Originally Posted By FlashMan-7k:
... Needs no commentary:

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Originally Posted By Hamel:
Well, it looks like the financial folks think this is the floor of the boycott and things will be turning around. They don't think there's anywhere else to go but up now.....

New Bud Light Data Suggests Outrage Against Company Is Waning

https://www.thestreet.com/lifestyle/new-bud-light-data-suggests-outrage-against-company-is-waning

Bud Light is finding out just how long social media outrage can last, and apparently its only a few weeks.

While the brand and its parent company Anheuser-Busch InBev  (BUD) - Get Free Report have taken a significant hit to sales in recent weeks due to an ill-fated advertising campaign, there are signs that the uproar against the brand has crescendoed.

https://pbs.twimg.com/media/FwPQZDUXsAAr3pc?format=jpg&name=small

Originally Posted By Hamel:
Well, it looks like the financial folks think this is the floor of the boycott and things will be turning around. They don't think there's anywhere else to go but up now.....

New Bud Light Data Suggests Outrage Against Company Is Waning

https://www.thestreet.com/lifestyle/new-bud-light-data-suggests-outrage-against-company-is-waning

Bud Light is finding out just how long social media outrage can last, and apparently its only a few weeks.

While the brand and its parent company Anheuser-Busch InBev  (BUD) - Get Free Report have taken a significant hit to sales in recent weeks due to an ill-fated advertising campaign, there are signs that the uproar against the brand has crescendoed.

https://pbs.twimg.com/media/FwPQZDUXsAAr3pc?format=jpg&name=small

Originally Posted By 917-30:

Both Bud and BL have been heavily discounted (rebates) in some markets. Those sales count towards the total even though many of them are at or below cost.

Originally Posted By Gullskjegg:
Yesterday, there was a Bud delivery driver at the bar while I was getting lunch talking about the mess.  She said she's been there for a long time, and leading up to Memorial day is always nuts with shortages and an emptied out warehouse, but this year the drivers are all bored and and the warehouse is stacked with product because nothing is moving.   A friend of mine used to be a driver there, he had to work seriously long hours during this season, this chick was off by noon...  And got a Coors light.    Which is really saying something because her "gender" isn't obvious.

Originally Posted By clickclickBOOM:

Yep, I switched my keto beer from mic ultras to Corona premiers. Fuck AB. Spuds is rolling in his grave. RIP.

Nolte: Bud Light Sales Continue to Collapse for the CNN of Beers
Instagram/Dylan MulvaneyGoogle
John Nolte17 May 2023


Nationwide sales of Bud Light crashed 23.3 percent during the week of April 29 compared to the same week last year. The previous week’s sales had declined 23.6 percent.

Anheuser-Bush is facing something MUCH worse than a boycott (more on this below), and it’s affecting the beleaguered company’s other brands.

Budweiser is down 9.7 percent, Michelob Ultra’s down 2.9 percent, and Natural Light is down 2.5 percent. Those numbers have improved slightly over the previous week.

Bump Williams, chief executive of Bump Williams Consulting, the outfit that tracks these numbers, told the New York Post: “This seems to be where the brand’s weekly declines have started to settle, falling in that -20% range over the past few weeks.”

To understand how big of a revenue decline that 23.3 percent drop is, last year’s sales of Bud Light hit $4.8 billion. Lop 23 percent off that $4.8 billion, and you’re looking at a billion-dollar—with a “B”—loss. Meanwhile…

During that same week, Pabst Blue Ribbon sales jumped 21.6 percent, and Miller High Life gained 10.4 percent.

All of this relates back to Transheuser-Busch’s stupid decision to do business with the transvestite Dylan Mulvaney, a guy who puts on a dress and prances around like an astonished reindeer mocking women.

   Bud Light’s left-wing executives have sparked a broad consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who pretends to be a giddy “transgender” girl, several biz executives told media outlets. https://t.co/Y1sTI1d2wV

   — Breitbart News (@BreitbartNews) April 12, 2023

According to “experts,” Transheuser-Busch will try to solve its problem in two ways…

First, there will be the Lipstick on a Pig Strategy with a redesign of the can. Good luck with that.

Second will be the Condescending to Red America with Stereotypes Strategy that could look like this: “investing heavily in sports marketing, and incorporating the US military and country and western music, farmers, law enforcement, and first responders into their advertising.”

How about some T&A?

How about some babes in string bikinis?

Just an idea.

Of course, the Condescending to Red America with Stereotypes Strategy already blew up in Bud’s face once already. But, hey, I’m no expert. The second time might work.

