Though I agree that they could have chosen much better photos to display the camo's effectiveness, that doesn't mean that it's still not excellent camo. Yes, the pixilated backgrounds sucked. Yes, the backgrounds matched. But isn't that the purpose of this camo, to match very specific backgrounds by type? We know that the MARPAT is pretty good camo from actual experience, desert or woodland types. This looks like basically the same sort of pattern with better color options to more specifically match local areas. Thus, this too will likely be very good camo. This is where this camo differs from others. Rather than trying to be a jack of all trades like MultiCam or Universal, this stuff is designed specifically for certain climates. When used in those specific climates, it would likely be a better option. Since I have no need to blend into a desert or urban setting (I live in rural Kentucky), I need camo for forested areas and brush. I would rather have something maximized for use in such an area as opposed to selecting a camo that also must attempt to be effective in numerous other environments. In that regard, camo like Universal has much in common with the F-18 Super Hornet and the US Navy attempting to use it for everything from interceptor, to long range attack to aerial refueling missions. Some things simply do certain tasks better than a jack-of-all-trades compromise, which doesn't excel at anything.
I am very interested in looking at this camo and exploring it farther. But in order to get any of it to test in actual field conditions, it appears we will need to see someone buy the design and mass produce it. Thus, that clothing may turn up in the form of military surplus (outside nations) or perhaps here in the states if some company such as Tru-Spec or Propper elect to make tactical clothing using that pattern. I hope someone chooses to develop those patterns so we can get our hands on some to try. It appears the colors shown on the website were just used in evaluation. Only a limited amount of evaluation clothing was produced. The site says actual production runs may slightly differ. So by that, do they mean they will actually at some point produce this clothing for sale or simply perfect the design for sale to outside nations and/or companies, with the intent they produce the actual gear?
I sure would love to have some of that "Forest" digital camo. I am sure this would work very well in my area:
It basically uses the same colors as used in current woodland camo (which isn't exactly bad camo), while using them more effectively in the pixelated digital pattern. This camo will likely be a winner if it's ever produced and sold here in the States.