User Panel
User Panel
User Panel
|
Posted: 4/10/2023 10:21:39 AM EST
[#1]
It may work. It will drive off some of the traditional bud light drinkers, but now the woke hipsters will have to drink it to virtue signal. Which is sort of funny anyway. I like an ice cold watery beer when I’m working in the hot weather or even on the boat or Jetski. I will probably go to old mill or pbr now for that now. It will be funny when I am having a nice dark beer, bourbo, scotch or wine with a meal or an evening out watching the woke idiots drinking that crap.
|
|
|
|
Posted: 4/10/2023 10:24:48 AM EST
[#2]
Quote HistoryQuoted: See the rainbow on her wall. She decided to use her position to push a private agenda. Hope she gets fired. Still some stupid MFer up the chain had to buy into her BS and approve this. Hope they get fired also... Quote HistoryQuoted: See the rainbow on her wall. She decided to use her position to push a private agenda. Hope she gets fired. Still some stupid MFer up the chain had to buy into her BS and approve this. Hope they get fired also... Looks like a kid drawing. |
|
|
|
Posted: 4/10/2023 10:26:25 AM EST
[#3]
Quote HistoryQuoted: It may work. It will drive off some of the traditional bud light drinkers, but now the woke hipsters will have to drink it to virtue signal. Which is sort of funny anyway. I like an ice cold watery beer when I’m working in the hot weather or even on the boat or Jetski. I will probably go to old mill or pbr now for that now. It will be funny when I am having a nice dark beer, bourbo, scotch or wine with a meal or an evening out watching the woke idiots drinking that crap. The woke hipsters may buy one or two Bud Lights in solidarity but that will be the extent of it. None of them are giving up their microbrew or PBR card for any extended period of time. |
|
|
|
Posted: 4/10/2023 10:26:25 AM EST
[#4]
The ratios on Bud Light’s twitter feed are pretty epic.
|
|
|
|
Posted: 4/10/2023 10:28:33 AM EST
[#5]
Quote HistoryQuoted: It may work. It will drive off some of the traditional bud light drinkers, but now the woke hipsters will have to drink it to virtue signal. I don't think relying on virtue signalling is a viable long term market strategy, especially considering the number of more "traditional" bud drinkers who could switch to Miller or Coors and not actually notice a difference other than the color of the can or bottle cap that they'll lose as the new marketing goes out. |
|
|
|
Posted: 4/10/2023 10:31:36 AM EST
[#6]
Quote HistoryQuoted: There's very little AB can change about the product. Next to nil, really. Sure, change the package, size of the bottle. Put a splash of color on the labels. Superfluous stuff. But, the product, the beer itself, they can't change. So marketing is their pathway to creating buzz about a product they can't really change and she tried fucking with its "image". She fucked up. The trick is to manage change so that the consumer doesn't notice a drastic change day to day, but if they were to come back a year later they would think "this is better than I remember". As to the marketing debacle, I guarantee that this change in tone is a reflection of the strategic goals of AB Inbev. |
|
|
|
Posted: 4/10/2023 10:32:59 AM EST
[#7]
Quote HistoryQuoted: She's going to cost them so much money. She stood a better chance with a craft beer of some sort. 
