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Posted: 5/7/2015 4:17:29 PM EST
Apparently the solution to an obsolete fast food restaurant with shitty food, dropping sales, market share, and stock prices, is to revamp one of its creepy characters from the 70s. "We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years,” Joel Yashinsky, McDonald’s’ Vice President of U.S. Marketing said in a statement first reported in Mashable. "He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”    Wow...McDonald's new CEO is really on top of this turnaround. |
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Posted: 5/7/2015 4:19:15 PM EST
[#1]
So they plucked an average Joe off the street in SF?
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Posted: 5/7/2015 4:19:19 PM EST
[#2]
Quoted: Apparently the solution to an obsolete fast food restaurant with shitty food, dropping sales, market share, and stock prices, is to revamp one of its creepy characters from the 70s. "We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years,” Joel Yashinsky, McDonald’s’ Vice President of U.S. Marketing said in a statement first reported in Mashable. "He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.” http://www.ew.com/sites/default/files/i/2015/05/06/hamburglar.jpg http://img1.nymag.com/imgs/fashion/daily/2015/05/06/06-hamburglar-new.w529.h352.2x.jpg Wow...McDonald's new CEO is really on top of this turnaround. |
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Posted: 5/7/2015 4:20:01 PM EST
[#3]
those are some bad ass shoes!
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Posted: 5/7/2015 4:20:25 PM EST
[#4]
wat
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Posted: 5/7/2015 4:20:44 PM EST
[#5]
Sales in San Fran should increase
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Posted: 5/7/2015 4:21:03 PM EST
[#6]
Quote HistoryQuoted:
those are some bad ass shoes! Forget the shoes I want that tie! |
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Posted: 5/7/2015 4:21:21 PM EST
[#7]
No one who obsessively steals big macs is going to be thin.
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Posted: 5/7/2015 4:21:23 PM EST
[#8]
Hipster butt pirate, is more like it.
Chris |
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Posted: 5/7/2015 4:21:32 PM EST
[#9]
Someday that guy is going to be an actor on some late show. He is going to be the talk of the town because of some movie performance he gave that
is the stuff of legend. He is going to be considered the bestest actor in the forever of forevers. While he is basking in the glory, the host of that late show is going to show this picture.  |
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Posted: 5/7/2015 4:21:41 PM EST
[#10]
He looks like a masked pedophile
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Posted: 5/7/2015 4:21:47 PM EST
[#11]
Looks like stranger danger to me.
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Posted: 5/7/2015 4:22:05 PM EST
[#12]
They need to make the Hamburglar black. It's the appropriate thing to do.
You know, since they do the whole McDonald's 365 Black deal. |
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Posted: 5/7/2015 4:22:20 PM EST
[#13]
Anyone involved with that marketing needs fired Right Fucking Now.
Talk about out of touch. |
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Posted: 5/7/2015 4:22:54 PM EST
[#14]
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Posted: 5/7/2015 4:23:08 PM EST
[#15]
lol cargopants
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Posted: 5/7/2015 4:23:19 PM EST
[#16]
As they become more diet conscious their food sucks even more. If they want to get on top again make the fries and food like they did in the 60's and screw the calories.
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Posted: 5/7/2015 4:23:27 PM EST
[#17]
 |
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Posted: 5/7/2015 4:23:40 PM EST
[#18]
Bringing back the original Hamburglar would've been better.
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Posted: 5/7/2015 4:24:17 PM EST
[#19]
This is satire right?
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Posted: 5/7/2015 4:24:25 PM EST
[#20]
Quote HistoryQuoted:
Forget the shoes I want that tie! Quote HistoryQuoted:
Quoted:
those are some bad ass shoes! Forget the shoes I want that tie! ok well mug him you get the tie i get the shoes.. Deal! |
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Posted: 5/7/2015 4:24:58 PM EST
[#21]
I think the same firm that came up with the Grapist came up with the Cheeseburgler there...
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Posted: 5/7/2015 4:25:35 PM EST
[#22]
they need to bring back the original McDonalds Land screw....not refreashed hippy versions, but something close to the original. C'mon, you can't mess with amazing characters like Uncle O'Grimacy!!!
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Posted: 5/7/2015 4:25:59 PM EST
[#23]
I dub him, the Turdburglar
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Posted: 5/7/2015 4:26:08 PM EST
[#24]
That picture on the left is stealing more than hamburgers... Freaking sex crime registrant if there ever were one. "Shhhhhhh, what happens in the ball pit stays in the ball pit..." |
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Posted: 5/7/2015 4:26:44 PM EST
[#25]
Look like sexcriminal.
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Posted: 5/7/2015 4:26:48 PM EST
[#26]
bring back chicken selects damn it!
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Posted: 5/7/2015 4:27:01 PM EST
[#27]
He'll steal your heart, then plunder your booty.
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Posted: 5/7/2015 4:27:23 PM EST
[#28]
You are witnessing the transformation of corporate america as the younger crowd works their way up to the top of the corporate ladder.
I expect to see a lot more 'traded stuff in the next 20 years as the 'everyone got a trophy' crowd comes of age. |
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Posted: 5/7/2015 4:27:41 PM EST
[#29]
Quote HistoryQuoted: This is satire right? This is 100% legit, and the cringefest gets better and better. The video is a must-watch. http://twitter.com/McDonalds  |
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Posted: 5/7/2015 4:27:53 PM EST
[#30]
A hamburger is second only to the hot dog on the list of food that is hard to screw up, but McD's has it down to a science. Fresh meat, put some char on it, and serve it on a half assed quality bun. Lettuce, tomato and onion on request. And I'm willing to pay more than a $1 for such a hamburger. |
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Posted: 5/7/2015 4:28:10 PM EST
[#31]
McDonalds is obsolete?
