Now we need south park to do an episode on them.

Still not drinking a beer whose owners encourage child sex grooming and child sexual mutilation.

They stepped into it. Now they can step out of it. Come out against it publically make commercials saying they are against it and donate millions to stop it. Otherwise go out of business.

They made their choice I'll make mine. It's not a hard choice.

That's my point. It was an extremely raw nerve at that very moment, and bud light chose to be as tone deaf as they possibly could. If the can thing had happened, say, March 1st, nobody would've even noticed.

That's actually rather promising.

Not far from me.

Bud Light Distributor Sends Out Public Plea to Bring Back Customers

A Bud Light distributor in Alabama issued a public plea to bring back customers who boycotted the brand after it produced a can with transgender influencer Dylan Mulvaney's face on it.

Steve Tatum, with the Montgomery, Alabama-based Bama Budweiser distributor, deployed a radio advertisement for several area stations, pleading with customers to purchase Bud Light again. In April and during the first week of May, sales of Bud Light were down significantly, and sales of other Anheuser-Busch products also dropped amid the Mulvaney backlash.

"We too at Bama Budweiser are upset about it and have made our feelings known to the top leadership at Anheuser-Busch," Tatum said in the ad, according to multiple news reports. "The voice of the consumer has been heard, and Anheuser-Busch has taken action."

'#BudLightPartner'

Like Anheuser-Busch's leadership, Tatum also tried to distance Bud Light from Mulvaney, a biological male who had posted the custom-made Bud Light can and used the hashtag "#BudLightPartner" in early April, drawing significant ire from consumers and conservative celebrities. Several popular country singers, including Travis Tritt and John Rich, said they wouldn't serve the beer, while Kid Rock posted a video of him shooting cases of Bud Light with a gun.

"We at Bama Budweiser, an independent wholesaler, employ around 100 people who live here, work here, and our children go to school here," Tatum said in the ad. "We do not, and as I said before, did not support this issue involving Dylan Mulvaney. There was one single can made. It was not for sale and wasn't properly approved. As a result, the Bud Light brand has new leadership.

"Dylan Mulvaney is not under contract with Bud Light. The videos you may have seen are Mulvaney's own social media posts that went viral, and many web-based news outlets have distorted the story. You deserve to know the truth, and life is too short to let a couple of individuals decide what you can eat or drink or spend your hard-earned money on. And remember, making friends is our business, not enemies."

Drop in Sales

The latest industry data show that Bud Light's sales dropped in the first week of May, falling by 23.6 percent in the week that ended on May 6, Beer Business Daily reported using Nielsen IQ data. In the final week of April, sales for the beer dropped by 23.3 percent.

"Trends aren't getting much worse, but certainly not getting any better either," Beer Business Daily wrote in a commentary on the figures.

Tatum told AL.com that he's received positive feedback for his ad campaign. However, he said there has been no response from Anheuser-Busch or Bud Light corporate officials.

"I'm just trying to look after Bama Budweiser," he said. "I've worked too hard to give it all away."

The distributor told Newsweek, "I felt like we had to get a message out there.

"We are tied to a corporation, but that's not necessarily our beliefs in our market here in Alabama."

Sales volumes for Anheuser-Busch products also dropped by 9.7 percent for the first week in May, a slight improvement on the 11.4 percent decline in late April, according to industry data. Anheuser-Busch, which has headquarters in the Netherlands, also makes Budweiser, Michelob, Stella Artois, and Beck's, among other beers.

'Misinformation and Confusion'

Anheuser-Busch CEO Michel Doukeris told the Financial Times in a recent interview that his company believes that the Bud Light boycott was triggered by "misinformation and confusion" circulating on social media and sought to distance his firm from Mulvaney. Doukeris said Mulvaney wasn't part of an official marketing campaign and that "one can" was produced with Mulvaney's face on it.

