotts. In that thread I said I guarantee they are not hurt from it. I was chased out of that thread.

The next quarter they published record breaking sales. The highest ever.

Quarter after that they broke the record again. And again the quarter after that.

Go woke go broke is a complete myth.
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Do you wonder why ESPN keeps having to lay people off?
Link Posted: 5/10/2023 1:08:27 PM EST
[#13]
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Lack of firing Harvard MBA girl and a non-apology from the ex-CIA CEO keeps hurting them, which is a good thing.
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If they force her trannies will fire bomb the place.

They’ve already pissed off both sides the left will go to war if they force her.
Link Posted: 5/10/2023 1:08:36 PM EST
[#14]
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Quoted:


Because everyone is high fiving in a circle jerk over nothing.

This is an EXACT repeat of the Gillette toxic masculinity campaign. Everyone cheering boycotts. In that thread I said I guarantee they are not hurt from it. I was chased out of that thread.

The next quarter they published record breaking sales. The highest ever.

Quarter after that they broke the record again. And again the quarter after that.

Go woke go broke is a complete myth.
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I was as skeptical as anyone else that this boycott would actually have teeth, but I'm not to proud to admit that I was wrong.
Link Posted: 5/10/2023 1:08:40 PM EST
[#15]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Because everyone is high fiving in a circle jerk over nothing.

This is an EXACT repeat of the Gillette toxic masculinity campaign. Everyone cheering boycotts. In that thread I said I guarantee they are not hurt from it. I was chased out of that thread.

The next quarter they published record breaking sales. The highest ever.

Quarter after that they broke the record again. And again the quarter after that.

Go woke go broke is a complete myth.
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If that's true then why is AB emailing their distributors behind the scenes about the situation?  Why did they put the execs on leave?  They should be getting a promotion if they are looking at record breaking sales like Gillette.
Link Posted: 5/10/2023 1:09:58 PM EST
[#16]
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It's not nearly as bad as people are making it out to be.

AB sales down 12%. Profits down 6%.

It's hardly a catastrophe and is barely a blip on the radar.

Stock price reflects the insignificance of this event.

But enjoy your fantasy land I guess.
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How many advertising dollars do you think a company that size would spend to raise their profits 12%
Link Posted: 5/10/2023 1:10:41 PM EST
[#17]
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Quoted:
If that's true then why is AB emailing their distributors behind the scenes about the situation?  Why did they put the execs on leave?  They should be getting a promotion if they are looking at record breaking sales like Gillette.
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Quoted:


Because everyone is high fiving in a circle jerk over nothing.

This is an EXACT repeat of the Gillette toxic masculinity campaign. Everyone cheering boycotts. In that thread I said I guarantee they are not hurt from it. I was chased out of that thread.

The next quarter they published record breaking sales. The highest ever.

Quarter after that they broke the record again. And again the quarter after that.

Go woke go broke is a complete myth.
If that's true then why is AB emailing their distributors behind the scenes about the situation?  Why did they put the execs on leave?  They should be getting a promotion if they are looking at record breaking sales like Gillette.

And why are they finding it difficult to GIVE AWAY their beer? $20 is $20, right?
Link Posted: 5/10/2023 1:14:59 PM EST
[#18]
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Quoted:
Even if sales completely rebound, which is doubtful, they're still not getting back the 7 billion dollars they lost.   It's not like everyone who stopped buying AB products is just going to buy extra beer for the stuff they didn't buy.  Maybe if the boycott was drastically slowing down, you'd be on to something here, but that's not the case.  The numbers appear to actually be getting worse for AB as a whole.  You can say it's not affecting AB, but their own actions (cheesy ads, statements trying to manuever their way out of this mess) clearly indicate otherwise.
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I don't think you understand how sales and profit are measured in the stock market and how companies are valued.

Nobody gives a shit about the 7 billion lost. It's nothing. So you end your year's sales at a 100ix on sales and about a 103ix probably on profit. Still up from the year, so stock price will go up all else equal. In a company like AB fixed overhead cost like SG&A is probably 3% of sales and depreciation which is non cash is maybe 20%. So cash expense is probably somewhere around 90% variable. So they have very little fixed cost hurt from this, so they simply see a consumption shift and frankly a 6% consumption shift sometimes happens in a normal year if competition is stiff, which isn't uncommon.

And this is with all the media blowing it up. Give it two months for shit to blow over and their guidance to wall street (which was barely altered) will likely rebound.
Link Posted: 5/10/2023 1:15:03 PM EST
[#19]
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Because if they fire her, she'll tell the entire story of how all of the C level leadership knew of this, approved it with alacrity, and was fully supportive of it.  

Her compensation is now essentially hush money.
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Yet they STILL dont have the balls to fire the moron girl that did this.  Which says a lot.

