Posted: 9/26/2009 12:40:56 PM EDT
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September 25, 2009
Tracking your every move Cliff Thier Big Brother is coming. Intel's new chip has the ability to track what a viewer is watching. Which commercials he is watching. Which commercials he's turning off or reducing the sound. Another device can track you when you go to a movie, or shopping, or loiter in a book store. Intel Inside Could Mean a TV That Watches You By Andy Patrizio SAN FRANCISCO –– Intel is putting Atom processors almost everywhere these days, with the latest target being televisions. The company announced a new Atom-based system-on-a-chip (SoC) design for television sets to make them the hub of social networking and interactivity. Justin Rattner, chief technology officer for Intel (NASDAQ: INTC), introduced the Atom CE4100 during his keynote, the final keynote here Thursday at the Intel Developer Forum. The goal is to make the TV take on more PC-like function and interact with other devices so it can learn what the viewer's interests are and adjust accordingly. For example, it knew what TV shows Rattner had been previously watching but paused in mid-viewing. When turned on another set he was offered the opportunity to continue watching the show, even though he was watching on a different TV. Another, potentially disturbing element for privacy advocates, of the smart TV was it knew, thanks to a mobile Internet device (MID) Rattner had been carrying, that he recently visited a musical instrument store. The MID told the TV this, and among the different shows offered for suggested viewing were shows on guitarists. At the bottom of the screen were banner advertisements, one of them for a guitar store. Add this ability to monitor television viewers (aka ObamaVision) to the California idea of a government agency turning off or reducing electrical power to "environmentally unfriendly" homes (homes with their air conditioners to "too cold" a setting) and we get a foretaste of ObamaHeaven. Watching, monitoring, supervising our lives all for our own good. Or, combine ObamaVision with environmentalists' just-declared war on soft toilet paper and there won't be a room in the house to avoid the loving scrutiny of Big Barack. |
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Quoted:
Researching this.... ETA: You managed to merge Intel's ideas for the home consumer with that of California government telling you how to set your air-conditioning in that "news" article?  More here American Thinker Blog 
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So they got a chip that if installed in your TV tracks your viewing habits.....
Unless you got your TV hooked up to a phone or the internet I don't see them being able to harvest all that stored data in a timely fashion. Even if the data gets transmitted wirelessly the range would suck do bad as to be worthless. |
| Wasn't it the movie MINORITY REPORT that had him being tracked everywhere he went, with advertisements popping out wherever he went, trying to sell to him based on his purchase history, etc? I can imagine that's how things will get. And worse when you consider the governmental aspect. |
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From the OP's newsclip above:
"For example, it knew what TV shows Rattner had been previously watching but paused in mid-viewing. When turned on another set he was offered the opportunity to continue watching the show, even though he was watching on a different TV. Another, potentially disturbing element for privacy advocates, of the smart TV was it knew, thanks to a mobile Internet device (MID) Rattner had been carrying, that he recently visited a musical instrument store. The MID told the TV this, and among the different shows offered for suggested viewing were shows on guitarists. At the bottom of the screen were banner advertisements, one of them for a guitar store. " Soooooo......No, it doesn't transmit data to "big brother"....instead it GIVES YOU THE CHOICE to model what subjects come into your living room, you'll have the OPTION to carry a device that could possibly make commercials on your TV the ones that you don't mind watching. Personally, I am digging this idea. I'll search around at work for more details on this...I'm back at the grinding wheel tomorrow. 
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Quoted: So they got a chip that if installed in your TV tracks your viewing habits..... Unless you got your TV hooked up to a phone or the internet I don't see them being able to harvest all that stored data in a timely fashion. Even if the data gets transmitted wirelessly the range would suck do bad as to be worthless. If you have digital cable you have two-way functionality. |
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Cable TV companies have been able to do this for years - nothing really new about this. In 99% of the cases - the cable TV companies don't care...and in the 1% - they mine it for stats without attribution to any specific household.
What makes you think anyone cares what you watch? 99% of he American public couldn't care less. Its becoming popular to post every detail of your life on social networking sites anyway. Loosen the tin foil a little. |