|
|
|
|
Posted: 4/10/2023 10:33:35 AM EST
[#8]
Quote HistoryQuoted: I wonder how many that are up in arms over this on here, FB, Reddit or elsewhere will be stocking their coolers with it this summer? ... The problem is that there are TONS of easy substitutes for cheap watery beer. Heck, these days there is SO much choice in beers, that even if you like some particular microbrew double IPA or passion-fruit flavored belgian wheat beer, or whatever - you can still find another brewer that makes something identical. For cheap light beer, there's literally zero search cost or effort involved to find a substitute - just grab the next brand's cheap light beer next to Bud Light in the grocery store cooler. |
|
|
|
Posted: 4/10/2023 10:34:16 AM EST
[#9]
Quote HistoryQuoted: The traditional beer market is in transition. There are so many choices now for the beer drinker and the younger crowd is willing to try the local and/or regional brews instead of sticking with dad's beer. The local regional brew market is changing as well. Just how many flavorings can you add to a beer before it gets tiresome. I know I am tired of all the oddball offerings. I will occasionally imbibe an IPA, but am mostly over that. There is also the many choices of types of alcoholic drinks in a can or bottle, seltzers, hard ciders. And unfortunately [or fortunately] the regional whiskey market is taking hold. No matter what anybody tells you, bourbon comes from Kentucky  everything else is whiskey or ryeI am back to my eurotrash beer of choice, Heineken or other European brew. I will also choose to drink the noble hopped Michelob Light when it shows up in the store. Quote HistoryQuoted: Quoted: I wonder how many that are up in arms over this on here, FB, Reddit or elsewhere will be stocking their coolers with it this summer? Shes is right though,at least about this: I'm just not sure what to do about it though. They are trying to get more shares of the market they realize they are losing ground on. If they'd have had a Rapper do a campaign, all their white drinkers would have likely pretty much done do same. A Country star, pretty much same thing except I think both Blacks (because Most, Most not all) dislike country music and whites because the woke shit the country music industry has been doing of late. If they would have used an actor, unless politically polarized, they probably would not have any effect positive or negative, so they just have wasted a few mill. Not sure what they could do to attract the 21+ club and not schwack their older mainstream drinkers... The traditional beer market is in transition. There are so many choices now for the beer drinker and the younger crowd is willing to try the local and/or regional brews instead of sticking with dad's beer. The local regional brew market is changing as well. Just how many flavorings can you add to a beer before it gets tiresome. I know I am tired of all the oddball offerings. I will occasionally imbibe an IPA, but am mostly over that. There is also the many choices of types of alcoholic drinks in a can or bottle, seltzers, hard ciders. And unfortunately [or fortunately] the regional whiskey market is taking hold. No matter what anybody tells you, bourbon comes from Kentucky everything else is whiskey or ryeI am back to my eurotrash beer of choice, Heineken or other European brew. I will also choose to drink the noble hopped Michelob Light when it shows up in the store. The red part is incorrect. https://www.tasteofhome.com/article/bourbon-vs-whiskey/ Currently, the best bourbons come from Kentucky, but that is because Kentucky is still ensuring they put out the best products. Something Budweiser could have done instead of their current marketing move. As posted earlier by TXRabbitbane, this is only a $2 drop in a stock still valued at over $60 per share. I think this has legs and will cost AB/InBev alot of money. We'll see though. |
|
|
|
Posted: 4/10/2023 10:36:19 AM EST
[#10]
Fire her.
|
|
|
|
Posted: 4/10/2023 10:37:19 AM EST
[#11]
Quote HistoryQuoted: LoL "Fratty" seems like a pretty nice chunk of the young beer drinker market the problem with that is most fraternaties I know, being in one myself in college, of drink the cheapest shit they can get. most the time they're not drinking bud light |
|
|
|
Posted: 4/10/2023 10:37:43 AM EST
[#12]
Quote HistoryQuoted: This is glorious. Quote HistoryQuoted: Quoted: I was texting with a buddy that works in IT for AB and he said it’s a disaster. He said corporate is trying to downplay the whole thing but the numbers tell a different story. Orders are down across the board and said distributors and drivers are irate with one posting where a store told a driver, “don’t bring that shit in here”. This is glorious.  Attached FileKharn |
|
|
|
Posted: 4/10/2023 10:39:32 AM EST
[#13]
AB hired a karen who looks like she nags her beta husband about drinking to be their marketing VP?
|
|
|
|
Posted: 4/10/2023 10:40:35 AM EST
[#14]
Quote HistoryQuoted: Red necks will still drink it They have nothing to worry about They will proudly display those cans, on their fishing boats, hunting camps and just about anywhere else.  |
|
|
|
Posted: 4/10/2023 10:41:37 AM EST
[#15]
Quote Historyi'm thinking the same. it's so fucking crazy it seems like it's all a giant troll job |
|
|
|
Posted: 4/10/2023 10:44:28 AM EST
[#16]
Quote HistoryQuoted: Congrats on inspiring a lot of people not to buy Bud / Bud Light or associated brands. https://www.ar15.com/media/mediaFiles/302943/20230410_101228_jpg-2777224.JPG https://www.ar15.com/media/mediaFiles/302943/20230410_101137_jpg-2777226.JPG 
|
|
|
|
Posted: 4/10/2023 10:46:07 AM EST
[#17]
Rice beer for rice boot lickers.
