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4/14/2026 7:33:03 AM EDT
[Last Edit: sanman28][Edited]
Bye Rolex Pepsi

Hard to imagine.  They must have issues.  I’ve got a bat girl, but tried for some time to snag a Pepsi.   Hard to get!
10% for the BIG GUY
4/14/2026 8:42:33 AM EDT
[#1]
I've been on the list for 3 years.  What on earth were they thinking?
Ludwig Boltzmann, who spent much of his life studying statistical mechanics, died in 1906, by his own hand, Paul Bhranfest, carrying on the work, died similarly in 1933, Now it is our turn to study statistical mechanics...
4/14/2026 9:05:21 AM EDT
[#2]
It’s brilliant marketing.  FOMO will cause secondary prices to shoot up and people will be talking about it for years.  I bet it lands around or above Royal Oak territory.  When they do bring it back, people will chase spend for the chance to get one.
4/14/2026 9:33:09 AM EDT
[#3]
Quote History
Originally Posted By WI_DeerHunter13:
It’s brilliant marketing.  FOMO will cause secondary prices to shoot up and people will be talking about it for years.  I bet it lands around or above Royal Oak territory.  When they do bring it back, people will chase spend for the chance to get one.
View Quote


Yep, my thoughts exactly.  However, I must confess that I don’t follow the watch market much at all.  I’m thinking if you’ve got a ‘used’ watch and want to part with it, demand may be up there driving prices upwards on these models.
4/14/2026 9:47:57 AM EDT
[#4]
But quite a few folks are buying other Rolex pieces or jewelry at an AD to try and get higher "on the list" for the Pepsi.  Why not keep it in the catalog, but keep availability low to keep this FOMO demand hoping sell other watches?
Ludwig Boltzmann, who spent much of his life studying statistical mechanics, died in 1906, by his own hand, Paul Bhranfest, carrying on the work, died similarly in 1933, Now it is our turn to study statistical mechanics...
4/14/2026 10:15:46 AM EDT
[#5]
Yeah it's too bad, it's a great watch.  They will bring it back eventually; probably when they update the case/bezel font in a new release in 2027 or 2028.  Watches come in and out of the catalog over the years to keep things interesting.   The Panda and the Land Dweller have plenty of limited availability to keep the hype up without the Pepsi.
4/14/2026 1:44:10 PM EDT
[#6]
Quote History
Originally Posted By WWolfe:
I've been on the list for 3 years.  What on earth were they thinking?
View Quote


They are having trouble making the red color. Some shortage or tech issue. They will restart Pepsi production once the issue is resolved.
4/14/2026 2:09:31 PM EDT
[#7]
I'm sure it will return.  Hard to imagine that they don't have the manufacturing figured out (to get red/blue).  I'm not going to pay something stupid for any watch that isn't precious metal.  I'm a watch wearer, not collector.  I do love my bat girl!
10% for the BIG GUY
4/14/2026 2:34:23 PM EDT
[#8]
Quote History
Originally Posted By esdunbar:
Yeah it's too bad, it's a great watch.  They will bring it back eventually; probably when they update the case/bezel font in a new release in 2027 or 2028.  Watches come in and out of the catalog over the years to keep things interesting.   The Panda and the Land Dweller have plenty of limited availability to keep the hype up without the Pepsi.
View Quote


Also might consider they will be re-jiggering more movements with the new "dynapulse" escapement and releasing them to much fanfare. Maybe the GMTs are next on the list?
History has stopped. Nothing exists except an endless present in which Trump is always right.

Modern life is one steep, perpetual tax on the mathematically impaired
4/14/2026 3:58:49 PM EDT
[#9]
Tempted to try and sell mine and buy some badass nods
I'm too drunk to taste this chicken.
4/14/2026 4:15:10 PM EDT
[#10]
Quote History
Originally Posted By Proto3:
Tempted to try and sell mine and buy some badass nods
View Quote


Selling at list price?  In perfect condition?  Hit me up!  

(I'm assuming the gray/reseller market for a Pepsi just went up about 30% today)
Ludwig Boltzmann, who spent much of his life studying statistical mechanics, died in 1906, by his own hand, Paul Bhranfest, carrying on the work, died similarly in 1933, Now it is our turn to study statistical mechanics...
4/14/2026 6:15:57 PM EDT
[#11]
Am I the only one to find the Pepsi the least appealing out of the GMT's?
4/14/2026 6:21:20 PM EDT
[#12]
Quote History
Originally Posted By S-1:
Am I the only one to find the Pepsi the least appealing out of the GMT's?
View Quote


It would seem that way!
Ludwig Boltzmann, who spent much of his life studying statistical mechanics, died in 1906, by his own hand, Paul Bhranfest, carrying on the work, died similarly in 1933, Now it is our turn to study statistical mechanics...
4/14/2026 6:25:56 PM EDT
[Last Edit: S-1][Edited] [#13]
Quote History
Originally Posted By WWolfe:


It would seem that way!
View Quote


I just don’t get the hype. I would much rather have the Bruce Wayne on an oyster. But I don't like bling or the attention...
4/14/2026 7:09:10 PM EDT
[#14]
They have been having massive issues with the red dye on the ceramic bezel.  Something like 1 in 50 pass through QC.