If i caused a 7 billion loss at my work; everyone including the janitor would line up to kick my balls -- and then four guys would grab me, lift me off the ground, open the front door with my head and heave me into traffic.


Because if they fire her, she'll tell the entire story of how all of the C level leadership knew of this, approved it with alacrity, and was fully supportive of it.  

Her compensation is now essentially hush money.

She is also likely in a contract for a certain amount of time so they still have to pay her whether she is actively working or not.

If they terminate the contract she still gets the agreed upon pay plus there may be clauses that allow her to seek "damages", etc.

Also if she is released, that may terminate any non-disclosure agreements contained in her contract and could possibly allow her to speak out about what really happened internally, and they don't want that to happen.
Link Posted: 5/10/2023 1:20:14 PM EST
[#20]
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Years ago, a part I designed was specifically named as a primary contributor to the total loss of a nearly $200M prototype during a flight test. It iced up during the ascent, f’ed everything up, and ultimately the FAA made us activate the flight termination system once we were over a remote area.  It literally crashed & burned.

And they still let me work there
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Quoted:

Yet they STILL dont have the balls to fire the moron girl that did this.  Which says a lot.

If i caused a 7 billion loss at my work; everyone including the janitor would line up to kick my balls -- and then four guys would grab me, lift me off the ground, open the front door with my head and heave me into traffic.

Years ago, a part I designed was specifically named as a primary contributor to the total loss of a nearly $200M prototype during a flight test. It iced up during the ascent, f’ed everything up, and ultimately the FAA made us activate the flight termination system once we were over a remote area.  It literally crashed & burned.

And they still let me work there


@Millennial ... Is your office hiring? can you get me an interview?


seriously though, did you get a bonus that quarter?
Link Posted: 5/10/2023 1:20:29 PM EST
[#21]
My wife has drunk Michelob Ultra for the past 10 years, she told me today that she didn't realize that AB made it. She said don't buy it anymore. She can't stand transwomen. She is not stopping drinking beer, she is not drinking AB beer anymore.
Link Posted: 5/10/2023 1:20:38 PM EST
[#22]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
If that's true then why is AB emailing their distributors behind the scenes about the situation?  Why did they put the execs on leave?  They should be getting a promotion if they are looking at record breaking sales like Gillette.
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Because optics matter. Notice how they have yet to say they were wrong. That's because they don't think they are and saying they were wrong does harm, not good.

They released a commercial with horsies and flags and literally their sales gap closed 50% after that. It worked, despite what you read in Arfcom and in the echo chambers.

Time will close the rest of the gap.

I'm not saying they'll break a record. But I bet profits are going to be flat vs YA, worst case.
Link Posted: 5/10/2023 1:21:26 PM EST
[#23]
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Quoted:


Wow a single brand! No way!

People just moved to one of their other brands. Hence why their volume (as a company) barely moved. It's called recapture, and it happens in nearly every industry.

This truly is not going to make ANY lasting impact. By year end, sales will mostly have recovered most likely (keep in mind market growth alone is about a 110 in this segment) and so even if they only hold onto the share they have now, they'll basically be flat by year end anyway. Okay, so they didn't grow this year. BFD. Again this is why investors aren't punishing them; they know this is inconsequential to the overall health and financial attractiveness of AB.
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Some rounding but close enough...
Coors/Miller up 20%
Yuengling up 20%
PBR up 20%

Those increases in sales are mostly people who switched from Bud to something different (not under the Bud umbrella).

Coors/Miller is woke too, giving over $600,000 to LGBTQ+ whatever.

Yuengling and PBR don't have a woke aftertaste.

Anyway, people who switched from Bud to Yuengling and/or PBR are not going to switch back to trans fluid because they (Bud) triple the ad spending.

A lot of Bud's lost customers found alternatives that tase better and won't be going back.
Attachment Attached File
Link Posted: 5/10/2023 1:21:29 PM EST
[#24]
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It's not nearly as bad as people are making it out to be.

AB sales down 12%. Profits down 6%.

It's hardly a catastrophe and is barely a blip on the radar.

Stock price reflects the insignificance of this event.

But enjoy your fantasy land I guess.
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When they can't even give the shit away sales aren't down 12%.
Link Posted: 5/10/2023 1:23:39 PM EST
[#25]
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Quoted:

How many advertising dollars do you think a company that size would spend to raise their profits 12%
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They don't need to raise profits 12%. They need to raise it 6% to get back to where they were on a trajectory (which, was already upward btw so they have general market expansion tailwinds).

Most good advertising companies look to a 3:1 payout on advertising dollars. So 2% of sales.

The average Fortune 500 company that is in the consumer goods industry spends somewhere between 15-20% on advertising, so they may have to spend 10% more advertising dollars to get it back.

So again...not a huge hit.

