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IIRC, merchandise brought in more revenue than the movies.
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There's almost zero Star Wars merchandise in the stores now. Walmart has a couple dusty diecast A-wings and Tie fighters, that's it. Maybe a retro t-shirt once in a while. Used to be you almost couldn't find a spot in the store where there wasn't a Star Wars licensed product within arm's reach. Disney can blow a lot of sunshine up a lot of butts but they can't hide the exodus of licensors.
IIRC, merchandise brought in more revenue than the movies.
This.
I've spent about $500 in Star Wars merchandise this year, but it has all been LEGO, because there's not a damn thing out there worth buying that isn't made of bricks.
Stopped in a Star Wars Marketplace store, and the selection was utterly depressing. Really lame shirts that tried to be cool, a bunch of unconnected merchandise, some boring accessories. Buy a cheap plastic build-a-saber, or you can get a Rey lightsaber for $200. No variety beyond that. I wanted to buy something in there, but I literally couldn't find a single thing I would want to own. There was some sort of modern incarnation of Action Fleet in the form of an X-Wing model for $20, complete with figure and moving wings...but it was Poe's X-Wing, and I couldn't give a damn about it as a ship I'd want to look at on a shelf. And no other choices. Two entire endcaps consisting of nothing but the one disappointing X-Wing, and nothing on the packaging that told you about the starfighter or the movies.
Quite frankly, knock off Chinese merchandise is better quality these days. I can't see Hasbro just suddenly forgetting how to make toys that don't suck, which means this is undoubtedly Disney's fault..like all the rest.