Sarcasm aside, the problem here is likely irreversible. Bud Light, which had been the top beer brand in the country, is now the CNN of beers. Like CNN, Bud Light is brand-damaged. It has become a joke, a punchline, and a way for normal people to bond, find, and then commiserate with one another over our cancerous culture.

“THEY’RE IN TROUBLE”: Video Shows NO ONE at Bud Light Stand at Red Sox Game
Credit: @luistejadabostonrealtor/LIFESTYLOGY /TMX

What I mean is this…

For years now, the easiest way to bond with a group of strangers in a waiting room was to say something sarcastic about CNN. For example, if the waiting room TV is tuned to HGTV, you can win an easy laugh by saying, At least they’re not making us watch CNN. I’ve done this. The effect is immediate. Everyone rolls their eyes and loosens up. Conversations and bonding follow.

Imagine all the Bud Light jokes fired off in bars and backyard barbecues throughout our great country. Now imagine how these jokes help normal people find each other by discovering they are not alone in their disgust at Big Businesses’ demonic quest to normalize what is either a mental illness or sexual fetish.

One thing the dominant culture is still pretty good at is making normal people feel outnumbered. That’s what’s so great about the implosion of CNN and Bud Light. Those brands have become like the fish symbol ancient Christians used to find one another.

It’s hard to see how Bud Light overcomes this. Like CNN, the beer company made a potentially fatal mistake moving to the far left. Once you do that, there’s no coming back. You lose normal customers. Worse still, the left destroys you when you try to win those normal customers back. This happened to CNN last week with Donald Trump’s town hall. The left is already threatening Transheuser-Busch.

Follow John Nolte on Twitter @NolteNC. Follow his Facebook Page here.

PoliticsAnheuser-BuschBud LightDylan MulvaneyJohn Nolte

Bud Light mocked for $20 rebate on $19.98 case of beer: ‘They’re giving it away’
By Ariel Zilber
May 17, 2023 4:41pm Updated

A Bud Light seller apparently stuck with too many cases of the unsold brew in the wake of the company’s Dylan Mulvaney fiasco is offering $20 rebates on purchases of a $19.98 case of beer.

A photo posted to social media shows stacks of 24-can cases of Bud Light with a promo taped to them touting a full rebate from the unidentified beer vendor

“Things can’t be going great if they’re basically giving it away,” Twitter user Ed Latimore wrote.

“You’re making two cents profit per case when you buy Bud Light,” another Twitter user observed.

“And there’s still plenty on the shelf. They can’t even give people money to take it off their hands!”

Sales of Bud Light, the nation’s perennial top-selling beer, have tanked following calls for a boycott of the Anheuser-Busch brand in the wake of its controversial partnership with the transgender influencer on April 1.

Nationwide retail sales of the brand were down 23.6% versus a year ago in the week ending May 6 — its fifth straight week of declines, according to Bump Williams Consulting and NielsenIQ data.

   I've been sober for almost a decade, so I'm not sure on this, but ain't a case like $20 most places?

   Things can't be going great if they're basically giving it away… pic.twitter.com/aeCgHjlnEe
   — Ed Latimore (@EdLatimore) May 13, 2023

The controversy appears to be taking its toll on other brands within the Anheuser-Busch empire.

Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.

Meanwhile, rivals like Pabst Blue Ribbon have seen sales shoot up 21.6% in the week ended May 6 — slightly more than the 18.9% spike the previous week.

Another competitor, Miller High Life, gained 10.4% in sales compared to an 8.3% bump over the same time period the previous week, according to Bump Williams and NielsenIQ data.

Conservatives have slammed Bud Light’s ad campaign, claiming the beer maker was pushing “gender propaganda.”

Country music singer John Rich said he pulled cases of Bud Light from his Nashville bar, Travis Tritt called for a boycott and rocker Kid Rock used several Bud Light cases for target practice in a viral video.

Others, like shock jock Howard Stern and podcaster Joe Rogan, have decried the conservative outrage over Mulvaney.

Originally Posted By TechGal26:
If only we could see what would happen if the boycott actually meant something...since we've been told this boycott is worthless.  