"It was one post. It was not an advertisement," Doukeris told the media outlet. He said the viral videos of billboards with images of the Bud Light can with Mulvaney's face on it were created "electronically," but he didn't address why Mulvaney wrote the hashtag on social media suggesting a partnership.

Initially, Anheuser-Busch USA CEO Brendan Whitworth released a statement that didn't address the boycott or the Mulvaney partnership. The company "never intended to be part of a discussion that divides people," he said in a statement, which was criticized by conservatives.

In the meantime, Anheuser-Busch InBev had its stock downgraded recently by an HSBC analyst who said the firm is now dealing with a "Bud Light crisis" of sorts. There are "deeper problems" than Anheuser-Busch would like to admit publicly after its marketing engagement with the transgender influencer became a hot topic, according to the analyst.

'The Tide Has Turned'

While some analysts and researchers say boycotts of large corporations are rarely effective, former Anheuser-Busch executive Anson Frericks said last week that the Bud Light boycott is actually working.

"Now, the tide has turned. A poll conducted earlier this year shows that 68 percent of Americans think that companies that speak out on social issues do it as a marketing ploy," he wrote. "And a study out earlier this month shows that Americans are much more likely to distrust institutions they view as politicized even when they take political positions that align with their views. In today's heated political environment, the surest course for companies particularly those in high-visibility, competitive markets is to focus on their brand and stay out of the debates."

Anheuser-Busch didn't respond by press time to requests by The Epoch Times for comment.

Two dive bars I frequent have pulled their A-B kegs and put Grain Belt on them instead.

They said it took them over 2 weeks to drain the last keg and (wisely) chose not to restock.

The only reason they gave for still having BL signs up is that they don't want to have to pay $$$ to swap them out.
(getting new signage ain't free)

They would go back to their old Hamms signs, but, they can't get Hamms these days.

A few weeks ago I wondered if anyone would ever go after alcohol companies for promoting their brand to LGBTQ minors or even the mentally handicapped.

Guess I got my answer.

The only way they get to come back is to disavow faggotry and troonyism PUBLICLY AND UNEQUIVOCALLY.

But they won't do it.

So they're fucked, and they'll STAY FUCKED.

AB management was always in position to PREVENT THIS. Nobody is going to listen to excuses now.
If the TROON fucked up their brand all by itself, and AB is genuinely blameless, where is the lawsuit? Where are the lawyers?

Fucking crickets.

No, AB thought they could capitalize on this. So they let it happen. All out of greed and arrogance toward decades of CUSTOMERS WHO WANT NONE OF THIS SHIT.
Right there is the collosal fuckup.

Sell off the equipment for what they can get, and go suck dick behind the WALMART.
That's what they have left because they DON'T HAVE THE BALLS to accept responsibility, and admit this should never have happened, and that they could have prevented it.

Screw that guy.  He's just making excuses and is really just parroting AB's explanation.  He hitched his wagon to a major corporation who he bet all his chips on.  They decided to go woke.  Sorry for ya luck bro.

LOL, the VP that was in charge of the whole mess wasn't even fired last I checked. She's on vacation. I feel bad for the 100 people who had nothing to do with this, but time to back a different beer. Maybe they can bring Yuengling to Alabama?

So, why hasn’t InBev/AB/BL announced plans to take legal/civil actions against Mulvaney for misrepresenting their relationship if that is the case? If what’s being said is true, Mulvaney’s claim of some sort of partnership has caused damage to the toll of billions of dollars so why are there no actions being taken?

ETA: Not, thousands, not millions…talking about billions. Someone or “someones” dropped an atomic bomb on the brand. So, what’s up?

