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AR15.COM
4/29/2007 3:24:38 AM EDT
In light of the chocolate thread, a poster mentioned that "NEW" Coke is the current version of coke with HFCS in it. That is nothing further from the truth.

Take a trip in the wayback machine to 1985...Not only were we fighting the cold war, we were fighting the Cola Wars. The great Cola Wars lead to one the greatest marketing blunders/success stories in history:

New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II.

Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted, and the historical record suggests, it was an unplanned reaction to the perceived rejection of New Coke, many urban legends and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began.

Continued:
en.wikipedia.org/wiki/New_Coke

22 years ago...Mr. Max Headroom, pitching NEW coke:



www.youtube.com/watch?v=IzxHDqUz8Sk

Bill Cosby Coke Ad:
www.youtube.com/watch?v=o4YvmN1hvNA



Coca cola quietly slipped us the corn syrup un anounced.
4/29/2007 3:34:39 AM EDT
[#1]
I kinda liked Coke 2, can try it at the place it Atlanta.

I still got my Kosher Cokes hidden here
4/29/2007 3:43:28 AM EDT
[#2]
New Coke sucked ass!I wonder how long Coke would be good for unopened?What could happen to it?
4/29/2007 3:44:45 AM EDT
[#3]

Quoted:
many urban legends and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began.

Coca cola quietly slipped us the corn syrup un anounced.


I'm not much of conspiracy theorist but I've always thought it possible that the New Coke debacle was a smoke-screen to cover the change from sugar to HFCS.  I remember many people commenting that even though Coke was calling Coca Cola Classic the "Original Formula" it tasted different.  

My hope is that with rising corn costs (due to the ethanol push) soft drink manufacturers will go back to sugar.  It truly boggles my mind because from talking to a LOT of people and reading a lot of online opinions, there is definately a market for sugar sweetened soft drinks.  I'm probably hoping in vain because I think there is some kind of .gov subsidies going on that keep them from using sugar.  
4/29/2007 3:48:43 AM EDT
[#4]

Quoted:
New Coke sucked ass!I wonder how long Coke would be good for unopened?What could happen to it?


Pack it on Cosmoline, it works for everything.  (I am not responsible for results if you listen to me)
4/29/2007 4:08:02 AM EDT
[#5]
4/29/2007 4:33:52 AM EDT
[#6]
This is really pretty simple.

During the "Cola Wars" Coke introduces a product that sucks ass.  They say they reworked the formula to taste more like Pepsi.  Did I mention that it sucked ass?

Their customers are up in arms.  They demand that Coke return the product to the original formula.  Coke says "well ok if that's what you really want" in their best Brer Rabbit imitation.

So they introduce "Coke Classic" which they said was the original formula, only problem is that now the listed ingredients have changed.  The original product contained "Sugar", while the Classic is now sweetened with HFC.  HFC is cheaper than sugar due to tariffs on imported sugar and subsidies on U.S. corn.

At the end of the day:

Coke is primarily a marketing company.

Coke slams Pepsi with a monumental reverse psychology ad campaign.

People clamor for the old Coke.  The frenzy reinforces the the Coca-Cola brand.

They are able to switch to a cheaper sweetener upon the reintroduction of Coke, which they NEVER would have been able to do without the "New Coke" scheme.

If intentional this is the most brilliant ad campaign ever.  If they were sincere with the "New Coke" idea, then they are idiots who either got lucky or made the best out of a bad situation.

My bet is that it was intentional.  I never heard of anyone getting fired over this.  You ever heard of something this "disastrous" happening at a big corporation, without a least one head rolling?
4/29/2007 5:08:57 AM EDT
[#7]
Worst Coke yet..

The new Diet Coke Plus with vitamins.. Its the one with the blue stripes on it.

Leaves an after sandy taste in your mouth.

I think they came up with the idea so their coke machines stay inside of schools ever since the food Nazis started to throw them out of schools because the sodas lacked nutritional value.






4/29/2007 5:22:04 AM EDT
[#8]
They said New Coke beat old Coke 8 to 1 in tests. What they never told you was that it beat Coke Classic with Corn Sweetner 8 to 1. It would have never beaten Sugar Coke.

Once new coke was the only coke, people said they preferred old coke over new coke.. ...and they was right, they preferred old sugar coke. They never knew that they had been bamboozled.

Coke didn't admit that they had quietly switched old coke for corn sweetner coke.


That's why when Coke Classic returned, most folks still said it really wasn't old coke, tasted like shi etc. ...and it did. Coke Classic never returned.

