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Just like Coca Cola's general counsel with his racist bs

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That woman is incompetent.

I'm not in marketing, but I know messaging.

If you are going to push a message into the market, you need to first understand the 2nd and 3rd and cascading effects that will result from the message.

To know this and to plan for it, you need to conduct a thorough and effective study.

That obviously didn't happen.

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Just my opinion - It doesn’t need to slay or jab or inconvenience. All it needs to do is lose capitol. A department, a division, a brand is expected to make money otherwise it gets reorganized (firings and layoffs). Companies expect profits, meet projected earnings. If, in this case, a brand doesn’t, it’s going to fall under heightened scrutiny. If Bud Light is hemorrhaging market share by losing their faithful customers, longtime drinkers of Bud Light, they’ve done some real fucking up. I mean they fucked up. Products speak to people and this is a product whose voice really should stay the same because ultimately AB cannot really change it. It’s got to taste the same bottle after bottle. So they are left with packaging and marketing (one and the same in this instance). Who does this product speak to? Beer drinkers but not the bougie kind. It’s not an expensive beer, it’s a cheap, everyday beer that’s palatable and can keep you floating on a buzz cloud. Who does plain old beer identify with? Guys who cut their grass, get down on a little BBQ, have a wife and 2.5 kids (many/some/divorced/etc). So, do those guys identify with some effeminate skinny guy who likes to prance around like some little girl? Though I’m not much of a drinker anymore, I know I don’t and I doubt many of those guys do either.

ETA: I mean, think about it. How does a beer brand lose customers? That beer doesn’t change. There is no “New and improved” version of Bud Light. A Bud Light you drank15 years ago is going to taste like the bottle or can you just popped open today. Beer drinkers, the “faithful” stick to one or the other forever. If you start hemorrhaging those, you done really fucked up.

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Budweiser Family
•Budweiser (World Beer Cup Bronze Medal, 1996)
•Bud Light
.........
•Tiger Beer
•Kirin
•Bass Ale
•Boddingtons
•Beck's
•Hoegaarden
•Leffe
•Stella Artois
•Löwenbräu
•Tennent's Ale
•Budvar Czechvar

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True, no one wants to sit at a bar, be at a party or hang with the guys amendment listen to I've got a queer in my beer song.

Because this is exactly what people will think if they drink a Bud now. They'll be drinking one and look around and wonder. Do people think I suck cock or date trans because I drink Bud beer. Hey waitress can I have a glass and take this bottle away

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It's not hundreds of brands, here is the list.  Lots still.  And I have purged my fridge of the Goose Island I had.  That was the only one on there I had.

Budweiser Family
•Budweiser (World Beer Cup Bronze Medal, 1996)
•Bud Light
•Budweiser Select
•Budweiser American Ale (available October 2008)
•Bud Dry
•Bud Ice
•Bud Ice Light
•Budweiser Brewmaster's Private Reserve
•Bud Light Lime
•Budweiser & Clamato Chelada
•Bud Light & Clamato Chelada
•Bud Extra
Michelob Family
•Michelob
•Michelob Light (World Beer Cup Bronze Medal, 2006)
•Michelob Honey Lager
•Michelob AmberBock (World Beer Cup Bronze Medal, 1998)
•Michelob Golden Draft
•Michelob Golden Draft Light
•Michelob Bavarian Wheat
•Michelob Porter
•Michelob Pale Ale
•Michelob Dunkel Weisse (available Late 2008)
Ultra Family
•Michelob Ultra (World Beer Cup Bronze Medal, 2004)
•Michelob Ultra Amber (World Beer Cup Silver Medal, 2006)
•Michelob Ultra Lime Cactus
•Michelob Ultra Pomegranate Raspberry
•Michelob Ultra Tuscan Orange Grapefruit
Busch Family
•Busch
•Busch Light
•Busch Ice
The Natural Family
•Natural Light
•Natural Ice
Specialty Beers
•Bud Extra
•Bare Knuckle Stout
•Anheuser World Lager (discontinued)
•ZiegenBock
•Ascent 54 (Colorado only)
•Redbridge (gluten-free)
•Rolling Rock
•Landshark Lager
•Shock Top (Formerly Spring Heat Spiced Wheat)
•Skipjack Amber Lager (Mid Atlantic Only)
•Wild Blue
Seasonal Beers
•Sun Dog (New in 2008) (spring)
•Beach Bum Blonde Ale (summer)
•Jack's Pumpkin Spice Ale (fall)
•Winter's Bourbon Cask Ale (winter)
Non-alcohol
•O'Doul's (World Beer Cup Gold Medal, 2006)
•O'Doul's Amber (4 World Beer Cup Medals)
•Busch NA
•Budweiser NA (Saudi Arabian Market)
•Budweiser NA Green Apple (Saudi Arabian Market)
Energy Drinks
•180 Blue
•180 Sport Drink(discontinued)
•180 Energy
•180 Red
•180 Blue Low Calorie
•180 Sugar Free
Specialty Organic Beers
•Stone Mill Pale Ale
•Wild Hop Lager
Specialty Malt Beverages
•Bacardi Silver
•Peels (discontinued)
•Tequiza
•Tilt
Spirits and Spirits Distribution Alliances
•Jekyll & Hyde
•Bluecoat Vodka
•Cape North
•Hammer and Sickle Vodka
•Ku Soju
•Margarittaville Tequila
•Purus Organic Wheat Vodka
•Vermont Spirits
Malt Liquors
•Hurricane Malt Liquor
•Hurricane Ice
•King Cobra (World Beer Cup Silver Medal, 2004)
Minority ownership brands
•Red Hook Brewing
•Widmer Bros. Brewing
Craft Distribution Alliances
•Goose Island Beer Co.
•Kona Brewing Co.
•Ray Hill American Pilsner
•Starr Hill Brewing
•Fordham Brewing
•Dominion Brewing
Importation and distribution for these international beers in the U.S.:
•Harbin Lager
•Tiger Beer
•Kirin
•Bass Ale
•Boddingtons
•Beck's
•Hoegaarden
•Leffe
•Stella Artois
•Löwenbräu
•Tennent's Ale
•Budvar Czechvar
Specialty beverage distribution deals:
•Borba Skin Balance Water
•Monster Energy Drink
•Lost Energy
•Rumba Energy
•Icelandic Glacial Spring Water