May 18, 2023
For “Better Focus,” A-B Nixes Hiball and BABE, sells AMB back to founders

Dear Client: Today, Anheuser-Busch is alerting wholesalers to some beyond beer discontinuations -- and a craft sale -- in order to "better focus and simplify" for growth. “Our industry is highly dynamic and has evolved rapidly over the past few years,” A-B brass -- including CCO Kyle Norrington, Beyond Beer president Fabricio Zonzini, and The … Continue reading "For “Better Focus,” A-B Nixes Hiball and BABE, sells AMB back to founders"

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Bud Light maker stripped of LGBTQ+ rating for caving to Dylan Mulvaney backlash
Jessica Guynn
USA TODAY
Published 12:15 p.m. ET May 18, 2023Updated 12:28 p.m. ET May 18, 2023

The nation's largest LGBTQ+ advocacy group is taking action against Anheuser-Busch over its handling of the conservative backlash to trans influencer Dylan Mulvaney, accusing the multinational beer company of caving to political pressure.
In a May 9 letter shared exclusively with USA TODAY, the Human Rights Campaign informed the Bud Light maker that it has suspended its Corporate Equality Index score – a tool that scores companies on their policies for lesbian, gay, bisexual, transgender and queer employees.

Companies that receive a 100 score on the index’s four criteria – protections from workplace discrimination, inclusive benefits, inclusive culture inside and outside the workplace and responsible citizenship – receive a “Best Places to Work for LGBTQ+ Equality” seal of approval from the Human Rights Campaign.

Anheuser-Busch, which had a score of 100, has 90 days to respond or the organization will consider docking its score, the Human Rights Campaign told the company in the letter.
Anheuser-Busch did not respond to requests for comment on the Human Rights Campaign's letter but said it has an employee resource group that supports LGBTQIA+ employees. "Our ERGs are intended to be a safe space for those who identify with a given community and those who wish to be allies," the company said in an email.

The trouble began last month when Mulvaney posted a video to her Instagram account promoting a Bud Light March Madness contest. The video featured a photo of a promotional Bud Light tallboy with Mulvaney's face on it. 
What followed was a torrent of criticism from the political right, with conservatives calling for boycotts of Bud Light and Kid Rock releasing a video in which he destroyed cases of Bud Light with an assault weapon. 

As sales slumped, Anheuser-Busch put two of its executives on leave and issued a statement from its CEO Brendan Whitworth: “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over beer.” 
Do boycotts work?Bud light sales, Dylan Mulvaney's beer ad and whether boycotts actually work
Whitworth’s statement prompted a backlash from the LGBTQ+ community and its allies.
 
Eric Bloem, HRC’s senior director, programs and corporate advocacy, said Anheuser-Busch backtracking on support for the LGBTQ+ community in the face of anti-trans and hate-filled rhetoric sends the message to employees, shareholders and customers that it does not stand up for the values of diversity, equity and inclusion it espouses.
Mulvaney, who was targeted by anti-trans abuse, posted about the experience on Instagram: "I think it's okay to be frustrated with someone and confused, but what I'm really struggling with is the need to dehumanize and to be cruel."
“Anheuser-Busch had a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion and their response really fell short,” Bloem said.
Openly gay in the boardroom:Why so few LGBTQ executives lead America's largest companies

Bloem said Anheuser-Busch has not responded to inquiries from the Human Rights Campaign. He hopes the ultimatum from the Human Rights Campaign will jumpstart a conversation.
This is not the first time the Human Rights Campaign has suspended a company’s Corporate Equality Index score. It suspended Netflix’s score in connection with that company’s handling of Dave Chappelle’s transphobic remarks in a 2021 stand-up special “The Closer.”
The Bud Light incident comes at a critical moment for LGBTQ+ rights.

Hundreds of bills targeting LGBTQ+ people – particularly trans people – have been introduced by Republican lawmakers in statehouses across the country, seeking to regulate what bathrooms they can use, what medical care they can receive and what sports teams they can play on.
Increasingly corporations are engaging in these social debates, setting up clashes with prominent figures like Florida Gov. Ron DeSantis who went to war with Disney over its criticism of a state law limiting the instruction of sexual orientation and gender identity in public classrooms.

By and large, corporations are listening to their employees and customers − and with good reason, Bloem says.
An unprecedented number of Americans identify as LGBTQ+ – especially younger generations – and an even larger number support LGBTQ+ rights, making this a powerful consumer segment that no company can or should ignore, Bloem said.
“As we look at those pressures on businesses, it all comes back down to understanding that the LGBTQ+ community is part of the fabric of our society,” he said. “This is not the first time a business has been tested for supporting the LGBTQ+ community. What remains true is that businesses that do stand up for the community in meaningful ways and really live up to their values of allyship succeed.”