Meanwhile, many startup cola companies make niche cola drinks with sugar now.
4/29/2007 5:35:24 AM EDT
[#9]
shameless ^
4/29/2007 5:40:41 AM EDT
[#10]

Quoted:
Worst Coke yet..

The new Diet Coke Plus with vitamins.. Its the one with the blue stripes on it.

Leaves an after sandy taste in your mouth.

I think they came up with the idea so their coke machines stay inside of schools ever since the food Nazis started to throw them out of schools because the sodas lacked nutritional value.





I like that stuff alot, its tastes pretty good when I drink them at 90 degrees from the 12 pack I keep in the truck
4/29/2007 6:08:22 AM EDT
[#11]
Next time you are down in Mexico, drink a Coke there. You will be amazed that the good stuff is down there and not up here. Don't drink the Coke at the border towns because Coca-Cola has been pushing HFCS on Mexican coke to stop the importation of sugar Coke into the USA.

They routinely petition US Customs to sieze Mexican Coke, but Customs refuses because it is a legitimate, licensed product.
4/29/2007 6:13:08 AM EDT
[#12]
I had mexican coke last week.  It was MUCH better.  Sugar rules.
4/29/2007 6:16:13 AM EDT
[#13]
I would like to know where to find these small time soda companies that use sugar instead of HFCS.  I know about the mexican Coke and I have also heard of a Dublin Dr. Pepper which is said to be made with pure cane sugar.  Also anyone remember Crystal clear Pepsi?
4/29/2007 6:17:29 AM EDT
[#14]

Quoted:
I would like to know where to find these small time soda companies that use sugar instead of HFCS.  I know about the mexican Coke and I have also heard of a Dublin Dr. Pepper which is said to be made with pure cane sugar.  Also anyone remember Crystal clear Pepsi?


I think Crystal Pepsi came out twice, was better the 1st time
4/29/2007 6:20:41 AM EDT
[#15]

Quoted:
I would like to know where to find these small time soda companies that use sugar instead of HFCS.  I know about the mexican Coke and I have also heard of a Dublin Dr. Pepper which is said to be made with pure cane sugar.  Also anyone remember Crystal clear Pepsi?


Crystal Pepsi sucked more than Pepsi. I miss Max Headroom...wasn't he ultimately also a character in a prime time show or a movie or something (in addition to be the Coke pitch man, obviously)

C-c-c-c-catch the wave
4/29/2007 6:44:33 AM EDT
[#16]
New Coke was crap and everyone knew it. Even Coke did after the first month of it being on the market but they dug in their heels for a little while before admitting the truth.
4/29/2007 6:58:50 AM EDT
[#17]
The best Coke I ever had was when I was deployed to Saudi.


Real sugar. That and you could get a 355mL can for 1 Riyal.


4/29/2007 8:32:29 AM EDT
[#18]

Quoted:
This is really pretty simple.

During the "Cola Wars" Coke introduces a product that sucks ass.  They say they reworked the formula to taste more like Pepsi.  Did I mention that it sucked ass?

Their customers are up in arms.  They demand that Coke return the product to the original formula.  Coke says "well ok if that's what you really want" in their best Brer Rabbit imitation.

So they introduce "Coke Classic" which they said was the original formula, only problem is that now the listed ingredients have changed.  The original product contained "Sugar", while the Classic is now sweetened with HFC.  HFC is cheaper than sugar due to tariffs on imported sugar and subsidies on U.S. corn.

At the end of the day:

Coke is primarily a marketing company.

Coke slams Pepsi with a monumental reverse psychology ad campaign.

People clamor for the old Coke.  The frenzy reinforces the the Coca-Cola brand.

They are able to switch to a cheaper sweetener upon the reintroduction of Coke, which they NEVER would have been able to do without the "New Coke" scheme.

If intentional this is the most brilliant ad campaign ever.  If they were sincere with the "New Coke" idea, then they are idiots who either got lucky or made the best out of a bad situation.

My bet is that it was intentional.  I never heard of anyone getting fired over this.  You ever heard of something this "disastrous" happening at a big corporation, without a least one head rolling?



Immediately after the "disaster" Coca Cola wrapped themselves in the flag.
Remember "Coca Cola Classic... Red White and You" and the little "Classic" circular logo on the side of the cans.

Thier was nothing more American then a Coke and by God, only commie pinkos drank Pepsi.

This took place in 1986 and was a stroke of genius marketing...thier just has to be more to the story.
4/29/2007 8:35:09 AM EDT
[#19]
Its not the 'original' formula until they start putting sigar in it again
4/29/2007 8:38:12 AM EDT
[#20]

Quoted:
Its not the 'original' formula until they start putting sigar in it again



You need to get yourself some Jew Coke.