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It's not hundreds of brands, here is the list.  Lots still.  And I have purged my fridge of the Goose Island I had.  That was the only one on there I had.

SNIP
Monster Energy Drink
SNIP

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Fuck yes! Not only is it far better, it's owned and managed by patriots. At least it was the last time I heard.

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Anheuser-Busch Loses More than $6 Billion in Market Value Following Transgender Dylan Mulvaney Bud Light Deal

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I don't drink beer due to health reasons, but I'm sure the plethora of small local breweries would love to pick up the slack

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Makes ya wonder, were they just sick and tired of making and selling it?

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BUD announces 1st quarter earnings on May 4. The quarter would end sooner to give them time to tabulate the results so any sales hit from this might not be visible until the end of 2nd quarter at the end of July.

Im not sure how long beer can sit before it expires but I believe the distributors have to take back the dated product and bring in fresh.

I know a few bar owners and will be checking in with them soon to see how tranny fluid sales are going.

My shop fridge used to be stacked with BL.
Not anymore.

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What if everyone stops buying Bud? Kill their flagship brand and they may get the message. If that doesn’t work, you can always pick another target. I am an occasional beer drinker and have bought Michelob Ultra but I can sure do without it. Too bad it is not available in Hellinois. I woukd  have to bring some back from Texas, if it was legal.  

I just checked the laws and it is not worth the trouble.

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I thought she’d get canned yesterday. Probably working out all the legalize of her “resignation.”

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Woke activism = subversion to demoralize and destroy America.

You see it working right here.

Idiots/agents at the top destroy the company/ country from the top down.

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Spuds Mackenzie was female.

I'm not making a point or anything.
Just tossing that out there.


Most of the beers I enjoy are under Bud's parent company.
It's amazing how much they own.

I always grab Moosehead when I can find it.
Might search a little harder for it now.

I remember hearing that Bud has shares in a crapload of microbreweries too?
They don't outright own them but have enough invested to pretty much control them.
Anyone know if that's accurate?

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Bud and Bud Light will forever be known as tranny fluid in every flyover bar in the country. That negative peer pressure won't go away.

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The interesting part was the decision to rebrand an existing standard successful product.  All they had to do really was package the same product under a new label, to have that label cater to the new growth market they firesee.  They could have made slimmer cans of Virginia Slims beer, and increased total production market share, and left Bud Light alone.   That decision was not made- which tells you all you need to know.

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Fuck em. Hope they, and all businesses who follow such models, go bankrupt.

Quoted:



It's not hundreds of brands, here is the list.  Lots still.  And I have purged my fridge of the Goose Island I had.  That was the only one on there I had.