Just like James Bond......

the Pepsi will return.
"Safety is something that happens between your ears, not something you hold in your hands." - Col. Jeff Cooper
4/14/2026 7:59:54 PM EDT
[#15]
Quote History
Originally Posted By S-1:
Am I the only one to find the Pepsi the least appealing out of the GMT's?
View Quote

I find the red/blue coloring really unappealing.
4/15/2026 8:22:43 PM EDT
[#16]
Quote History
Originally Posted By IcmThrawn:
They have been having massive issues with the red dye on the ceramic bezel.  Something like 1 in 50 pass through QC.

Just like James Bond......

the Pepsi will return.
View Quote


It’s not dye. It’s the same material that is differentially heat treated to make the red and blue. The heat is causing the bezels to crack at the spots where the red and blue converge.
“It does not take a majority to prevail, but rather an irate, tireless minority keen on setting brush fires of freedom in the minds of men”
- Samuel Adams
4/15/2026 9:12:14 PM EDT
[#17]
Quote History
Originally Posted By S-1:
Am I the only one to find the Pepsi the least appealing out of the GMT's?
View Quote


Yes, fuck the root beer, hideous.
The duty of a patriot is to protect his nation from its government.

"I would remind you that extremism in the defense of liberty is no vice! And let me remind you also that moderation in the pursuit of justice is no virtue!"
4/15/2026 9:49:39 PM EDT
[#18]
Quote History
Originally Posted By HiramRanger:


Yes, fuck the root beer, hideous.
View Quote View All Quotes
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Quote History
Originally Posted By HiramRanger:
Originally Posted By S-1:
Am I the only one to find the Pepsi the least appealing out of the GMT's?


Yes, fuck the root beer, hideous.


Exactly. Rose gold is ugly and brown is ugly and that watch is a trainwreck.
“It does not take a majority to prevail, but rather an irate, tireless minority keen on setting brush fires of freedom in the minds of men”
- Samuel Adams
4/15/2026 10:33:34 PM EDT
[#19]
I will eat crow. I said they would not discounted and they did.

I am going to make a bold production and say they are going to re_release it on May 12rd


Image being the guy; at the AD, would has been buying jewelry & other stuff to get that Pepsi at Retail. They I will not pay grey market pricing.
All money & years & years of waiting down the drain......




4/17/2026 2:29:57 PM EDT
[#20]
Quote History
Originally Posted By G_S:

I will eat crow. I said they would not discounted and they did.

I am going to make a bold production and say they are going to re_release it on May 12rd


Image being the guy; at the AD, would has been buying jewelry & other stuff to get that Pepsi at Retail. They I will not pay grey market pricing.
All money & years & years of waiting down the drain......




View Quote


EXACTLY!!  I'd be BEYOND PO'ed!! Just like when my like Rolex AD stopped selling Rolex....all watches actually....I wasn't playing the game or on any lists with them...they asked me if I wanted anything a few weeks before they got dropped (or vice versa?)...."no thanks"....had I been one of those poor schmucks....I'd be ROYALLY PO'ed....I guess there are different levels of PO'ed? LOL!

So...when it's time for me to scratch my next Rolex itch...I'll give a few ADs one shot....if nothing then off to the gray I go!
4/17/2026 2:37:29 PM EDT
[#21]
Gray dealers are now asking $30k for a Pepsi (MSRP was $11k ish) and before that announcement, you could get a gray market Pepsi for $22k.
Ludwig Boltzmann, who spent much of his life studying statistical mechanics, died in 1906, by his own hand, Paul Bhranfest, carrying on the work, died similarly in 1933, Now it is our turn to study statistical mechanics...
4/17/2026 2:52:23 PM EDT
[#22]
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.
SAF Life Member-GOA Life Member-JPFO Charter Member-MSF Life Member
FPC Member-VCDL Member-BFA Member-NRA Benefactor Life Member

Sir RobertL, Charter Member of the Knights of Wonder
4/17/2026 2:53:31 PM EDT
[#23]
Quote History
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.
View Quote


You shut your mouth!
The duty of a patriot is to protect his nation from its government.

