User Panel
Posted: 3/10/2020 12:13:52 AM EDT
link
COO Jim Farley and other executives showed off the still-unnamed pickup to roughly 100 of its highest-volume retailers at a multiday event in Tucson last month, according to some who attended. Ford has indicated to retailers the vehicle will be priced under $20,000, dealers told Automotive News, making it roughly $5,000 less expensive than the base version of the Ranger midsize pickup. One dealer said the sides of the vehicle resembled that of the original Ranger.
The small pickup, codenamed P758, is expected to be built at Ford’s plant in Hermosillo, Mexico, and have an annual volume of more than 100,000, suppliers have been told. View Quote |
|
|
|
|
Considering that locals drive around with a camel in the back of their mini trucks. I think these could fit the bill for alot of people
|
|
Ford has indicated to retailers the vehicle will be priced under $20,000 View Quote What's the dealer profit on a $20K econo-truck - Maybe about one-twentieth of what it is for a King Ranch F150? |
|
|
A true SMALL truck aka S10/ranger/gen1 tacoma is exactly what I've been asking for.
Sometimes you don't need a brodozer with a unreachably high bed to haul a couple tools or bags of compost. |
|
I'd consider one. There are a few times when I need to haul stuff but don't want to be bothered driving a big truck the rest of the year.
|
|
I've seen several comments here from people wishing there was a small truck available again. My ex BIL drove a small Mazda truck for years, and it was very handy. A friend of my dad still drives a small Nissan truck.
|
|
Spec depending, they might get me.
I had a 96 dakota and LOVED it. Have a buddy still driving his early ranger. Smaller truck with a decent power plate that is capable will sell well if they do it like makers used too! |
|
Sounds cool.
In for disappointment when more details come out. |
|
Quoted:
I'm sure the retailers were absolutely thrilled to hear that. What's the dealer profit on a $20K econo-truck - Maybe about one-twentieth of what it is for a King Ranch F150? View Quote View All Quotes View All Quotes |
|
It will fill the void left by the Mahindra truck debacle. There is a market for a basic vehicle if they can get some kind of exemption for all the NHTSA mandates like TPMS etc. Put a small diesel in it and they will sell even more. Even if it's a unibody.
|
|
Quoted:
I'm sure the retailers were absolutely thrilled to hear that. What's the dealer profit on a $20K econo-truck - Maybe about one-twentieth of what it is for a King Ranch F150? View Quote View All Quotes View All Quotes Quoted:
Ford has indicated to retailers the vehicle will be priced under $20,000 What's the dealer profit on a $20K econo-truck - Maybe about one-twentieth of what it is for a King Ranch F150? The Super-Duty-Grocery-Getter will go the way of the Hummer in the next couple years. Not sure which automotive fad will take over next, but there will be one. |
|
I drove a Mazda B2200 for years. Give me a couple more years to pay off my daily driver and I'd make a new mini-truck my second car.
|
|
|
Now the Arfcommers who have been clamoring for this will have to dream up excuses of why it's garbage and how they actually don't want it.
ETA: I'm actually really interested in seeing what they come up with. |
|
Quoted:
I've seen several comments here from people wishing there was a small truck available again. My ex BIL drove a small Mazda truck for years, and it was very handy. A friend of my dad still drives a small Nissan truck. View Quote |
|
Quoted:
Now the Arfcommers who have been clamoring for this will have to dream up excuses of why it's garbage and how they actually don't want it. ETA: I'm actually really interested in seeing what they come up with. View Quote |
|
Quoted: How about some Chevy luv? https://i.pinimg.com/originals/66/dc/fe/66dcfe0645688264495d0b27b2059380.jpg View Quote |
|
Quoted:
Smart move by Ford. The Super-Duty-Grocery-Getter will go the way of the Hummer in the next couple years. Not sure which automotive fad will take over next, but there will be one. View Quote The Chads will cling onto them for a bit more until they get fed up with the impractical nature of them and move on to some other platform. |
|
Quoted:
I'm inclined to agree. At least for the suburban-soccer-mom and white-collar-dad-trying-to-project-he's-still-a-man crowd. The Chads will cling onto them for a bit more until they get fed up with the impractical nature of them and move on to some other platform. View Quote View All Quotes View All Quotes Quoted:
Quoted:
Smart move by Ford. The Super-Duty-Grocery-Getter will go the way of the Hummer in the next couple years. Not sure which automotive fad will take over next, but there will be one. The Chads will cling onto them for a bit more until they get fed up with the impractical nature of them and move on to some other platform. |
|
|
I'd buy one.