Not that you were looking for a real answer but there it is.
Link Posted: 5/10/2023 1:25:08 PM EST
[#26]
Link Posted: 5/10/2023 1:28:22 PM EST
[#27]
Never underestimate the ability of a manager to screw up a good thing.
Link Posted: 5/10/2023 1:30:19 PM EST
[#28]
I am very happy to see them taking it in the shorts. May this trend continue!
Link Posted: 5/10/2023 1:31:50 PM EST
[#29]
Its the LGBTQ community that should really be upset about BL's campaign.  It makes them all out to look like attention seeking mental cases that...  oh wait.
Link Posted: 5/10/2023 1:33:31 PM EST
[#30]
Link Posted: 5/10/2023 1:34:15 PM EST
[#31]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


Wow a single brand! No way!

People just moved to one of their other brands. Hence why their volume (as a company) barely moved. It's called recapture, and it happens in nearly every industry.

This truly is not going to make ANY lasting impact. By year end, sales will mostly have recovered most likely (keep in mind market growth alone is about a 110 in this segment) and so even if they only hold onto the share they have now, they'll basically be flat by year end anyway. Okay, so they didn't grow this year. BFD. Again this is why investors aren't punishing them; they know this is inconsequential to the overall health and financial attractiveness of AB.
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You doth protest too much, me thinks.
Link Posted: 5/10/2023 1:34:17 PM EST
[#32]
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Quoted:


Because everyone is high fiving in a circle jerk over nothing.

This is an EXACT repeat of the Gillette toxic masculinity campaign. Everyone cheering boycotts. In that thread I said I guarantee they are not hurt from it. I was chased out of that thread.

The next quarter they published record breaking sales. The highest ever.

Quarter after that they broke the record again. And again the quarter after that.

Go woke go broke is a complete myth.
View Quote


They weren't hurt but completely turned their marketing around...  Yeah right.
Link Posted: 5/10/2023 1:35:49 PM EST
[#33]
Link Posted: 5/10/2023 1:36:45 PM EST
[#34]
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Quoted:


Fucking Brazilian dumbass still doesn't get it.

I hope it all burns to the ground.
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Anheuser-Busch chief executive, Michel Doukeris has attempted to distance the company from the Mulvaney partnership and told investors during an earnings call last week, “We need to clarify the facts that this was one can, one influencer, one post and not a campaign.


Fucking Brazilian dumbass still doesn't get it.

I hope it all burns to the ground.


IIRC, it broke on April 1st. I thought it was an April Fool's joke. They completely missed an opportunity. I don't think I've had a bud product in 10 or 20 years. I do like some of the Inbev products like Modelo, Hoegarrden, Leffe, etc. These days my go to is Hopsecutioner.
Link Posted: 5/10/2023 1:39:40 PM EST
[#35]
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I wish they would quit referring to it as her.  Call Dylan him or it...
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EXACTLY!

I can start calling myself a potato chip, go the rest of my life saying I'm a potato chip. That still doesn't make me a potato chip.
Link Posted: 5/10/2023 1:43:21 PM EST
[#36]
Went to a bar last week. Wife asked the bartender if anyone was drinking Bud Lite.

Bartender says sales are way down and customers that order it get mocked by other customers for drinking “tranny fluid.”
Link Posted: 5/10/2023 1:45:16 PM EST
[#37]
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Quoted:
You seem awfully concerned about telling us how futile the boycott is, fellow firearms enthusiast.
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I noticed the same thing.
Link Posted: 5/10/2023 1:47:13 PM EST
[#38]
Discussion ForumsJump to Quoted PostQuote History
Need to shop some for sale signs on them
Link Posted: 5/10/2023 1:54:37 PM EST
[#39]
Good. I’ll keep drinking Paulaner.
Link Posted: 5/10/2023 1:58:00 PM EST
[#40]
The Gillette boycott comparison is silly. A basic boycott of the brand (Procter & Gamble) involves navigating a spider web of all sorts of products including soaps, tampons, hair products, medicines, household cleaners, etc. We're talking a combination of hundreds of different brands and products that you'd have to memorize and boycott, making your grocery store trips a miserable mess.

The Bud Light boycott? You just have to boycott a couple beers. Pick one single alternative beer and you've successfully boycotted the entire company
Link Posted: 5/10/2023 2:04:22 PM EST
[#41]
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Yep.

It's a hilarious shitshow.
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I don't even drink & have been enjoying the show.

Someone mentioned earlier that the loss of Memorial Day weekend sales are going to bite them hard.

I'm kind of looking forward to it, honestly.
Link Posted: 5/10/2023 2:05:38 PM EST
[#42]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
The Gillette boycott comparison is silly. A basic boycott of the brand (Procter & Gamble) involves navigating a spider web of all sorts of products including soaps, tampons, hair products, medicines, household cleaners, etc. We're talking a combination of hundreds of different brands and products that you'd have to memorize and boycott, making your grocery store trips a miserable mess.