"I would remind you that extremism in the defense of liberty is no vice! And let me remind you also that moderation in the pursuit of justice is no virtue!"
4/17/2026 2:57:23 PM EDT
[#24]
Quote History
Originally Posted By HiramRanger:


You shut your mouth!
View Quote View All Quotes
View All Quotes
Quote History
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.

SAF Life Member-GOA Life Member-JPFO Charter Member-MSF Life Member
FPC Member-VCDL Member-BFA Member-NRA Benefactor Life Member

Sir RobertL, Charter Member of the Knights of Wonder
4/17/2026 3:34:29 PM EDT
[#25]
Quote History
Originally Posted By RobertL:


Deep down you're just upset because you know I'm right.

View Quote View All Quotes
View All Quotes
Quote History
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.



Aluminum bezels are so 1960 boomer.
The duty of a patriot is to protect his nation from its government.

"I would remind you that extremism in the defense of liberty is no vice! And let me remind you also that moderation in the pursuit of justice is no virtue!"
4/17/2026 5:00:41 PM EDT
[#26]
Quote History
Originally Posted By HiramRanger:


Aluminum bezels are so 1960 boomer.
View Quote View All Quotes
View All Quotes
Quote History
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.



Aluminum bezels are so 1960 boomer.


Ceramic bezels are the avocado toast of the watch world.
SAF Life Member-GOA Life Member-JPFO Charter Member-MSF Life Member
FPC Member-VCDL Member-BFA Member-NRA Benefactor Life Member

Sir RobertL, Charter Member of the Knights of Wonder
4/17/2026 5:34:53 PM EDT
[#27]
I heard they were coming out with an alumo-ceramic bezel in avocado green AND brown....you know, retro/neo... LOL
4/17/2026 6:26:20 PM EDT
[#28]
You know you want these...LOL...



4/17/2026 8:13:33 PM EDT
[#29]
Boomer Perfection!

SAF Life Member-GOA Life Member-JPFO Charter Member-MSF Life Member
FPC Member-VCDL Member-BFA Member-NRA Benefactor Life Member

Sir RobertL, Charter Member of the Knights of Wonder
4/18/2026 8:15:59 AM EDT
[#30]
Quote History
Originally Posted By triburst1:


Exactly. Rose gold is ugly and brown is ugly and that watch is a trainwreck.
View Quote
I'll take two.
Make crime illegal
4/18/2026 10:24:23 AM EDT
[#31]
How is Steinhart doing a red and blue ceramic bezel on their homage watch for under $1000 then?
Steinhart GMT
Welcome to wherever you are.
4/18/2026 10:39:52 AM EDT
[#32]
Quote History


Ah yes, the "I had a bad experience at Chipotle" model followed by "This sinus infection isn't going away by itself" model. Instant classics.
Then the priest says, "What are you mad at me for? I don't even own a kayak!"
4/18/2026 4:46:13 PM EDT
[#33]
Quote History
Originally Posted By LV1976:
How is Steinhart doing a red and blue ceramic bezel on their homage watch for under $1000 then?
Steinhart GMT
View Quote


They appear to use a two piece insert or something…

There is no line or filler at the color transition on the Rolex.

Attached File
Attached File
“It does not take a majority to prevail, but rather an irate, tireless minority keen on setting brush fires of freedom in the minds of men”
- Samuel Adams
4/18/2026 4:52:06 PM EDT
[#34]
Quote History
Originally Posted By triburst1:


They appear to use a two piece insert or something…

There is no line or filler at the color transition on the Rolex.

https://www.ar15.com/media/mediaFiles/34777/IMG_1090_jpeg-3748822.JPGhttps://www.ar15.com/media/mediaFiles/34777/IMG_1091_jpeg-3748823.JPG
View Quote

I see it now, thanks.  

I guess I'll have to stick with my Boomer aluminum bezeled 1675
Attached File
Welcome to wherever you are.
4/19/2026 12:14:31 AM EDT
[#35]
@MidniteRide
4/19/2026 1:15:10 AM EDT
[#36]
Quote History
Originally Posted By RobertL:


Ceramic bezels are the avocado toast of the watch world.
View Quote View All Quotes
View All Quotes
Quote History
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.



Aluminum bezels are so 1960 boomer.


Ceramic bezels are the avocado toast of the watch world.


You mean the Ferrari to the Fiero…
The duty of a patriot is to protect his nation from its government.