Of course they will fuck it up with two row seating and you will end-up with a 5' or shorter bed. Bench seats and a manual transmission should be standard. |
|
Quoted:
A true SMALL truck aka S10/ranger/gen1 tacoma is exactly what I've been asking for. Sometimes you don't need a brodozer with a unreachably high bed to haul a couple tools or bags of compost. View Quote I have a 98 tacoma as a secondary vehicle which I may never get rid of, my dd is a 10 tacoma. The small trucks have gotten so far away from what originally made them useful, there really is no legit reason to buy one over a half ton pu anymore. I seriously doubt my next rig will be a (current) ranger or taco. If I could buy a new version of a '88-'92 ranger for under $20, I'd probably pick up two. |
|
Quoted:
I'm sure the retailers were absolutely thrilled to hear that. What's the dealer profit on a $20K econo-truck - Maybe about one-twentieth of what it is for a King Ranch F150? View Quote View All Quotes View All Quotes Quoted:
Ford has indicated to retailers the vehicle will be priced under $20,000 What's the dealer profit on a $20K econo-truck - Maybe about one-twentieth of what it is for a King Ranch F150? Back in the nineties, Rangers with an R10 body code (reg cab 4x2) were incentivized like crazy. At one point each unit had $500 stair step money (back end rebate) to dealers, lease programs by way of higher residual and subsidized lease rate, and free equipment (flareside box, A/C etc). The salespeople used to get $75-$200 spins on every unit sold at one point as well. The dealer I worked for used to lease 4x2 reg cabs with A/C and flareside box for $129/mos with no money down. At that price we used to sell them like popcorn. A customer could pick one up and park it in the garage next to the snowblower If Ford wants to move these trucks they will sweeten the deal for dealers to order them in large quantities and push them. |
|
It will appeal to people who think the Honda Ridgeline is too much truck.
|
|
At that price point I expect it to be underwhelming.
I feel like between the Tacoma, Colorado and ranger the small pickup market is already buttoned down. With Tacoma being my favorite in that class |
|
Quoted: I'm inclined to agree. At least for the suburban-soccer-mom and white-collar-dad-trying-to-project-he's-still-a-man crowd. The Chads will cling onto them for a bit more until they get fed up with the impractical nature of them and move on to some other platform. View Quote Super Duty's aint goin anywhere. |
|
It is possible to make an economical and lighter truck if dealers quit pushing the ton of unnecessary shit that buyers later believe they absolutely need.
So yeah, their base truck will be $19,995. By the time you add all the shit you "need", $33,876. They do sell regular cab, no frills 2WD. |
|
Not a big Ford fan, but looking forward to seeing it. I really like compact trucks, always hauling stuff, but not a lot of towing.
|
|
Quoted:
Since around 1985 I have had either a ranger or toyota pickup in my life. I have a 98 tacoma as a secondary vehicle which I may never get rid of, my dd is a 10 tacoma. The small trucks have gotten so far away from what originally made them useful, there really is no legit reason to buy one over a half ton pu anymore. I seriously doubt my next rig will be a (current) ranger or taco. If I could buy a new version of a '88-'92 ranger for under $20, I'd probably pick up two. View Quote A bed that you can actually access without climbing in is a luxury few remember. If this doesn't pan out I'll probably have to get a flat bed. This is what actually draws my ire from the brodozers more than anything else. Sure it "looks" like a truck, but with four doors, bed height out of reach and bed length that couldn't fit a case of beer... it is essentially a jacked up four door sedan on 39" super swampers without a trunk lid ffs. When work trucks became a symbol of virtue signaling, the practicality of the truck concept died |
|
Quoted:
Probably to compete with Ram... Seen a few of these on the road the past year. https://encrypted-tbn0.gstatic.com/images?q=tbn%3AANd9GcQr4VO3WI0k1_OHlBKwZ56ckLaeEUMahLz_SqjPeYqDqj5-qID7 View Quote View All Quotes View All Quotes Quoted:
Probably to compete with Ram... Seen a few of these on the road the past year. https://encrypted-tbn0.gstatic.com/images?q=tbn%3AANd9GcQr4VO3WI0k1_OHlBKwZ56ckLaeEUMahLz_SqjPeYqDqj5-qID7 Quoted:
Now the Arfcommers who have been clamoring for this will have to dream up excuses of why it's garbage and how they actually don't want it. ETA: I'm actually really interested in seeing what they come up with. |
|
You can buy an F-150 for 20k....new.
