[ARCHIVED THREAD] - KFC anyone? (Page 1 of 2)
Posted: 11/14/2006 7:23:21 AM EDT
A satellite image shows KFC's new logo of Colonel Sanders depicted in the Nevada desert Spaced Out Colonel KFC Unveils New Logo With Giant Image in Nevada Desert Tuesday, November 14, 2006 Associated Press LOUISVILLE, Ky. — Col. Harland Sanders is shedding his white suit jacket for a red cook's apron as the company he founded unveils a worldwide redesign of its KFC restaurants and one of the world's most recognizable icons. The company unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee. As part of publicity for the new logo, KFC commissioned a giant, 87,000-square foot version of it that can be seen from space. The massive logo consists of 65,000 1-foot square painted tiles that were laid out in the Nevada desert over 24 days. "This change gives us a chance not only to make sure we stay relevant but also communicates to customers the realness of Colonel Sanders and the fact that he was a chef," said Gregg Dedrick, president of KFC's U.S. division. The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin. The store designs will include new graphics with the Kentucky Fried Chicken name and signs that read, "Finger Lickin' Good," and "11 Secret Herbs and Spices," references to the Colonel's famously secret recipe. The logo will also replace the old one on another KFC icon, its chicken bucket. Newly built stores throughout the world will be upgraded over the next 12 months, the company said. Television ads with the new logo will begin in January, and the new logo is already on KFC's web site. KFC is owned by Yum Brands Inc. (YUM), a Louisville, Ky.-based restaurant company that is also the parent of Taco Bell and Pizza Hut. "Eventually this will make its way to every restaurant," Dedrick said. "Any new stores we build or any remodels that we make from here on out will include the new Colonel." The company said the new restaurants in the U.S. will include warmer interior colors, open shop-style glass windows and a digital jukebox that plays customer-selected music for free. The new designs will go into international stores, including KFC's booming restaurants in China, where the company is opening more than one new restaurant every day, said Amy Sherwood, a Yum spokeswoman. There are currently 14,000 KFC restaurants worldwide and 1,700 in China. The KFC brand is wildly popular there, but that doesn't mean the restaurants and the Colonel Sanders logo shouldn't be updated, said Sam Su, president of Yum's China division. "We will not hesitate to bring change to the brand if it will enhance the offering to the consumers," Su said in a phone interview from Shanghai. "Consumers are asking for continuous innovation and the reason we have such a strong brand is our willingness to innovate." Graham Allan, president of Yum's international restaurant division, said many people don't realize that Sanders existed and started the company on his own. The new logo hearkens back to the Colonel's days as a cook and entrepreneur, he said. "The thing that's distinct about the Colonel is that he was a real person, he did spend time in the kitchen, he did develop the original recipe himself, and I think what this logo does is reinforce that in a very simple but dramatic way," he said. Sanders introduced his Kentucky Fried Chicken recipe at his own restaurant in 1939 and went on to run a chain of chicken eateries. He sold the company in 1964, but became a celebrity as a result of the commercials and personal appearances he made for the chain until shortly before his death at the age of 90. Sanders was known to shed his white, double-breasted suit to don an apron when he worked in the company kitchen, his former assistant said. "The Colonel was so happy when he was down in the test kitchen," said Shirley Topmiller, who worked for Sanders in Louisville for 10 years until his death in 1980. "He loved to get down there and work — and he did wear an apron." |
 I get Chick-Fil-A half price, and now that's good chicken.   
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Do you live in Canada or something? It is about $5 here. |
I agree with Taxman. Here a 3 piece meal is $9+ and you still have to buy the drink on top of that. Plus this is one of the nasty stores. Now the one in my hometown is fantastic, plus a bit cheaper. Or it still was last time I ate there 3 years ago. 
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I get the box or family meal so I can get a few meals out of it |
I believe you have mistaken meal for bucket.  Or not. eta: too slow. ByteTheBullet (-: |
Bo's>KFC based on two weeks in Raleigh, NC. |
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the 3 piece meal in Ca is only around $5.00 - $6.00 price range, cant remember exactly? but it doesnt come with a drink, so I get the free ice water  it's a very filling meal, comes with 3 pieces chicken, cole slaw, potato wedges or mashed potatos with gravy, Im stuffed after eating a 3 piece |
Damn! Somebody's pulling a 'Deliverance'-type action on you guys! It's nowhere near that here. Of course, it'll be a month or so before I can eat there again, as they're completely remodeling the store (maybe has to do with the new decor, maybe has to do with the fact that it was an old-ass store). That and the district manager fired 90% of the staff because they were a bunch of oxygen-thieves. Popeye's is good, but it's too expensive except for the rare occasion that it's the only thing available. |
Great. So now, instead of just the usual assholes I have to contend with while standing in line at KFC, now I'll have to contend with KLINGONS too? Damn the luck...
