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I'd bet for the plane jane models there won't be much of a premium but the Rubicons are going to be over sticker for the first year unless they can build them fast enough.
People here underestimate how much disposable money lots of people have.
If they had made the 2 door model I would more than likely would sell my current Jeep and be in line for one.
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Was there the same demand? Seeing as people have been begging Jeep for twenty years to build this thing and we're willing to spend six figures for conversions I'd imagine there aren't going to be any deals the first year or two.
I'd bet for the plane jane models there won't be much of a premium but the Rubicons are going to be over sticker for the first year unless they can build them fast enough.
People here underestimate how much disposable money lots of people have.
If they had made the 2 door model I would more than likely would sell my current Jeep and be in line for one.
Almost every vehicle model launches with the high markup, higher trims first.
The new Ram and Silverado, for example, launched as high trim crew cabs, and lower trims are/were only available as overlap production of the previous gen trucks.
Or, for a more entertaining example, look at the Tesla model 3. They promised a $35k base model, but it was never available for ordering, and now Tesla admits it's not coming.