Posted: 7/5/2006 5:51:12 AM EDT
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From today's PMAI newsletter: Sony marks entry into DSLR market with symbolic sub-brand Sony Electronics Inc., San Diego, Calif., has established a new brand name, the a (alpha) DSLR-A100 system, for its DSLR cameras that will be launched worldwide this coming summer. Meaning "beginning" and "essential," the a symbol embodies the spirit of the Sony approach to the DSLR market. Under this sub-brand, Sony says it will produce a complete camera system of accessories and lenses to enhance the enjoyment of photography. The new Sony alpha DSLR-A100 will begin shipping in Japan in July. The Sony a mount system of cameras, lenses, and accessories will integrate advanced electromechanical technologies key to DSLR performance, including the versatility of the well-established Maxxum lens mount system, and Sony renown in imaging devices and technologies, the company says. These include CCD imaging sensors, as well as other image processing technologies, in addition to overall product miniaturization. Consumers who have already made investments in many of the Konica Minolta lenses and accessories will be able to take full advantage of the new Sony DSLR cameras. "We are expanding our product portfolio to build upon our leadership position in the digital imaging business," says James Neal, director of marketing for digital imaging products at Sony Electronics. "Our approach to DSLR camera design and engineering will allow us to offer a new high-performance system for today's digital camera users, as well as welcome the millions of Konica Minolta owners who have Maxxum interchangeable lenses currently in the market." In the United States, Sony is already handling support and repair service for existing Konica Minolta digital and film cameras, as well as related lenses and accessories. A dedicated call center and strong levels of Web support have been established for these customers |