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Posted: 5/7/2015 4:29:23 PM EST
[#32]
With the size and scope of McD's they could get some amazing deals of quality product instead of trying to shovel shit into the mouths of people. I can get a fresh 1/2 lb burger, bacon, fixings, fries, and beer for $10. Big Mac meal is almost $8.
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Posted: 5/7/2015 4:30:03 PM EST
[#33]
I've said it before, I'll say it again. McDonald's has saturated their market. They need to introduce a new brand, distinctly separate from McDonald's, but using the systems McD's has already established and perfected. All their energy is being spent treading water. Don't try to be everything to everybody. Stay core. If they want to compete with Taco Bell, start a taco chain. Start an express Chinese chain. Branch out. They'll go down in flames trying to reinvent themselves every couple years.
Posted Via AR15.Com Mobile |
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Posted: 5/7/2015 4:30:25 PM EST
[#34]
They're screwed.
I'm sure there are people in the right places at McDonalds that realize they need to make better food. I imagine it's going to cost them insane amounts of money to really change their menu. They must have huge contracts with suppliers and you can't just make a few phone calls and change everything. |
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Posted: 5/7/2015 4:30:39 PM EST
[#35]
Quote HistoryQuoted: McDonalds is obsolete? It's getting there   |
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Posted: 5/7/2015 4:30:41 PM EST
[#36]
Quote HistoryQuoted: So they plucked an average Joe off the street in SF? |
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Posted: 5/7/2015 4:31:00 PM EST
[#37]
Quote HistoryQuoted:
He looks like a masked pedophile I was thinking Gay Nighclub Hamburglar, or Hamburglar Pool Boy. Creeptastic. |
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Posted: 5/7/2015 4:31:30 PM EST
[#38]
I guess they wanted someone as creepy as the Burger King.
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Posted: 5/7/2015 4:31:52 PM EST
[#39]
oh he looks like he has a secret
I was wondering what clay aiken was doing for work now |
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Posted: 5/7/2015 4:31:59 PM EST
[#40]
Quote HistoryQuoted:
http://cdn04.cdn.justjared.com/wp-content/uploads/headlines/2015/05/mcdonalds-hamburglar-mascot2.jpg That picture on the left is stealing more than hamburgers... Freaking sex crime registrant if there ever were one. "Shhhhhhh, what happens in the ball pit stays in the ball pit..." OMG I AM SO TRIGGERED RIGHT NOW RAPE CULTURE! |
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Posted: 5/7/2015 4:31:59 PM EST
[#41]
Here's a concept, how bout having decent food at a decent price. Some great service along with cleaner restaurants and not the need to take an English to Spainish dictionary just to place a fucking order.
You know that Chick-FIL-A place seems to be kicking ass as of late and the food is only part of it. Granted the Cows are pretty damn good marketing but that's not what makes Chick-FIL-A the powerhouse it is. |
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Posted: 5/7/2015 4:32:05 PM EST
[#42]
Quote HistoryQuoted: I've said it before, I'll say it again. McDonald's has saturated their market. They need to introduce a new brand, distinctly separate from McDonald's, but using the systems McD's has already established and perfected. All their energy is being spent treading water. Don't try to be everything to everybody. Stay core. If they want to compete with Taco Bell, start a taco chain. Start an express Chinese chain. Branch out. Posted Via AR15.Com Mobile McD's doesn't have a deep talent bench outside of burgers, and this fiasco looks like that bench is shallow now too |
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Posted: 5/7/2015 4:36:54 PM EST
[#43]
Not many lovin' it.
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Posted: 5/7/2015 4:37:30 PM EST
[#44]
Quote HistoryQuoted:
Here's a concept, how bout having decent food at a decent price. Some great service along with cleaner restaurants and not the need to take an English to Spainish dictionary just to place a fucking order. You know that Chick-FIL-A place seems to be kicking ass as of late and the food is only part of it. Granted the Cows are pretty damn good marketing but that's not what makes Chick-FIL-A the powerhouse it is. Any Chik-Filed-A here is packed at lunch time. McDonald's, a ghost town. Sonic is beating out McDonald's here. The only thing McDonald's has going for it locally is breakfast. If it wasn't for that, they would shut down. |
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Posted: 5/7/2015 4:38:24 PM EST
[#45]
Quote HistoryQuoted:
Not many lovin' it. I miss your Ghetto McDonalds posts. 
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Posted: 5/7/2015 4:38:50 PM EST
[#46]
Bet he'll pull a hamburger out of his prison purse
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Posted: 5/7/2015 4:39:41 PM EST
[#47]
That makes me NOT want McDonald's.
I haven't had Micky D's in years. I will continue to not go there. |
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Posted: 5/7/2015 4:40:17 PM EST
[#48]
Around here, if McDs would fix the drive through so I don't have to read a book waiting in line and hire workers that don't look like they just got out of prison they would double sales easily.
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Posted: 5/7/2015 4:41:37 PM EST
[#49]
Quote HistoryQuoted: As they become more diet conscious their food sucks even more. If they want to get on top again make the fries and food like they did in the 60's and screw the calories. |
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Posted: 5/7/2015 4:41:43 PM EST
[#50]
Hamburglar NO Hamburglaring, Hamburglar NO Hamburglaring, Hamburglar NO Hamburglaring.
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