ETAx2: Also, distributors need to get really loud and in-your-face with InBev/AB/BL. It’s all good and well to speak to their customers, saying they are not in agreement with such a stunt but they need to focus that in the other direction. Don’t use that old “our livelihood is at stake” but ‘cause you know what…we all know all about it. They’re trying to preach how hard times are getting to the working class who live it in very fucking day. So, turn right around and get loud with InBev/AB/BL.

https://nypost.com/2023/05/22/bud-light-sales-plunge-nearly-25-in-latest-week/





https://nypost.com/2023/05/22/bud-light-to-buy-back-unsold-beer-following-dylan-mulvaney-crisis/





They just don't get it.

It wasn't just the advertising. It was what it showed about your company, and what people have found out since.

The only way they could even begin to walk this back is to expunge the ESG nonsense, the dei nonsense, and quit it with the shoving what isnt' normal in people's faces ... you know, show people that they realize and believe they did wrong, and not just "oops wrong advert."

They won't do what might bring some customers back, advertising (statement) like this:
Attached File

My local establishment has pulled out all of the ab kegs and replaced them with non ab products.  This is not going to turn around soon. They were doing $1 ab drafts and even 2 for 1 to try to empty the kegs. They finally gave up and just pulled them out. They are taking up space that could be used by a beer that sells.

Even though it costs a little more than ultra, I’ve been buying Flight which is now stocked at my local haji mart.  I have not seen a single person buying a case Of bud light anywhere.

Maybe she really did have a mandate to change the culture from the top brass. Even so, why not stuff her full of money, sign an NDA and send her out the door?

I feel marginally bad for the distributors. Unfortunately they invested in something they have no control or say over, and this is one of the risks. Sounds like they should be organizing a revolt against leadership, not browbeating customers.

They should find other brands to distribute.

Allow me to simplify.

Translation: AB despises you but wants you to buy their shit anyway.

Lol

Very similar to how the Bud Light spokesman decided to spend a year masquerading around in fantasyland, in a state of confusion and spreading his own brand of misinformation.

because the lefty would go ape shit

It's not like they are not already set up to do that.

I would love to see the Yuengling brand expanded in my area beyond the basics

He's pleading to the wrong people.  He should be pleading to the InBev CEO to unfuck this situation.

I agree

My mom, 80s, thinks that I, 50s, am a wet blanket making those around me unhappy by complaining about the deliberate destruction of western civilization and the rights enshrined in the US Constitution.

Corporate bigots are going to be ...
well, corporate bigots.

It's not THEIR distribution company and their mortgage payment.

Yes, all five of them would.

They might even get a few hundred on twitter all riled up.

Of course, it wouldn't matter if they were 100% of the customer base for ab, what AB did was wrong ... but they don't care about that.

They can't. BlackRock probably owns enough shares to threaten management. They also probably have  lots of sway on financing sources that could squeeze inbev.
My belief is that obama had a lot to do with a bunch of this shit when he weaponized the doj. Settlements were made that let corporations get off lighter IF they'd donate to lefty groups. I'd also guess there were situations where his comrades also pushed to get their political cadre onto the boards of the companies.
----------------------
BlackRock is the world's largest asset manager, with USD 9.74 trillion in assets under management as of December 31, 2022.

What's he supposed to do about it?

We're talking about a legendary American brand that's almost 150 years old, and that only went woke very recently. There are a whole lot of businessmen and workers out there that have spent decades investing and laboring just for this to hit the fan, and this guy is one of them. They can say and are saying "we don't agree with this," but they still have to make a living.

Switching brands is probably a long shot at best for these independent distributors. Is he supposed to shut down is company, fire his employees, and sell his assets? What do you want him to do?

I'm all for consequences being felt by AB and Budweiser corporate, but these independent guys are getting killed by collateral damage, and they didn't really do anything to deserve it.



Which ones? The other brands that already have distribution in their area?

These guys are screwed.

Wake me up when they are at an all time low. They need to be ran outta the market and resorting to selling their piss beer at queer bath houses.

Because he (the distributor) knows that corporate AB/InBev is a dead end. They're committed to their road. He's hoping that a slightly lower totem pole position pleading might sway the gen pop.