A-B is a brand I avoid since getting purchased by InBev. Corona is not "bad" Modello is decent Grain Belt has not gone woke and makes a darn good cheap beer. (they stay the fuck out of politics) |
|
|
|
Posted: 4/10/2023 10:47:14 AM EST
[#18]
Quote HistoryQuoted: I know they are "loud " but who told these people to target a very small segment of the population while pissing off the rest?!?!? Because the pissed off people don't do anything and the small segment does. Also, don't forget the "small segment" are full of white liberals (like the "business woman" that made this choice, like the woman athletes that applaud fake men while getting beaten by them, etc). They are the same group that took a knee to support st Floyd of fentanyl while they were being beaten and their neighborhoods destroyed. Nobody is afraid of "the rest", they want to appease the ones that protest and destroy. |
|
|
|
Posted: 4/10/2023 10:47:58 AM EST
[#19]
|
|
|
|
Posted: 4/10/2023 10:49:28 AM EST
[#20]
Quote HistoryQuoted: Rice beer for rice boot lickers. A-B is a brand I avoid since getting purchased by InBev. Corona is not "bad" Modello is decent Grain Belt has not gone woke and makes a darn good cheap beer. (they stay the fuck out of politics) I have a corn allergy. I switched to BL because it wasn't made from corn like Miller Lite.  |
|
|
|
Posted: 4/10/2023 10:50:58 AM EST
[#21]
Quote HistoryQuoted: She was tasked to save the sinking ship then got aboard and started putting massive holes in the sinking ship? Did I get that right? I would wait to see if that ship actually sunk before I took a victory lap. Don't get me wrong, I hate wokeness as much as anyone else here if not more. I just don't see the phenomena of "go woke go broke" Instead just like taking a knee, the wokeness is spreading to the point there are no alternatives. Anyone not "taking a knee" will be destroyed. |
|
|
|
Posted: 4/10/2023 10:51:53 AM EST
[#22]
Quote History I hope it continues to crater and costs that idiot her job.
|
|
|
|
Posted: 4/10/2023 10:53:37 AM EST
[#23]
Quote HistoryQuoted:
She should be fired. What a stupid stunt that was so unappealing to her consumers. |
|
|
|
Posted: 4/10/2023 10:53:51 AM EST
[#24]
Quote HistoryQuoted: They're about to decline, that's for sure. Yeah, just look at the NFL. The credit card companies. Social media. Etc |
|
|
|
Posted: 4/10/2023 10:54:17 AM EST
[#25]
A company should really try to understand their customers.
Guess they wanted to be ‘inclusive’ by excluding their core customers. Unless trannies drink a shit ton of beer and there’s a lot of closet trannies out there. Maybe it’s a great marketing move and they know something we don’t. |
|
|
|
Posted: 4/10/2023 10:54:36 AM EST
[#26]
Quote HistoryQuoted: Well the shelves in the beer coolers were jammed packed with Bud products this weekend. Other brands, not so much.  Taking a knee. It will spread like wildfire. |
|
|
|
Posted: 4/10/2023 10:54:47 AM EST
[#27]
Here is an example of great marketing:
 Budweiser Clydesdale Puppy Love Super Bowl 2014 Commercial |
|
|
|
Posted: 4/10/2023 10:58:50 AM EST
[#28]
Quote HistoryQuoted: Fuck them and any company that hires them. Quote HistoryQuoted: Quoted: I know they are "loud " but who told these people to target a very small segment of the population while pissing off the rest?!?!? Fuck them and any company that hires them. Second the motion! |
|
|
|
Posted: 4/10/2023 10:59:30 AM EST
[#29]
Quote HistoryQuoted: Anyone notice the rainbow with the triangle under it on the wall behind her? Hmmm Quote HistoryQuoted: Anyone notice the rainbow with the triangle under it on the wall behind her? Hmmm I think that is just a painting from one of her kids. For some reason, I doubt she is a Jehovah's Witness (purple triangle). |
|
|
|
Posted: 4/10/2023 11:00:26 AM EST
[#30]
Have we figured out if all this beer inclusivity junk is tied to ESG compliance financing? The only motivation for pushing totally mismatched branding on your product is gobs and gobs of free money. ESG is a black hole that will hopefully bankrupt anyone who bends the knee.
