Quoted:
they are the laughing stock of the shooting community.  they're advertisements are often quoted and mocked due to their corny marketing descriptions.  they word things in such a way, that their products appeal to those that don't know shit about optics.   if the manufacturer trys to flower up their product with a bullshit discriptions you know their product sucks, usually.


that said, they probably aren't as bad as people say they are.  check out snipershide.com and look at the optics forum.  that's a great long range shooting forum.  they'll tell you to get a Super Sniper scope if you can't afford a $1000+ Leupold, NightForce, Schmidt & Bender, or US Optics.  i settled on a Falcon scope and am quite happy with it.  paid just under $400 with shipping.  it's a 4.5-18x56 side focus with crosshair that corresponds to the turrets for range estimation.  mil based reticle & turrets is the way to go.  here's why:

i mounted my scope using a deck of cards to get it level left to right.

i used a buddies bushnell boresighter.

i went to the range & shot one shot w/ my crosshair on the bullseye

it missed high and right but was on paper.

i measured my up & right with the crosshair & dialed that into the reticle.

my next shot went through the bullseye.

it was fucking awesome.