One of the members from Goergia sent me a 2 litre bottle

It was just like going back in time to 1985
4/29/2007 8:43:05 AM EDT
[#21]

Quoted:

Quoted:
Its not the 'original' formula until they start putting sigar in it again



You need to get yourself some Jew Coke.

One of the members from Goergia sent me a 2 litre bottle

It was just like going back in time to 1985


The little mexican restaurant had Mexican Pepsi...no Mexican Coke though...and I couldn't find any Jewish Coke

I remember drinking the stuff from 16 0z returnable bottles when I was a little kid
4/29/2007 8:45:40 AM EDT
[#22]
<----


I'll never forget the Cola Wars. Sometimes I wake up nights screaming picturing Ray Charles playing his piano.
4/29/2007 8:51:02 AM EDT
[#23]

Quoted:
I remember drinking the stuff from 16 0z returnable bottles when I was a little kid


Dammit! Dammit! Dammit!

This is what I'm talking about!  Why can't I find Pepsi in the glass bottles anymore?  Everything else tastes like plastic and metal
4/29/2007 8:59:11 AM EDT
[#24]
You too.
4/29/2007 9:06:15 AM EDT
[#25]
If you got a Publix near you thats where I found Kosher Coke
4/29/2007 12:06:49 PM EDT
[#26]

Quoted:
If you got a Publix near you thats where I found Kosher Coke


Publix is strictly southern.
Maybe one day I will find this elusive sugar Coke
4/29/2007 12:37:06 PM EDT
[#27]
I miss the bottles as well. You remember the ones with the styrofoam label around the outside? That was when the pull tabs on cans came all the way off too.

BTW somewhere in the attic I have an old max headroom book. I wonder what it's worth?
4/29/2007 12:45:20 PM EDT
[#28]
I bought out the local Martins' stock of Kosher coke during passover.

16 2 liter bottles.


I've only got 7 left
4/29/2007 12:57:10 PM EDT
[#29]
I'm down to 3 2-liter kosher cokes

I even got a deal shortly after passover, the local supermarket mixed the kosher cokes in with the regular stuff, and I just picked out what they had left and got it for the same price as the regular stuff.
4/29/2007 5:09:33 PM EDT
[#30]

Quoted:
I miss the bottles as well. You remember the ones with the styrofoam label around the outside? That was when the pull tabs on cans came all the way off too.

BTW somewhere in the attic I have an old max headroom book. I wonder what it's worth?


The screwtop non returnable glass bottle. I think that stopped sometime in the early '90s.

The 16 oz returnable bottles with the real bottle caps are the ones I liked the best. I remember they were available in the midwest for the longest time. then they finally did away with them
4/29/2007 7:02:19 PM EDT
[#31]

Quoted:

Quoted:
I miss the bottles as well. You remember the ones with the styrofoam label around the outside? That was when the pull tabs on cans came all the way off too.

BTW somewhere in the attic I have an old max headroom book. I wonder what it's worth?


The screwtop non returnable glass bottle. I think that stopped sometime in the early '90s.

The 16 oz returnable bottles with the real bottle caps are the ones I liked the best. I remember they were available in the midwest for the longest time. then they finally did away with them


I really wish Coke would offer these glass 16s again,with the original
sugar Coke.

I don't care if they cost a lot.

I'd just really like some.
I'd like to stockpile it for my kids to try some day.

Come to think of it ,I think I have one somewhere !

One year when Penn State won some national competition,
a local division of Coca Cola made some bottles with a
"Nittany Lion Special Edition bottle ".

This was sometime in the early 80s.
I'm thinking 84 or 85.

To the attic !
4/29/2007 7:09:41 PM EDT
[#32]
I remember reading an article in some organic magazine about how pinko organic vegan types sought out passover coke cause it is more natural or something.  I drink it for about 10 days (passover.. duh ) a year and I really can't tell the difference other than the yellow caps.....

btw, I was a SUCKER for crystal pepsi.  loved that shit!
4/29/2007 7:14:19 PM EDT
[#33]

Quoted:
[ I miss Max Headroom...wasn't he ultimately also a character in a prime time show or a movie or something (in addition to be the Coke pitch man, obviously)

He had a short-lived series, and of course the actor went on to appear in such films as the remake of Dawn of the Dead and TV shows like Eureka.
4/29/2007 7:21:37 PM EDT
[#34]

Quoted:

Quoted:
[ I miss Max Headroom...wasn't he ultimately also a character in a prime time show or a movie or something (in addition to be the Coke pitch man, obviously)

He had a short-lived series, and of course the actor went on to appear in such films as the remake of Dawn of the Dead and TV shows like Eureka.