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Oh come on! You know better than THAT! A black guy hawking fried chicken?! Way too damned un-PC. 
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<tinfoil hat> The reason they're called 'KFC' now instead of 'Kentucky Fried Chicken' is because they use genetically engineered/mutated poultry product & the government made them stop calling it "chicken". Truth in advertising, the same way McDonalds doesn't have 'milk shakes', just shakes because there isn't any milk or icecream in them. <tinfoil hat> KFC blows compared to Church's. Not to mention that KFC, along with Taco Bell, seems to hire the most fvcktarded nitwits who always screw up your order. |
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The KFC is actually pretty damned good in Bangkok, and CHEAP AS HELL!!! I think I'll stop by there while on leave in 2 weeks, as I haven't had anything but Albanian food or KBR-produced Army chow for over 5 months....  KFC has it ALL OVER KBR! (Halliburton Hurricane Machine (TM) notwithstanding...)
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Their original recipe is still the best fried chicken on the planet - which is why they attach so many strings to buying it.  Nowdays, it is impossible to buy the chicken without also buying half a dozen crappy side dishes. Want 3 pieces of dark meat, by themselves? Sorry, you're out of luck. Want a small bucket to serve at home with your own veggies and bread? Not on the menu. They've screwed themselves, in the name of inflated profit margins and the nutrition nazis. |
I didn't know if I was looking at typical "I can't add!" journalist illiteracy, or if the sand was the remainder. |
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I can't make myself eat there anymore. 2 piece white meat meal with mashed potatos and gravy, corn, and cole slaw and one biscuit. KFC Extra Crispy - Breast© Serving Size: 162g Calories: 460 Calories from Fat: 250 Total Fat: 28 grams Saturated Fat: 8 grams Cholesterol: 135 milligrams Sodium: 1230 milligrams Carbohydrates: 19 grams Fiber: 0 grams Sugars: 0 grams Protein: 34 grams KFC Extra Crispy - Whole Wing© Serving Size: 52g Calories: 190 Calories from Fat: 110 Total Fat: 12 grams Saturated Fat: 4 grams Cholesterol: 55 milligrams Sodium: 390 milligrams Carbohydrates: 10 grams Fiber: 0 grams Sugars: 0 grams Protein: 10 grams KFC Mashed Potatoes w/ Gravy© Serving Size: 136g Calories: 120 Calories from Fat: 40 Total Fat: 5 grams Saturated Fat: 1 grams Cholesterol: 0 milligrams Sodium: 380 milligrams Carbohydrates: 18 grams Fiber: 1 grams Sugars: 1 grams Protein: 2 grams KFC Corn On The Cob 5.5"© Serving Size: 162g Calories: 150 Calories from Fat: 25 Total Fat: 3 grams Saturated Fat: 1 grams Cholesterol: 0 milligrams Sodium: 10 milligrams Carbohydrates: 26 grams Fiber: 7 grams Sugars: 10 grams Protein: 5 grams KFC Cole Slaw© Serving Size: 130g Calories: 190 Calories from Fat: 100 Total Fat: 11 grams Saturated Fat: 2 grams Cholesterol: 5 milligrams Sodium: 300 milligrams Carbohydrates: 22 grams Fiber: 3 grams Sugars: 13 grams Protein: 1 grams KFC Biscuit (1)© Serving Size: 57g Calories: 190 Calories from Fat: 90 Total Fat: 10 grams Saturated Fat: 2 grams Cholesterol: 2 milligrams Sodium: 580 milligrams Carbohydrates: 23 grams Fiber: 0 grams Sugars: 1 grams Protein: 2 grams --------------------- 1300 calories. 69 grams of fat |
Sorry? Its not that I don't LIKE it, but when I look at the numbers...I have to think..."HOW many hours on the ellipticals IS this gonna cost me?" eta: I just figured it out.... 1 hour and 40 minutes on that hated machine.
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How is it pc changing the name from Kentucky Fried Chicken to KFC? Also, did you know that KFC uses Kentucky Fried Chicken on some of their buckets? FYI, he is still wearing the suit.... |