Originally Posted By Naamah:
Unless those are rebates offered at the register (not ones where you have to fill in and send in a claim form and get a check mailed back to you) most people won’t actually redeem the rebates. They’ll buy the beer with the idea that they’ll be saving all this money, but then never follow through and AB gets the sales boost and the revenue.

It’s a brilliant marketing strategy that relies on people’s tendency to forget and get distracted. First brilliant thing they’ve don in a while (assuming it’s one of those send-in ones).

Originally Posted By Old_Rakkasans:


Picked these up today. Had to do a taste test, all of them are dam good.

https://www.ar15.com/media/mediaFiles/505038/FullSizeRender_jpeg-2817966.JPG

Originally Posted By TGE:
Lol at a price of -$0.02/case I'm still not remotely tempted. Not even to use as target practice.

Originally Posted By FlyNavy75:

And they make rebates notoriously hard to fill out correctly.

Originally Posted By LoBrau:
Why is it that there has not been a single mention that the backlash over this being so vehement was directly due to a tranny having just murdered a bunch of kids and old ladies three days prior? If that hadn't happened I bet we wouldn't have even heard about the stupid Mulvaney beer can thing, or if we had it would've earned an eye roll and everybody would've just moved on.

Originally Posted By FivespeedF150:
The trans movement joining the boycott is even better than the original, because the message of "you can't cater to the left enough, they'll still try to cut your head off too, eventually" needs to be reinforced.

Originally Posted By PepePewPew:
Group (one table of land whales) heckles comedian, storms out after Dylan Mulvaney joke

Mayr, who is known for irreverent and politically incorrect humor, shared video of herself poking fun at transgender influencer Dylan Mulvaney at Hyena’s Comedy Nightclub over the weekend. Mulvaney was infamously featured on Bud Light cans in celebration of the activist’s "Year of Girlhood," despite being a biological male.

Mayr joked about Mulvaney not having top or bottom surgery a year after transitioning.

"Why has it been a year of girlhood and still no tits? That’s day one," Mayr said, going on to suggest that if she herself transitioned to becoming a man, she would get the largest male genitalia she could find. "Why no tits for Dylan? I don’t understand."

Somebody from the audience interjected, "Because he’s a man!"

Mayr repeated, "Because he’s a man," in agreement, but another member of the audience appeared to take offense and replied, "No! She’s a woman!"

"Uh-oh," Mayr said from the stage. "We have one of those."

The comedian went on to say, "No, it’s all good. We can all have different beliefs, it’s okay. Some of us can believe in reality and some of us can’t," as the majority of the audience laughed.

Mayr then declared, "This is America, we should have different beliefs, it's all good."

She later joked about how modern America needs labels for so many sexualities, "You’re not bisexual, you’re just fun at parties." The video she shared then zoomed in on the patrons who were offended earlier in the show, with one looking visibly uncomfortable.

The video cut to a later point during the show where the table of offended patrons got up and left the show, with one yelling, "F--- you, transphobe!"

"Is that the best you can do?" Mayr asked. "Oh, my God, it’s so sad. Make sure she gets home safe, I don’t want those women to get harpooned in the neck on their way to their cars," referring to the weight of the offended attendees. "There are poachers out there, they are going to want their tusks!"

She later posted that the offended patrons went on a "stampede" outside.

"Just FYI these ‘women’ went straight to management to complain and then proceeded to stampede (knock over) my merch table," she tweeted. "This is the conflict when it comes to comedy and Leftists. It’s just not compatible."

Many comedians such as Dave Chappelle have faced public outrage and even violence for questioning transgender ideology in recent years.

Mayr told Fox News Digital this small confrontation speaks volumes about the battle for comedy in modern times.

"They can’t have it both ways. Leftists want to be culture makers but also want certain groups exempt from ridicule," she observed. "If you believe in true equality then there’s no such thing as ‘punching down’. No group should be ‘safe’ from being made fun of. I will keep making fat jokes and trans jokes because I enjoy it and the crowds clearly do too."

She noted how while culture may restrict what people can say in polite society, people are still going to laugh at great comedy.

Originally Posted By millfire517:
Does anyone know if Angry Orchard is owned by AB?

Originally Posted By Firearmsenthusiast:
Drink local, fuck these globalist WEF-ball gargling ESG Corporations.