"I would remind you that extremism in the defense of liberty is no vice! And let me remind you also that moderation in the pursuit of justice is no virtue!"
4/19/2026 7:48:01 AM EDT
[#37]
Quote History
Originally Posted By HiramRanger:


You mean the Ferrari to the Fiero…
View Quote View All Quotes
View All Quotes
Quote History
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.



Aluminum bezels are so 1960 boomer.


Ceramic bezels are the avocado toast of the watch world.


You mean the Ferrari to the Fiero…


You're right. Ceramic bezels do kind of turn a Ferrari into a Fiero.
SAF Life Member-GOA Life Member-JPFO Charter Member-MSF Life Member
FPC Member-VCDL Member-BFA Member-NRA Benefactor Life Member

Sir RobertL, Charter Member of the Knights of Wonder
4/19/2026 8:19:10 AM EDT
[Last Edit: thedownzero][Edited] [#38]
You know, if the throttling of production/distribution, forcing “relationship building” with AD’s wasn’t a big enough “fuck you” to consumers…

The “certified pre-owned” initiative which allows AD’s to procure used watches, have them authenticated and re-boxed, then sell them in store at the absurd grey/street market pricing is the nail in the coffin. Not allowing AD’s to authenticate and forcing full service/return to HQ to do so is like pissing on said coffin…as it pretty much crushes the private sale market as authentication under new process far exceeds timeframe of escrow services.
4/19/2026 9:43:47 AM EDT
[#39]
Quote History
Originally Posted By gotigers:


They are having trouble making the red color. Some shortage or tech issue. They will restart Pepsi production once the issue is resolved.
View Quote

How can that possibly be?
ProTip: Never pick a fight with a tree planter. He swings a hoedad for 9 hours a day, carries 30-40 pounds of seedlings on his back, and has 12-14 friends just like him hiding out on the other side of the junk butt pile. They will fuck your shit up.
4/19/2026 10:07:31 AM EDT
[#40]
Originally Posted By triburst1:


It’s not dye. It’s the same material that is differentially heat treated to make the red and blue. The heat is causing the bezels to crack at the spots where the red and blue converge.
View Quote

Originally Posted By FredMan:

How can that possibly be?
View Quote

“It does not take a majority to prevail, but rather an irate, tireless minority keen on setting brush fires of freedom in the minds of men”
- Samuel Adams
4/19/2026 11:51:34 AM EDT
[#41]
Quote History
Originally Posted By RobertL:


You're right. Ceramic bezels do kind of turn a Ferrari into a Fiero.
View Quote View All Quotes
View All Quotes
Quote History
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.



Aluminum bezels are so 1960 boomer.


Ceramic bezels are the avocado toast of the watch world.


You mean the Ferrari to the Fiero…


You're right. Ceramic bezels do kind of turn a Ferrari into a Fiero.


If you say so geezer
The duty of a patriot is to protect his nation from its government.

"I would remind you that extremism in the defense of liberty is no vice! And let me remind you also that moderation in the pursuit of justice is no virtue!"
4/19/2026 3:05:41 PM EDT
[#42]
Quote History
Originally Posted By HiramRanger:


If you say so geezer
View Quote View All Quotes
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Quote History
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Originally Posted By HiramRanger:
Originally Posted By RobertL:
Maybe now they'll bring back the Pepsi with a proper aluminum bezel as God and Hans intended.


You shut your mouth!


Deep down you're just upset because you know I'm right.



Aluminum bezels are so 1960 boomer.


Ceramic bezels are the avocado toast of the watch world.


You mean the Ferrari to the Fiero…


You're right. Ceramic bezels do kind of turn a Ferrari into a Fiero.


If you say so geezer


GET OFF MY LAWN!!!
SAF Life Member-GOA Life Member-JPFO Charter Member-MSF Life Member
FPC Member-VCDL Member-BFA Member-NRA Benefactor Life Member

Sir RobertL, Charter Member of the Knights of Wonder
4/19/2026 5:58:58 PM EDT
[#43]
Interesting. I still have mine. Was going to gift it back to father in law but he decline taking it back. Some of you may remember my thread about it. Probably in archives now.
Attached File

Attached File
4/19/2026 6:20:49 PM EDT
[#44]
Quote History
Originally Posted By MidniteRide:
Interesting. I still have mine. Was going to gift it back to father in law but he decline taking it back. Some of you may remember my thread about it. Probably in archives now.
https://www.ar15.com/media/mediaFiles/249406/IMG_1027_jpeg-3749371.JPG
https://www.ar15.com/media/mediaFiles/249406/IMG_1020_jpeg-3749372.JPG
View Quote


That's beautiful
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Sir RobertL, Charter Member of the Knights of Wonder

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