Budweiser Family
•Budweiser (World Beer Cup Bronze Medal, 1996)
•Bud Light
•Budweiser Select
•Budweiser American Ale (available October 2008)
•Bud Dry
•Bud Ice
•Bud Ice Light
•Budweiser Brewmaster's Private Reserve
•Bud Light Lime
•Budweiser & Clamato Chelada
•Bud Light & Clamato Chelada
•Bud Extra
Michelob Family
•Michelob
•Michelob Light (World Beer Cup Bronze Medal, 2006)
•Michelob Honey Lager
•Michelob AmberBock (World Beer Cup Bronze Medal, 1998)
•Michelob Golden Draft
•Michelob Golden Draft Light
•Michelob Bavarian Wheat
•Michelob Porter
•Michelob Pale Ale
•Michelob Dunkel Weisse (available Late 2008)
Ultra Family
•Michelob Ultra (World Beer Cup Bronze Medal, 2004)
•Michelob Ultra Amber (World Beer Cup Silver Medal, 2006)
•Michelob Ultra Lime Cactus
•Michelob Ultra Pomegranate Raspberry
•Michelob Ultra Tuscan Orange Grapefruit
Busch Family
•Busch
•Busch Light
•Busch Ice
The Natural Family
•Natural Light
•Natural Ice
Specialty Beers
•Bud Extra
•Bare Knuckle Stout
•Anheuser World Lager (discontinued)
•ZiegenBock
•Ascent 54 (Colorado only)
•Redbridge (gluten-free)
•Rolling Rock
•Landshark Lager
•Shock Top (Formerly Spring Heat Spiced Wheat)
•Skipjack Amber Lager (Mid Atlantic Only)
•Wild Blue
Seasonal Beers
•Sun Dog (New in 2008) (spring)
•Beach Bum Blonde Ale (summer)
•Jack's Pumpkin Spice Ale (fall)
•Winter's Bourbon Cask Ale (winter)
Non-alcohol
•O'Doul's (World Beer Cup Gold Medal, 2006)
•O'Doul's Amber (4 World Beer Cup Medals)
•Busch NA
•Budweiser NA (Saudi Arabian Market)
•Budweiser NA Green Apple (Saudi Arabian Market)
Energy Drinks
•180 Blue
•180 Sport Drink(discontinued)
•180 Energy
•180 Red
•180 Blue Low Calorie
•180 Sugar Free
Specialty Organic Beers
•Stone Mill Pale Ale
•Wild Hop Lager
Specialty Malt Beverages
•Bacardi Silver
•Peels (discontinued)
•Tequiza
•Tilt
Spirits and Spirits Distribution Alliances
•Jekyll & Hyde
•Bluecoat Vodka
•Cape North
•Hammer and Sickle Vodka
•Ku Soju
•Margarittaville Tequila
•Purus Organic Wheat Vodka
•Vermont Spirits
Malt Liquors
•Hurricane Malt Liquor
•Hurricane Ice
•King Cobra (World Beer Cup Silver Medal, 2004)
Minority ownership brands
•Red Hook Brewing
•Widmer Bros. Brewing
Craft Distribution Alliances
•Goose Island Beer Co.
•Kona Brewing Co.
•Ray Hill American Pilsner
•Starr Hill Brewing
•Fordham Brewing
•Dominion Brewing
Importation and distribution for these international beers in the U.S.:
•Harbin Lager
•Tiger Beer
•Kirin
•Bass Ale
•Boddingtons
•Beck's
•Hoegaarden
•Leffe
•Stella Artois
•Löwenbräu
•Tennent's Ale
•Budvar Czechvar
Specialty beverage distribution deals:
•Borba Skin Balance Water
•Monster Energy Drink
•Lost Energy
•Rumba Energy
•Icelandic Glacial Spring Water

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Don't count your chickens before they've hatched. It'll take a couple quarters for it to shake out.

3% off a 20% increase isn't much to brag about. I'm hearing they've lost alot of customers, but 3% isn't a good showing at all.

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It would be nice if people on the right had the principles and conviction to do this with all leftist allied businesses/industries.

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Anheuser-Busch Loses More than $6 Billion in Market Value Following Transgender Dylan Mulvaney Bud Light Deal

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all i know is that i've drank a LOT of bud light over the last 25 years and now i don't

and when i'm looking over all the beer section because i haven't settled down into anything yet, the bud light is really, really well stocked

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Bud and Bud Light will forever be known as tranny fluid in every flyover bar in the country. That negative peer pressure won't go away.

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I'd be interested in how many bars in flyover country still regularly screen NFL games, I'm betting it's a lot. Folks are always thumping their chest about stuff like this early, but then they quietly go back to using that product no matter how much the company hates them. This is the conservative version of virtue signaling.

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That is a false equivalence.  There isn't an alternative to the NFL.  There is plenty of crap, watery beer to choose from, most cheaper than BL.

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Fuck em. Hope they, and all businesses who follow such models, go bankrupt.

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Lol you all will be back to drinking it while watching NFL in less than a year.