Women love coffee cups and phones. Both are important for being perceived as a “boss bitch”.
They need that coffee cup and phone in their hands at all times so that others can perceive that they are in charge. It has to be what is new, trendy, and expensive because that’s how to convince their peers they are the real deal.
This was noted years ago when people did Google image searches for “woman with coffee cup and phone” and the absolutely insane number of stock photos that exist of exactly that for the purpose of marketing.
They all want to be the competent woman with the coffee cup and the phone pulling the strings of the world while actually doing nothing. It’s the dream.
Stanley isn’t selling them a coffee cup. They’re selling them an image of how they wish to perceive themselves.