They don't want to give up those sweet dental plans either, huh?

If I were a smart salesman or marketing team of a rival beer, I would replace the signs for a significant discount or free just for the advertising. Imagine the positive press you could get for a few hundred/thousand dollars.  Plus you get bars pushing your brand.

Sucks to suck I guess.

This is going to be brutal for BW and the distributors with Memorial Day and the 4th coming up.

Are we still claiming this is a nothing burger for corporate?



Poor dude in AL just caught in the middle but still slinging BS. Yeah, right. One can. Not for sale.

Dude. Corporate doubled down and basically called the haters a bunch of unenlightened bigots.

Anyone who doesn't see this opportunity to finish lighting the barn full of Corporate trans straw on fire, is blind. Pull your head out of your ass and get involved in pushing the train off the cliff. There is a real chance at some momentum to get this shit out of our schools and culture.

If this small business owner had to lay off his employees, and increase unemployment it would make Jerome Powell happy.

Mr Doukeris should not be allowed to speak to the media. He basically dismissed the concerns of his customers and said they are confused.
Doubling down on stupid.

First time ever, even worse, they sought to support Tran people before veterans.  Do they not have a communications department?

They do. Doing a bang up job, too.

That's the great thing about zealots. Right or wrong, they cannot help but preach their true beliefs. In their damaged brains, they think everyone else believes as they do...or at least should and will if the troglodytes can only be educated and enlightened enough.

Time to unhitch the wagons and find a new pair of ox to pull it with.

Oh, it was definitely triggered by confusion. Confusion on the part of some dude pretending to be a chick. Confusion on the part of advertising staff who thought anything about their influencer partnership ad campaign was a good idea. Confusion at corporate HQ about how badly they fucked up and whose fault it was. And some misinformation in there too. Advertising misinformed everyone that their advertising idea was brilliant and innovative.

Mr. Doukeris is just solidly mistaken on exactly who was misinformed and confused.

this is lefty firing a warning shot to AB.

If you want this esg crap stopped, you don’t stop it by going after the people with golden parachutes. You take out the distributors and small/medium businesses that keep those golden parachutes golden. The people that have the most to lose should abandon the esg corporations or go out of business. Lie down with dogs, get up with fleas.

So Budlight is saying it is all because "one can" ect.

So can i get them to make me a can supporting "365 days of  cross burning, gay bashing , jew hating, puppy kicking, AR15 toting ... (EVERY contriverial group both sides)" ?? I mean it isnt for sale and thus not bad...

Exactly , no sane company will let themselves be associated with a political hot potato that might alienate them from their customers.

You think LaRue would make me a custom AR lower with "Guns R BAD, SN Brady group rules" engraved on it? would i want it?

Company needs to be broken up and working under new management.

It’s not an American brand and hasn’t been for over a decade. This is just more proof.

...and the sky is always falling.
There's a conspiracy for that.

I went to Cowboys and Cadillacs in Amarillo Texas several weeks back. I just went to get out of my hotel room and decompress when I was sitting with my mom in the hospital. I noticed that the bar had all of their AB product  neon signs turned off. They were way over stocked on Bud Light and Budweiser. Nobody was drinking anything related to AB at all.  

This is the Panhandle of Texas. Bud Light and Budweiser are staples up there. My first beer when I was a teen was Bud Light. I grew up on it, and it WAS my go to beer for camping when it was hot weather.

All AB had to do to maintain market share was absolutely nothing at all. Just release a new America is great commercial once a year during the Super Bowl, sit back and count the cash flooding in.

This is the way

I am sorry for the people that work there though. Doesn't change my opinion and buying habits though.

So we're on keto and bud light made a zero carb beer. Not good, but at least I could have a beer again. Ever since the mentally ill person became their spokesman haven't bought it. Started making my own 3 carb beer at home.

And whomever the person above who talked about if it was just 1 person and not sanctioned by AB, why aren't they suing the shit out of him?