18k brand new... https://www.cars.com/vehicledetail/detail/789626349/overview/ 22k 4wd https://www.cars.com/vehicledetail/detail/792980714/overview/ But according to GD it has to many options and they wont buy it. |
|
Quoted:
Perhaps on the coasts, but there is still a WHOLE LOTTA country in the middle where people pull trailers. Super Duty's aint goin anywhere. View Quote Mid-america will always need a way to haul. |
|
|
Quoted:
It is possible to make an economical and lighter truck if dealers quit pushing the ton of unnecessary shit that buyers later believe they absolutely need. So yeah, their base truck will be $19,995. By the time you add all the shit you "need", $33,876. They do sell regular cab, no frills 2WD. View Quote |
|
Don’t get me wrong, I believe a lot of people would be better off driving a mini truck like this, and save a fair bit of money.
But this thing won’t sell. Guys that drive trucks want to have the capability, or at least pretend they have the ability to tow and haul. Not that there’s anything wrong with that, a lot of guys do end up hauling or towing occasionally. And since most people are making payments anyhow, why wouldn’t you pay the extra 100 bucks a month or so to get the increased capability? |
|
Quoted:
Amen, brother. A bed that you can actually access without climbing in is a luxury few remember. If this doesn't pan out I'll probably have to get a flat bed. This is what actually draws my ire from the brodozers more than anything else. Sure it "looks" like a truck, but with four doors, bed height out of reach and bed length that couldn't fit a case of beer... it is essentially a jacked up four door sedan on 39" super swampers without a trunk lid ffs. When work trucks became a symbol of virtue signaling, the practicality of the truck concept died View Quote View All Quotes View All Quotes Quoted:
Quoted:
Since around 1985 I have had either a ranger or toyota pickup in my life. I have a 98 tacoma as a secondary vehicle which I may never get rid of, my dd is a 10 tacoma. The small trucks have gotten so far away from what originally made them useful, there really is no legit reason to buy one over a half ton pu anymore. I seriously doubt my next rig will be a (current) ranger or taco. If I could buy a new version of a '88-'92 ranger for under $20, I'd probably pick up two. A bed that you can actually access without climbing in is a luxury few remember. If this doesn't pan out I'll probably have to get a flat bed. This is what actually draws my ire from the brodozers more than anything else. Sure it "looks" like a truck, but with four doors, bed height out of reach and bed length that couldn't fit a case of beer... it is essentially a jacked up four door sedan on 39" super swampers without a trunk lid ffs. When work trucks became a symbol of virtue signaling, the practicality of the truck concept died |
|
Quoted: Shush damnit, you can't buy a truck under $55k nowadays. View Quote They want a comfortable capable daily driver, that can run errands, haul the boat, with the family, get shit from lowes, go to the hunting camp....all with leather and a moonroof, with 400hp that gets 20mpg. The true sweet spot are the Xl or base XLT trucks imo, I think mine is perfect....but doesnt have any of the super luxury stuff that demands a premium, but accels in function.....and It was 34k(XLT FX4 3.5EB supercab and a 6.7 box) brand new. |
|
In before Ford pulls the plug because all the people that have been begging for an OG Ranger sized pickup still don't go out and buy one.
|
|
Quoted:
My 87 Ranger was the perfect vehicle, slap the little Eco boost in one of those and it would get 35mpg and be fast as hell. View Quote View All Quotes View All Quotes Quoted:
Quoted:
I've seen several comments here from people wishing there was a small truck available again. My ex BIL drove a small Mazda truck for years, and it was very handy. A friend of my dad still drives a small Nissan truck. |
|
Sign up for the ARFCOM weekly newsletter and be entered to win a free ARFCOM membership. One new winner* is announced every week!
You will receive an email every Friday morning featuring the latest chatter from the hottest topics, breaking news surrounding legislation, as well as exclusive deals only available to ARFCOM email subscribers.
AR15.COM is the world's largest firearm community and is a gathering place for firearm enthusiasts of all types.
From hunters and military members, to competition shooters and general firearm enthusiasts, we welcome anyone who values and respects the way of the firearm.
Subscribe to our monthly Newsletter to receive firearm news, product discounts from your favorite Industry Partners, and more.
Copyright © 1996-2024 AR15.COM LLC. All Rights Reserved.
Any use of this content without express written consent is prohibited.
AR15.Com reserves the right to overwrite or replace any affiliate, commercial, or monetizable links, posted by users, with our own.