Wasn't he in lawnmower man?
4/29/2007 7:43:56 PM EDT
[#35]
Hmm, I always thought that it was bullshit that you you can taste the difference, but now that I'm thinking about it...

I've never been a coke fan, but while I was in Iraq I couldn't get enough of it.  Sugar perhaps?
4/29/2007 8:20:32 PM EDT
[#36]

Quoted:
Hmm, I always thought that it was bullshit that you you can taste the difference, but now that I'm thinking about it...

I've never been a coke fan, but while I was in Iraq I couldn't get enough of it.  Sugar perhaps?


The Dr Peppers had HFCS but the rest of the sodas we had were made with sugar- I think they were bottled in Kuwait IIRC.
4/29/2007 8:23:54 PM EDT
[#37]

Quoted:
New Coke sucked ass!I wonder how long Coke would be good for unopened?What could happen to it?


Agreed. If I wanted Pepsi, I would buy Pepsi.
4/29/2007 8:27:34 PM EDT
[#38]

Quoted:

Quoted:
Hmm, I always thought that it was bullshit that you you can taste the difference, but now that I'm thinking about it...

I've never been a coke fan, but while I was in Iraq I couldn't get enough of it.  Sugar perhaps?


The Dr Peppers had HFCS but the rest of the sodas we had were made with sugar- I think they were bottled in Kuwait IIRC.


Cool, good to know.  In a related note, I hated the cans they had over there, with the tabs that pulled off.  Never felt quite right.
4/29/2007 9:26:46 PM EDT
[#39]
A few years ago I drank a Mountain Dew that was made with the original ingredients which included sugar and orange juice. As I recall it had maybe 5 or 6 listed totally and the taste was simpy amazing and completely different from the regular Dew. Why they don't go back to the original formulas is beyond me, but I predict that down the road that they'll eventually realize people will pay extra for better products like the stuff Jones Soda has out now and go back to their real classic formulas.
4/29/2007 9:38:33 PM EDT
[#40]

Quoted:

Quoted:
many urban legends and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began.

Coca cola quietly slipped us the corn syrup un anounced.


I'm not much of conspiracy theorist but I've always thought it possible that the New Coke debacle was a smoke-screen to cover the change from sugar to HFCS.  I remember many people commenting that even though Coke was calling Coca Cola Classic the "Original Formula" it tasted different.  

My hope is that with rising corn costs (due to the ethanol push) soft drink manufacturers will go back to sugar.  It truly boggles my mind because from talking to a LOT of people and reading a lot of online opinions, there is definately a market for sugar sweetened soft drinks.  I'm probably hoping in vain because I think there is some kind of .gov subsidies going on that keep them from using sugar.  


I remember the change over. The new coke sucked big time. Didn't even taste good in a mixed drink unless you only used it for a "little" color. Folks were pissed. Sales sagged terribly. When they went to coke classic it still wasn't the same but it did taste a lot better.
4/30/2007 12:55:54 AM EDT
[#41]
Here in east africa the KBR chow hall imports soda from Saudi and UAE. hadji coke and pepsi have to be tasted to be belived. the first time i had a cane sugar orange crush i almost had a protien explosion in my pants.
4/30/2007 1:28:54 AM EDT
[#42]
Perhaps a frenzied ARFCOM firemission is in order on the Coca-Cola Company to get our sugar sweetened Coke back?

Can I get a hell yeah?

We get this done, there's nothing stopping us.

4/30/2007 3:18:08 AM EDT
[#43]

Quoted:

Quoted:

Quoted:
Hmm, I always thought that it was bullshit that you you can taste the difference, but now that I'm thinking about it...

I've never been a coke fan, but while I was in Iraq I couldn't get enough of it.  Sugar perhaps?


The Dr Peppers had HFCS but the rest of the sodas we had were made with sugar- I think they were bottled in Kuwait IIRC.


Cool, good to know.  In a related note, I hated the cans they had over there, with the tabs that pulled off.  Never felt quite right.



BS dude! I loved those flippin' cans.

Big fuckers with pull tabs. r0kk.
4/30/2007 10:46:20 AM EDT
[#44]

Quoted:
Here in east africa the KBR chow hall imports soda from Saudi and UAE. hadji coke and pepsi have to be tasted to be belived. the first time i had a cane sugar orange crush i almost had a protien explosion in my pants.


I remember Orange and Grape Crush in big glass bottles.
4/30/2007 10:53:57 AM EDT
[#45]

Quoted:
I had mexican coke last week.  It was MUCH better.  Sugar rules.


+1,000

It is one of the things I look forward to when I go to Playa del Carmen.

Mexican Marlboros too. The reds are the real deal cowboy killers.