The fuck did I just watch? They was the lamest most over edited commercial I've ever seen.

Fuck him!

Comments disabled because he could care less what we think.

I hope his shit gets pushed in by the gun and knife community.

Yep...adios benchmade

hahahahaha

wtf was that?

You must have missed the 60 page thread in gd.
https://www.ar15.com/forums/general/WTF-Benchmade--/5-2196139/

@D_J

That video was cut up more than the guns they cut up.

I hope they didn't ban kuraki

His last marketing manager dumped their entire customer research and manufacturing internals out to some local group in Portland.

http://archive.is/Bn9cO

They operate with minimal inventory (unremarkable) but everything is assembled to order. 4-5 days from order to ship. Plus they are getting returns from dealers (as noted in the big thread). The JIT guys are designed to operate on a pretty much continuous flow, sometimes staffing up or down for seasonal trends. Now he's the talk of the industry, and it ain't good talk. Most knife guys who occasionally drop by knife forums are well aware of it. Collectors are aware of it. Nobody wants to invest in a brand that smells like a skunk. His shop is either gonna coast building inventory (which they can't do much of, since customization is a big % of sales) or build the most popular models, which is what is being returned from PO'ed dealers. Distributors will throttle back on buying and cash flow is gonna take a hit. When distributors tell him about accounts giving up the brand, sales & marketing will scramble for new accounts, many of whom they had told to pound sand (per the marketing guy's core-dump to Portland "entrepreneurs".) If they try big box or Amazon they'll get beat up on margins.

So what do you do with a couple hundred people and a major hiccup in orders? Dip into revolving credit to keep em around doing... something, or lay em off? Depends on the owner and his recognition of the problem as being fundamental or temporary. Look at Dick's sporting goods. The boss is an idiot. Has no idea what his customers want, who they are. He's a billionaire. His company takes a major hit and he's still a billionaire (a smaller one tho). Can the Benchmade guy ride out a week? A month? Till the Holiday shopping season? Nope. Layoffs. Even if only a handful, even if temporary, nothing spooks the herd (employees) like the L word. The best people often go of their own volition first, as their talents are in demand. So now he has to hire (maybe an engineer, maybe a cnc guy or two) while laying off $10-15/hr assemblers. There goes morale, productivity and quality (which BM can't afford to lose).

He's in a bigger pickle than he realizes and he is absolutely clueless why.

Since his competitors now know his marketing research and planning, they can anticipate his response (although the blabbermouth marketing guy moved on to another company in early 2018).

TV picking it up caught everyone by surprise. Business schools will use this as a case study (and misinterpret why things went sideways).

This is a fascinating evolution to witness for old guys (like me) and a great education on business and knowing your customer for younger guys. They can learn a lot from this.

Turkeys done!

Bitches nipples are getting harder every time he lies.

Everything about that was extremely soft cock and SAD!

Sometimes words paint a picture so vivid, so enthralling, that the reader knows this is a work of art. Today you are Neruda.

Not to mention his hands were so shaky he had to edit to him putting them behind his back (psychologically "hiding"). He also looks away, nervously, during key points.

Didn’t watch but from what I’m gathering from posts is that it was as chopped up as a Mosin Nagant in a Po-Po weapons disposal PR stunt. True?

I've had a meeting or two with Benchmade middle to upper management before. A more smugly self satisfied group of incompetents is hard to imagine.

Less of an apology than Cory Jackson's video...and that is saying something.

They will need to make up those orders. This might happen.

Spend some time in academia.

This whole thing is just sad. I've been a loyal Benchmade customer since I was in high school

I've tried to get banned there.  It's way harder than here.

Wow.

He must also be a micro manager that does not empower those in his employee to make decisions and/or speak up. Not a single person at that company would have told anyone honestly that video was effective. The only place I have seen shit like that is when leaders are either not respected or completely micro managing a business to the point that theirs is the only opinion in the room.

I will keep what I have but will not order another. I will also be contacting a few vendors I do business with and let my feelings be known about one of their top selling brands.

What a shit show. He really could have made it better by owning it but he did far more damage with the video. He had terrible body language when talking to the 2nd amendment and by the end of it I am not even sure he made any point at all. I really thought it was a stupid mistake they made but that video is convincing to me that he is absolutely not a supporter of gun rights.

He's been sucking too much butterfly cock.

Good citizens don’t fuck other citizens out of their rights and they don’t support state sponsored destruction of arms based on seizure. That property if legally forfeited belongs to the people...

My benchmades have served me well.

Right now they are in a pile on the kitchen table, waiting to be sold.

My virtue signaling is complete, and I'm just here for the gifs

About time for a change now isn't it.....

Is it possible to repost the video with credits and keep it open for comments ?

CRKT is 15 minutes up the road from Bitchmade , maybe they can absorb a few soon-to-be-unemployed employees.

Maybe CRKT should think about moving out of a Leftist controlled state and stop providing tax money to
the Communists.......hmmmm

Swing and a miss D-Bag.

Hope your Dicks Sporting Goods business practice works well for you. Haven’t seen a company step on their pecker like this in awhile.

Bet they are a little more assertive when the chop saw gets taken to knives. FBM.

+1

I just feel bad the employees got stuck with this shitty company because they’ll be out of jobs when benchmade dies

I don't, they know that the company cuts up guns and donates to libtards.

'Cut and run' is no longer a viable tactic since Bloomberg and MDA moved the fight to the local level.

My family has deep ties to Oregon and Oregon government, there are still plenty of good honest people there.  It ain't over 'till it's over.

Benchmade....yeah were done here.

The arrogance of the left

Wow, people are going to boycott them out of existence, just like they did REI

While I agree with your idealism, 2A centric business must be pragmatic and moving ops into friendlier, redder environments makes sense. Make red States redder.

Sure it's been posted many times, but, I'm sure they would love to hear from you https://www.facebook.com/Benchmade/

Yeah I don't think Mr. CEO was the one operating the grinder they used to chop them up.

Must’ve cut a Mosin. Or, maybe an SKS.

REI has a solid granola crunching customer base. Dick's Sporting Goods? Remains to be seen if the soccer moms can save them.

Well, once the guns are all gone, people will have to buy more knives, so ...

I think a cutlery company is in the perfect position to be 2A friendly but still not incur political wrath based on their products.  For the life of me I can't understand why Bitchmade decided to throw that away, either by hubris or they just didn't think anyone was paying attention.

The body language here was very telling. Constant blinking, fidgeting right hand, cuts in the video....

It got so bad they cut it and had him put his hands behind his back.

Watch it from a higher altitude and you'll see.

My son has been hinting he wanted an auto-triage for his birthday.

That's not gonna happen.

Such is life.  There's lots of other good quality knives out there.

I can only guess that they believe in an America as “of the State” but not America as “of the People”.

ETA: Good or bad, we comprise America and our Freedoms and our Rights are ours and that no entity should hold power over them.