|
|
|
|
Posted: 4/10/2023 11:01:00 AM EST
[#31]
Quote HistoryWhy the long face? |
|
|
|
Posted: 4/10/2023 11:02:07 AM EST
[#32]
Quote HistoryQuoted: I wonder how many that are up in arms over this on here, FB, Reddit or elsewhere will be stocking their coolers with it this summer? Shes is right though,at least about this: I'm just not sure what to do about it though. They are trying to get more shares of the market they realize they are losing ground on. If they'd have had a Rapper do a campaign, all their white drinkers would have likely pretty much done do same. A Country star, pretty much same thing except I think both Blacks (because Most, Most not all) dislike country music and whites because the woke shit the country music industry has been doing of late. If they would have used an actor, unless politically polarized, they probably would not have any effect positive or negative, so they just have wasted a few mill. Not sure what they could do to attract the 21+ club and not schwack their older mainstream drinkers... Quote HistoryQuoted: I wonder how many that are up in arms over this on here, FB, Reddit or elsewhere will be stocking their coolers with it this summer? Shes is right though,at least about this: when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light They are trying to get more shares of the market they realize they are losing ground on. If they'd have had a Rapper do a campaign, all their white drinkers would have likely pretty much done do same. A Country star, pretty much same thing except I think both Blacks (because Most, Most not all) dislike country music and whites because the woke shit the country music industry has been doing of late. If they would have used an actor, unless politically polarized, they probably would not have any effect positive or negative, so they just have wasted a few mill. Not sure what they could do to attract the 21+ club and not schwack their older mainstream drinkers... Make a commercial with the president of the company denouncing woke bull shit, Cutting the price of Bud light across all brands by 15% standing up for real American values like God, Country, Family, The constitution, and fair play in sports without the tranny invaders. Then After reaping billions of dollars in massive market share uptick, slowly increase the price back to normal. There, Pay me a couple million for my great idea. 
|
|
|
|
Posted: 4/10/2023 11:04:12 AM EST
[#33]
Quote HistoryQuoted: Find a failing company strategy and most times a woman is behind it |
|
|
|
Posted: 4/10/2023 11:04:14 AM EST
[#34]
Coors should make a series of exaggeratedly blue collar/redneck ads to gauge response.
|
|
|
|
Posted: 4/10/2023 11:08:01 AM EST
[#35]
Quote HistoryQuoted: Make a commercial with the president of the company denouncing woke bull shit, Cutting the price of Bud light across all brands by 15% standing up for real American values like God, Country, Family, The constitution, and fair play in sports without the tranny invaders. Then After reaping billions of dollars in massive market share uptick, slowly increase the price back to normal. There, Pay me a couple million for my great idea. Quote HistoryQuoted: Quoted: I wonder how many that are up in arms over this on here, FB, Reddit or elsewhere will be stocking their coolers with it this summer? Shes is right though,at least about this: when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light They are trying to get more shares of the market they realize they are losing ground on. If they'd have had a Rapper do a campaign, all their white drinkers would have likely pretty much done do same. A Country star, pretty much same thing except I think both Blacks (because Most, Most not all) dislike country music and whites because the woke shit the country music industry has been doing of late. If they would have used an actor, unless politically polarized, they probably would not have any effect positive or negative, so they just have wasted a few mill. Not sure what they could do to attract the 21+ club and not schwack their older mainstream drinkers... Make a commercial with the president of the company denouncing woke bull shit, Cutting the price of Bud light across all brands by 15% standing up for real American values like God, Country, Family, The constitution, and fair play in sports without the tranny invaders. Then After reaping billions of dollars in massive market share uptick, slowly increase the price back to normal. There, Pay me a couple million for my great idea. You guys are missing the point. These woke moves aren't about attracting customers. They're about "reducing ESG risks" to attract investments. |
|
|
|
Posted: 4/10/2023 11:09:06 AM EST
[#36]