The Bud Light boycott? You just have to boycott a couple beers. Pick one single alternative beer and you've successfully boycotted the entire company
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I wasn't comparing it to P&G.

I was comparing it to Gillette only. Gillette has broken all those sales records. Their parent company has not due to a series of divestitures over the past decade.
Link Posted: 5/10/2023 2:08:55 PM EST
[#43]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


I wasn't comparing it to P&G.

I was comparing it to Gillette only. Gillette has broken all those sales records. Their parent company has not due to a series of divestitures over the past decade.
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Quoted:
Quoted:
The Gillette boycott comparison is silly. A basic boycott of the brand (Procter & Gamble) involves navigating a spider web of all sorts of products including soaps, tampons, hair products, medicines, household cleaners, etc. We're talking a combination of hundreds of different brands and products that you'd have to memorize and boycott, making your grocery store trips a miserable mess.

The Bud Light boycott? You just have to boycott a couple beers. Pick one single alternative beer and you've successfully boycotted the entire company


I wasn't comparing it to P&G.

I was comparing it to Gillette only. Gillette has broken all those sales records. Their parent company has not due to a series of divestitures over the past decade.
This thread is literally about Bud's parent company.

So in your comparison, you should be talking about P&G.
Link Posted: 5/10/2023 2:09:13 PM EST
[#44]
Maybe you should have stuck to making piss beer and not waded into being political?


No?  Still can't admit it?   Well, fuck you some more I guess.
Link Posted: 5/10/2023 2:12:32 PM EST
[#45]
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Quoted:


They still don't fucking get it.

No, what they NEED to do is to clarify the fact that they made a mistake.  
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I'm sure the concern is that they'll get cancelled by the left if they do that, or it's possible this is actually the hill they want to die on. Either way its a perfect example of why companies should focus on providing a good product, at a fair price, and stop trying to push social change. What was the famous quote attributed to Michael Jordan, something like "rebublicans buy shoes too"?
Link Posted: 5/10/2023 2:13:23 PM EST
[#46]
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AB is between a rock and a hard place.  On one hand, we are boycotting them for the ad campaign.  On the other hand, you have the alphabet soup nuts boycotting for AB "apologizing".  Need to redo that "button choice" meme for this one......lol
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It's not a very hard choice. Who buys more of your beer? Cater to them. Considering that LGBTOMGBBQ, is at most, 10% of the population, and the T part is only 10% of that, I think their choice is obvious.
Link Posted: 5/10/2023 2:14:25 PM EST
[#47]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
This thread is literally about Bud's parent company.

So in your comparison, you should be talking about P&G.
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Sigh. You don't realize I'm actually giving you a benefit in the argument by not comparing P&G. Look up P&G's performance since their woke campaign.

P&G stock was $96 when Gillette launched the toxic masculinity campaign. Their stock today is $153.

Yeah. Go woke, go broke. That'll ring true.

They have literally added $135 BILLION to their market cap since they launched their woke campaign.
Link Posted: 5/10/2023 2:15:11 PM EST
[#48]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
It's not nearly as bad as people are making it out to be.

AB sales down 12%. Profits down 6%.

It's hardly a catastrophe and is barely a blip on the radar.

Stock price reflects the insignificance of this event.

But enjoy your fantasy land I guess.
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Here they come.
Link Posted: 5/10/2023 2:17:16 PM EST
[#49]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
In before the Trump family tells us it’s wrong to boycott them. A-B deserves to be put out of business for the countless microbreweries they’ve run out of business or bought up. Not to mention their BS games in the retail space choking out smaller breweries.

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Name  2 micro breweries that AB put out of business. Directly not some indirect theory of oh Walmart would not sell bob's micro brewed swill and it is ABs fault. There have always been games in the retail space for shelf space and end caps. Bud used to be guaranteed sales for any retailer. In the potato chip space Eagle snacks got forced out of major retail spaces by Frito-lay. Eagle snacks was owned by family members from AB.  Getting into retail space has always been tough when you have no or very little name recognition.
Link Posted: 5/10/2023 2:23:35 PM EST
[#50]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
The Gillette boycott comparison is silly. A basic boycott of the brand (Procter & Gamble) involves navigating a spider web of all sorts of products including soaps, tampons, hair products, medicines, household cleaners, etc. We're talking a combination of hundreds of different brands and products that you'd have to memorize and boycott, making your grocery store trips a miserable mess.

The Bud Light boycott? You just have to boycott a couple beers. Pick one single alternative beer and you've successfully boycotted the entire company
View Quote

It's also a bad comparison because it wasn't as known.

...I mean I never heard anything about any boycott of Gillette.
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