Know where your money goes.

https://dynamic-media-cdn.tripadvisor.com/media/photo-o/04/86/2e/ce/summit-brewing-company.jpg?w=1200&h=-1&s=1

https://www.bevindustry.com/ext/resources/issues/2014_March/SMT_BottleLineup_YearRound_feat.jpg?t=1394139918&width=696

One of the real gems for craft beer in this part of the world is Junkyard.  No drag show bullshit, just beer and hymns on Sunday mornings.

https://hpr1.com/images/uploads/article_images/3604/junkyard__lightbox.jpg

Originally Posted By FlashMan-7k:

\uD83D\uDEA8 @TedCruz and @MarshaBlackburn are moving to hold @AnheuserBusch accountable for targeting children through @BudLight's sponsorship of trans-TikToker Dylan Mulvaney:pic.twitter.com/eeagAhuhFi

— Consumers' Research (@ConsumersFirst) May 20, 2023

https://www.youtube.com/watch?v=lsAf6jpTl_I
The AB bit starts at 5:30 into the video. Link directly to that section: https://youtu.be/lsAf6jpTl_I?t=330

Transcript from YT, cleaned up:

Originally Posted By PepePewPew:
Group (one table of land whales) heckles comedian, storms out after Dylan Mulvaney joke

Mayr, who is known for irreverent and politically incorrect humor, shared video of herself poking fun at transgender influencer Dylan Mulvaney at Hyena’s Comedy Nightclub over the weekend. Mulvaney was infamously featured on Bud Light cans in celebration of the activist’s "Year of Girlhood," despite being a biological male.

Mayr joked about Mulvaney not having top or bottom surgery a year after transitioning.

"Why has it been a year of girlhood and still no tits? That’s day one," Mayr said, going on to suggest that if she herself transitioned to becoming a man, she would get the largest male genitalia she could find. "Why no tits for Dylan? I don’t understand."

Somebody from the audience interjected, "Because he’s a man!"

Mayr repeated, "Because he’s a man," in agreement, but another member of the audience appeared to take offense and replied, "No! She’s a woman!"

"Uh-oh," Mayr said from the stage. "We have one of those."

The comedian went on to say, "No, it’s all good. We can all have different beliefs, it’s okay. Some of us can believe in reality and some of us can’t," as the majority of the audience laughed.

Mayr then declared, "This is America, we should have different beliefs, it's all good."

She later joked about how modern America needs labels for so many sexualities, "You’re not bisexual, you’re just fun at parties." The video she shared then zoomed in on the patrons who were offended earlier in the show, with one looking visibly uncomfortable.

The video cut to a later point during the show where the table of offended patrons got up and left the show, with one yelling, "F--- you, transphobe!"

"Is that the best you can do?" Mayr asked. "Oh, my God, it’s so sad. Make sure she gets home safe, I don’t want those women to get harpooned in the neck on their way to their cars," referring to the weight of the offended attendees. "There are poachers out there, they are going to want their tusks!"

She later posted that the offended patrons went on a "stampede" outside.

"Just FYI these ‘women’ went straight to management to complain and then proceeded to stampede (knock over) my merch table," she tweeted. "This is the conflict when it comes to comedy and Leftists. It’s just not compatible."

Many comedians such as Dave Chappelle have faced public outrage and even violence for questioning transgender ideology in recent years.

Mayr told Fox News Digital this small confrontation speaks volumes about the battle for comedy in modern times.

"They can’t have it both ways. Leftists want to be culture makers but also want certain groups exempt from ridicule," she observed. "If you believe in true equality then there’s no such thing as ‘punching down’. No group should be ‘safe’ from being made fun of. I will keep making fat jokes and trans jokes because I enjoy it and the crowds clearly do too."

She noted how while culture may restrict what people can say in polite society, people are still going to laugh at great comedy.

Originally Posted By Alien:
As far as I know, she hasn't even been fired yet. What kind of country do we live in where a company is unable to fire somebody (whether it be out of fear
or stupidity) who was so incompetent at their job they cost you billions of dollars and have threatened the future viability of your business?

They can collapse and go bankrupt for all I care. Sorry to all of the good people that have suffered from this boondoggle, but other companies need to learn what happens when they get in bed with the mentally insane woke cult.

Originally Posted By GenYRevolverGuy:


There's been plenty of discussion about it.

The thing is, I'm not sure it's more than tangentially related.

I think the correct answer is the simplest one: Bud Light's dominant market demographic by volume (the kind of people that were drinking it by the case) is almost entirely straight dudes. Shoving Mulvaney in the face of that audience was always a terrible idea.

I would also say there's a big difference between the canned lager guys and the microbrew IPA guys, and the IPA guys wouldn't have cared as much.