Quote HistoryQuoted: Would you gentlemen please stop posting what beverage your switching too. It's painting a target on every available alternative. The elites will swoop in with there check book and consolidate to eliminate nonwoke competition. Because, honestly that's all they can do. Innovation, discipline and quality is beyond them. They have been trying to buy out both Shiner and Yuengling forever with no luck to date. Both these are privately-held, family-owned companies that own their own breweries (at least thee in the case of Yuengling, including two really big ones in eastern Pennsylvania and Tampa). They are also led by ultracompetitive people who've grown up in the business and measure their success in market share and not their bank account size. They also appear to have done a decent job of bringing up their offspring in the "soup-to-nuts" beer/beverages business, with a heavy emphasis on the brewing and distribution aspects of the business. That would be an awfully big check, as you are definitely not dealing with a couple of hipsters with light bank accounts, a lot of debt, and a few vats in a converted banquet hall with a faddish beer that relies on intermediates for distribution and marketing. Their distribution networks and agreements alone are probably worth as much/more than the actual beer business, as both Gambinus and Yuengling (especially Gambinus) distribute a lot of smaller beers and other beverages outside of their own brands. |
|
|
|
Posted: 4/10/2023 11:09:16 AM EST
[#37]
Quote HistoryQuoted: Coors should make a series of exaggeratedly blue collar/redneck ads to gauge response. They already have the brand portfolio. This could be a big comeback for the lesser brands.  Johnny Russell -- Rednecks, White Socks And Blue Ribbon Beer |
|
|
|
Posted: 4/10/2023 11:09:47 AM EST
[#38]
Quoted: ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light' They should fire her just for saying that publicly. |
|
|
|
Posted: 4/10/2023 11:10:20 AM EST
[#39]
Quote HistoryAnd last... |
|
|
|
Posted: 4/10/2023 11:11:12 AM EST
[#40]
I could literally drink any beer made, but bud light gave me serious farts so I stayed away from it
|
|
|
|
Posted: 4/10/2023 11:12:22 AM EST
[#41]
Quote HistoryQuoted: Coors should make a series of exaggeratedly blue collar/redneck ads to gauge response. It is called Yellowstone. |
|
|
|
Posted: 4/10/2023 11:17:26 AM EST
[#42]
Quote HistoryQuoted: lol Bud made some cans for Mulvaney, they were never for sale I think Bud has been silent in Instagram and Facebook since then https://www.ar15.com/media/mediaFiles/14563/EF112338-E717-4445-BD24-0036D6062537-2777236.png That's just some smart guy in corporate trying to save face. I'd be willing to bet that there's a warehouse somewhere with thousands of those Mulvaney cans in it, and the warehouse manager is on the phone to HIS boss asking, "Well, what the fuck am I supposed to do with these fucking things?" |
|
|
|
Posted: 4/10/2023 11:25:17 AM EST
[#43]
|
|
|
|
Posted: 4/10/2023 11:26:26 AM EST
[#44]
This seemed a lot easier
|
|
|
|
Posted: 4/10/2023 11:27:24 AM EST
[#45]
Quote HistoryQuite a list of accomplishments there. First real job? |
|
|
|
Posted: 4/10/2023 11:31:30 AM EST
[#46]
Quote History Diversity hire. Lol. Loser. |
|
|
|
Posted: 4/10/2023 11:32:33 AM EST
[#47]
Quote HistoryVP != Leader VP is the backup pitcher |
|
|
|
Posted: 4/10/2023 11:33:32 AM EST
[#48]
Quote HistoryQuoted: I hope it continues to crater and costs that idiot her job. |
|
|
|
Posted: 4/10/2023 11:35:20 AM EST
[#49]
Quote HistoryQuoted: Looks like a kid drawing. Quote HistoryQuoted: Quoted: See the rainbow on her wall. She decided to use her position to push a private agenda. Hope she gets fired. Still some stupid MFer up the chain had to buy into her BS and approve this. Hope they get fired also... Looks like a kid drawing. ... if the kid had a pack of crayons and paper at the Drag Queen Story Hour .... |
|
|
|
Posted: 4/10/2023 11:36:34 AM EST
[#50]
Quote HistoryQuoted: The problem is that there are TONS of easy substitutes for cheap watery beer. Heck, these days there is SO much choice in beers, that even if you like some particular microbrew double IPA or passion-fruit flavored belgian wheat beer, or whatever - you can still find another brewer that makes something identical. For cheap light beer, there's literally zero search cost or effort involved to find a substitute - just grab the next brand's cheap light beer next to Bud Light in the grocery store cooler.  |
|
|
Win a FREE Membership!
Sign up for the ARFCOM weekly newsletter and be entered to win a free ARFCOM membership. One new winner* is announced every week!
You will receive an email every Friday morning featuring the latest chatter from the hottest topics, breaking news surrounding legislation, as well as exclusive deals only available to ARFCOM email subscribers.
AR15.COM is the world's largest firearm community and is a gathering place for firearm enthusiasts of all types.
From hunters and military members, to competition shooters and general firearm enthusiasts, we welcome anyone who values and respects the way of the firearm.
Subscribe to our monthly Newsletter to receive firearm news, product discounts from your favorite Industry Partners, and more.
Copyright © 1996-2024 AR15.COM LLC. All Rights Reserved.
Any use of this content without express written consent is prohibited.
AR15.Com reserves the right to overwrite or replace any affiliate, commercial, or monetizable links, posted by users, with our own.
Attached File
